10 Questions
Which type of digital marketing involves the brand directly paying the media company?
Paid
Which type of digital marketing involves the brand controlling the channel?
Owned
Which type of digital marketing focuses on consumers and/or other companies becoming the channel?
Earned
Which type of digital marketing involves social media, influencer engagement, and user-generated content?
Shared
Which type of digital marketing focuses on potential customers finding the brand by searching their interests or pain points?
Inbound
Which type of digital marketing involves the brand directly paying the media company?
Paid
Which type of digital marketing focuses on potential customers finding the brand by searching their interests or pain points?
Owned
Which type of digital marketing involves consumers and/or other companies becoming the channel for brand exposure?
Earned
Which type of digital marketing involves social media, influencer engagement, and user-generated content?
Shared
Which type of digital marketing pushes the brand's message in front of consumers for awareness?
Outbound
Test your knowledge of the Framework of Digital Marketing and learn about the concepts of Paid, Owned, and Earned media channels. Explore the history of media planning and discover different examples of each channel. Challenge yourself with this quiz!
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