Online Behavioral Targeting
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Questions and Answers

Which of the following best describes online behavioral targeting (OBT)?

  • The process of curating online advertisements based on users' geographic data
  • The process of filtering online content based on users' individual tastes and preferences
  • The process of tailoring online content based on users' previous online behaviors (correct)
  • The process of targeting online users based on their demographic information
  • What is a notable feature of online behavioral targeting (OBT)?

  • It filters online content based on users' geographic data
  • It enables advertisers to target online users based on their demographic information
  • It allows users to interact with more content that is curated to their individual tastes and preferences (correct)
  • It tailors online advertisements based on users' previous online behaviors
  • What is one development in the field of online behavioral targeting (OBT)?

  • Online demographic targeting
  • Online geographic filtering
  • Online content curation
  • Online behavioral advertising (correct)
  • What type of data can be included in online behavioral targeting (OBT)?

    <p>Demographic information and geographic data</p> Signup and view all the answers

    What is the purpose of online behavioral targeting (OBT)?

    <p>To provide users with personally tailored and relevant content or messages</p> Signup and view all the answers

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