5 Questions
Which of the following best describes online behavioral targeting (OBT)?
The process of tailoring online content based on users' previous online behaviors
What is a notable feature of online behavioral targeting (OBT)?
It allows users to interact with more content that is curated to their individual tastes and preferences
What is one development in the field of online behavioral targeting (OBT)?
Online behavioral advertising
What type of data can be included in online behavioral targeting (OBT)?
Demographic information and geographic data
What is the purpose of online behavioral targeting (OBT)?
To provide users with personally tailored and relevant content or messages
Test your knowledge of online behavioral targeting and its impact on consumer behavior with this informative quiz. Explore key concepts and learn about the role of OBT in the age of digitization.
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