Podcast
Questions and Answers
What was the primary reason the book achieved significant popularity after its initial release?
What was the primary reason the book achieved significant popularity after its initial release?
- It was endorsed by various celebrities.
- It was sold as a limited edition hardcover.
- It received awards from publishing organizations.
- It was promoted nationally by Bantam Books. (correct)
What realization prompted the author to consider writing a sequel to his best-seller?
What realization prompted the author to consider writing a sequel to his best-seller?
- He wanted to explore new themes in salesmanship.
- Readers demanded a sequel for closure.
- He discovered he was older than his fictional character, Hafid. (correct)
- He no longer felt attached to the original work.
Approximately how many copies of The Greatest Salesman in the World have been sold worldwide?
Approximately how many copies of The Greatest Salesman in the World have been sold worldwide?
- 10 million copies
- 9 million copies (correct)
- 4 million copies
- 5 million copies
Which of the following statements about the influence of the book is true?
Which of the following statements about the influence of the book is true?
What are the scrolls in The Greatest Salesman in the World characterized as?
What are the scrolls in The Greatest Salesman in the World characterized as?
What concern did the author have about potentially writing a sequel?
What concern did the author have about potentially writing a sequel?
Which statement reflects the author's initial feelings toward creating a sequel?
Which statement reflects the author's initial feelings toward creating a sequel?
What significant event did Christiaan Barnard perform in 1967?
What significant event did Christiaan Barnard perform in 1967?
Who ordered ten thousand copies of 'The Greatest Salesman in the World' for distribution?
Who ordered ten thousand copies of 'The Greatest Salesman in the World' for distribution?
What campaign contributed to the success of 'The Greatest Salesman in the World'?
What campaign contributed to the success of 'The Greatest Salesman in the World'?
What was the main theme of 'The Greatest Salesman in the World'?
What was the main theme of 'The Greatest Salesman in the World'?
Which of the following incidents occurred in 1967 according to the content?
Which of the following incidents occurred in 1967 according to the content?
What was the reaction of Rich DeVos to 'The Greatest Salesman in the World'?
What was the reaction of Rich DeVos to 'The Greatest Salesman in the World'?
What does the narrative suggest about the publication of 'The Greatest Salesman in the World'?
What does the narrative suggest about the publication of 'The Greatest Salesman in the World'?
Which major event did NOT occur in 1967 according to the content?
Which major event did NOT occur in 1967 according to the content?
Flashcards
Og Mandino's book success
Og Mandino's book success
Og Mandino's book, "The Greatest Salesman in the World," experienced significant sales growth due to influential endorsements and word-of-mouth marketing.
W. Clement Stone's influence
W. Clement Stone's influence
W. Clement Stone, an insurance pioneer, significantly boosted sales by ordering many copies of "The Greatest Salesman in the World" for his company employees and shareholders.
Rich DeVos's role
Rich DeVos's role
Rich DeVos, co-founder of Amway, promoted the principles in "The Greatest Salesman in the World" to his distributors, further driving sales.
Publishing in 1967
Publishing in 1967
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Word-of-mouth effect
Word-of-mouth effect
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First edition success
First edition success
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Difficult publishing year
Difficult publishing year
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Book's unusual subject
Book's unusual subject
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Salesman's initial success
Salesman's initial success
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"The Greatest Salesman" popularity
"The Greatest Salesman" popularity
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Author's initial hesitation
Author's initial hesitation
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Reason for Sequel
Reason for Sequel
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Book's lasting impact in Sales
Book's lasting impact in Sales
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Author's inspiration
Author's inspiration
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Sequel Decision
Sequel Decision
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Study Notes
Og Mandino's "The Greatest Salesman in the World"
- Published in 1967, a year marked by significant global events (race riots, war, hydrogen bomb test, and tragedy).
- Facing competition from established authors, the book faced an uphill battle.
- W. Clement Stone's order of 10,000 copies to employees and shareholders, and Rich DeVos's promotion to Amway distributors, boosted sales.
- Word-of-mouth marketing played a significant role.
- By 1973, the book had achieved 36 printings and sold over 400,000 hardcover copies.
- Initially not a bestseller list, it gained recognition after Bantam Books acquired paperback rights & promoted it in 1974.
- Diverse readership, including prisoners, patients, and Fortune 500 CEOs, have cited the book as influential.
- Book sold over 9 million copies in 17 languages, becoming the best-selling salesperson's book worldwide.
Sequel Consideration
- Author initially reluctant to write a sequel, fearing dilution of the original.
- Believed character, Hafid, would be too old for a sequel.
- Author's own continued productivity/energy inspired the idea of Hafid's "retirement" and return to work.
- Sequel emphasizes continued applicability of the original book's content.
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Description
Explore the impact and journey of Og Mandino's 'The Greatest Salesman in the World', published in 1967. Discover how it overcame initial challenges and became a global best-seller, influencing a diverse audience from CEOs to patients. Learn about its marketing strategies and the author's initial reluctance to write a sequel.
