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Questions and Answers
Which of the following best describes online behavioral targeting (OBT)?
Which of the following best describes online behavioral targeting (OBT)?
- The process of curating online advertisements based on users' geographic data
- The process of filtering online content based on users' individual tastes and preferences
- The process of tailoring online content based on users' previous online behaviors (correct)
- The process of targeting online users based on their demographic information
What is a notable feature of online behavioral targeting (OBT)?
What is a notable feature of online behavioral targeting (OBT)?
- It filters online content based on users' geographic data
- It enables advertisers to target online users based on their demographic information
- It allows users to interact with more content that is curated to their individual tastes and preferences (correct)
- It tailors online advertisements based on users' previous online behaviors
What is one development in the field of online behavioral targeting (OBT)?
What is one development in the field of online behavioral targeting (OBT)?
- Online demographic targeting
- Online geographic filtering
- Online content curation
- Online behavioral advertising (correct)
What type of data can be included in online behavioral targeting (OBT)?
What type of data can be included in online behavioral targeting (OBT)?
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What is the purpose of online behavioral targeting (OBT)?
What is the purpose of online behavioral targeting (OBT)?
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