The Framework of Digital Marketing

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Which type of digital marketing involves the brand directly paying the media company?

Shared

Earned

Owned

Paid (correct)

Which type of digital marketing involves the brand controlling the channel?

Owned (correct)

Earned

Paid

Shared

Which type of digital marketing focuses on consumers and/or other companies becoming the channel?

Shared

Owned

Paid

Earned (correct)

Which type of digital marketing involves social media, influencer engagement, and user-generated content?

Shared Signup and view all the answers

Which type of digital marketing focuses on potential customers finding the brand by searching their interests or pain points?

Inbound Signup and view all the answers

Which type of digital marketing involves the brand directly paying the media company?

Paid Signup and view all the answers

Which type of digital marketing focuses on potential customers finding the brand by searching their interests or pain points?

Owned Signup and view all the answers

Which type of digital marketing involves consumers and/or other companies becoming the channel for brand exposure?

Earned Signup and view all the answers

Which type of digital marketing involves social media, influencer engagement, and user-generated content?

Shared Signup and view all the answers

Which type of digital marketing pushes the brand's message in front of consumers for awareness?

Outbound Signup and view all the answers

The Framework of Digital Marketing

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Questions and Answers

Which type of digital marketing involves the brand directly paying the media company?

Which type of digital marketing involves the brand controlling the channel?

Which type of digital marketing focuses on consumers and/or other companies becoming the channel?

Which type of digital marketing involves social media, influencer engagement, and user-generated content?

Which type of digital marketing focuses on potential customers finding the brand by searching their interests or pain points?

Which type of digital marketing involves the brand directly paying the media company?

Which type of digital marketing focuses on potential customers finding the brand by searching their interests or pain points?

Which type of digital marketing involves consumers and/or other companies becoming the channel for brand exposure?

Which type of digital marketing involves social media, influencer engagement, and user-generated content?

Which type of digital marketing pushes the brand's message in front of consumers for awareness?

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