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Online Behavioral Targeting

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Which of the following best describes online behavioral targeting (OBT)?

The process of curating online advertisements based on users' geographic data

The process of filtering online content based on users' individual tastes and preferences

The process of tailoring online content based on users' previous online behaviors (correct)

The process of targeting online users based on their demographic information

What is a notable feature of online behavioral targeting (OBT)?

It filters online content based on users' geographic data

It enables advertisers to target online users based on their demographic information

It allows users to interact with more content that is curated to their individual tastes and preferences (correct)

It tailors online advertisements based on users' previous online behaviors

What is one development in the field of online behavioral targeting (OBT)?

Online demographic targeting

Online geographic filtering

Online content curation

Online behavioral advertising (correct)

What type of data can be included in online behavioral targeting (OBT)?

<p>Demographic information and geographic data</p> Signup and view all the answers

What is the purpose of online behavioral targeting (OBT)?

<p>To provide users with personally tailored and relevant content or messages</p> Signup and view all the answers

Online Behavioral Targeting

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Questions and Answers

Which of the following best describes online behavioral targeting (OBT)?

What is a notable feature of online behavioral targeting (OBT)?

What is one development in the field of online behavioral targeting (OBT)?

What type of data can be included in online behavioral targeting (OBT)?

What is the purpose of online behavioral targeting (OBT)?

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