5 Questions
Which of the following best describes online behavioral targeting (OBT)?
Consumers' reception of personally tailored and relevant content based on their previous online behaviors
What is one of the main benefits of online behavioral targeting (OBT)?
Allows users to interact with more content that is curated to their individual tastes and preferences
What is online behavioral advertising (OBA)?
A development in the field of online behavioral targeting (OBT) that focuses on advertising
What type of data can be used in online behavioral targeting (OBT)?
Previous online behaviors, demographic information, and geographic data
What is one challenge associated with online behavioral targeting (OBT)?
Many questions about OBT remain unanswered
Test your knowledge of online behavioral targeting and its impact on consumer behavior with this informative quiz. Explore key concepts and learn about the role of OBT in the age of digitization.
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