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Online Advertising Methods Quiz

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Questions and Answers

What is the key difference between using social media as a broadcast platform versus using it for optimal results?

Posting only images versus posting only text

Posting one-way communication versus engaging genuinely and authentically (correct)

Using different fonts versus using the same font consistently

Engaging with competitors versus ignoring them

What are the two components of branding mentioned in the text?

Visual identity and brand equity (correct)

Product pricing and customer service

Logo design and brand values

Social media presence and website design

What is the main goal of Search Engine Optimization (SEO) according to the text?

To reduce website traffic for privacy reasons

To increase social media engagement through hashtags

To make a website visually appealing with high-quality images

To drive traffic towards a website by appearing high up on search engine results (correct)

How does public affairs relate to marketing, based on the text?

Influencing policy to shape the business environment and growth Signup and view all the answers

What does branding entail according to the text?

Creating and maintaining a unique image for a business, product, or service Signup and view all the answers

Why is engagement emphasized on social media platforms in the text?

To improve brand recognition and loyalty Signup and view all the answers

What is the primary purpose of SEO based on the text?

Increase website visibility on search engines Signup and view all the answers

How does branding contribute to the success of a business according to the text?

By creating a unique image that customers can recognize and trust Signup and view all the answers

Why is public affairs considered relevant to marketing in the text?

It involves shaping the environment in which a business operates through policy influence Signup and view all the answers

How does SEO help drive website traffic according to the provided text?

By ensuring the website ranks high in search engine results Signup and view all the answers