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Questions and Answers
Which of the following best describes online behavioral targeting (OBT)?
Which of the following best describes online behavioral targeting (OBT)?
- The collection and analysis of online user data for advertising purposes
- The use of demographic and geographic data to target online advertisements
- The process of filtering online content to create personalized user experiences
- Consumers' reception of personally tailored and relevant content based on their previous online behaviors (correct)
What is one of the main benefits of online behavioral targeting (OBT)?
What is one of the main benefits of online behavioral targeting (OBT)?
- Increases online privacy and security for users
- Improves the accuracy of online content recommendations
- Reduces the amount of online advertisements users see
- Allows users to interact with more content that is curated to their individual tastes and preferences (correct)
What is online behavioral advertising (OBA)?
What is online behavioral advertising (OBA)?
- The process of tailoring online content based on users' previous behaviors
- The use of demographic and geographic data to target online advertisements
- A development in the field of online behavioral targeting (OBT) that focuses on advertising (correct)
- A technique used to analyze online user data for behavioral insights
What type of data can be used in online behavioral targeting (OBT)?
What type of data can be used in online behavioral targeting (OBT)?
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What is one challenge associated with online behavioral targeting (OBT)?
What is one challenge associated with online behavioral targeting (OBT)?
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