The Framework of Digital Marketing
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Questions and Answers

Which type of digital marketing involves the brand directly paying the media company?

  • Shared
  • Earned
  • Owned
  • Paid (correct)
  • Which type of digital marketing involves the brand controlling the channel?

  • Owned (correct)
  • Earned
  • Paid
  • Shared
  • Which type of digital marketing focuses on consumers and/or other companies becoming the channel?

  • Shared
  • Owned
  • Paid
  • Earned (correct)
  • Which type of digital marketing involves social media, influencer engagement, and user-generated content?

    <p>Shared</p> Signup and view all the answers

    Which type of digital marketing focuses on potential customers finding the brand by searching their interests or pain points?

    <p>Inbound</p> Signup and view all the answers

    Which type of digital marketing involves the brand directly paying the media company?

    <p>Paid</p> Signup and view all the answers

    Which type of digital marketing focuses on potential customers finding the brand by searching their interests or pain points?

    <p>Owned</p> Signup and view all the answers

    Which type of digital marketing involves consumers and/or other companies becoming the channel for brand exposure?

    <p>Earned</p> Signup and view all the answers

    Which type of digital marketing involves social media, influencer engagement, and user-generated content?

    <p>Shared</p> Signup and view all the answers

    Which type of digital marketing pushes the brand's message in front of consumers for awareness?

    <p>Outbound</p> Signup and view all the answers

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