Podcast
Questions and Answers
What was the primary reason the book achieved significant popularity after its initial release?
What was the primary reason the book achieved significant popularity after its initial release?
What realization prompted the author to consider writing a sequel to his best-seller?
What realization prompted the author to consider writing a sequel to his best-seller?
Approximately how many copies of The Greatest Salesman in the World have been sold worldwide?
Approximately how many copies of The Greatest Salesman in the World have been sold worldwide?
Which of the following statements about the influence of the book is true?
Which of the following statements about the influence of the book is true?
Signup and view all the answers
What are the scrolls in The Greatest Salesman in the World characterized as?
What are the scrolls in The Greatest Salesman in the World characterized as?
Signup and view all the answers
What concern did the author have about potentially writing a sequel?
What concern did the author have about potentially writing a sequel?
Signup and view all the answers
Which statement reflects the author's initial feelings toward creating a sequel?
Which statement reflects the author's initial feelings toward creating a sequel?
Signup and view all the answers
What significant event did Christiaan Barnard perform in 1967?
What significant event did Christiaan Barnard perform in 1967?
Signup and view all the answers
Who ordered ten thousand copies of 'The Greatest Salesman in the World' for distribution?
Who ordered ten thousand copies of 'The Greatest Salesman in the World' for distribution?
Signup and view all the answers
What campaign contributed to the success of 'The Greatest Salesman in the World'?
What campaign contributed to the success of 'The Greatest Salesman in the World'?
Signup and view all the answers
What was the main theme of 'The Greatest Salesman in the World'?
What was the main theme of 'The Greatest Salesman in the World'?
Signup and view all the answers
Which of the following incidents occurred in 1967 according to the content?
Which of the following incidents occurred in 1967 according to the content?
Signup and view all the answers
What was the reaction of Rich DeVos to 'The Greatest Salesman in the World'?
What was the reaction of Rich DeVos to 'The Greatest Salesman in the World'?
Signup and view all the answers
What does the narrative suggest about the publication of 'The Greatest Salesman in the World'?
What does the narrative suggest about the publication of 'The Greatest Salesman in the World'?
Signup and view all the answers
Which major event did NOT occur in 1967 according to the content?
Which major event did NOT occur in 1967 according to the content?
Signup and view all the answers
Study Notes
Og Mandino's "The Greatest Salesman in the World"
- Published in 1967, a year marked by significant global events (race riots, war, hydrogen bomb test, and tragedy).
- Facing competition from established authors, the book faced an uphill battle.
- W. Clement Stone's order of 10,000 copies to employees and shareholders, and Rich DeVos's promotion to Amway distributors, boosted sales.
- Word-of-mouth marketing played a significant role.
- By 1973, the book had achieved 36 printings and sold over 400,000 hardcover copies.
- Initially not a bestseller list, it gained recognition after Bantam Books acquired paperback rights & promoted it in 1974.
- Diverse readership, including prisoners, patients, and Fortune 500 CEOs, have cited the book as influential.
- Book sold over 9 million copies in 17 languages, becoming the best-selling salesperson's book worldwide.
Sequel Consideration
- Author initially reluctant to write a sequel, fearing dilution of the original.
- Believed character, Hafid, would be too old for a sequel.
- Author's own continued productivity/energy inspired the idea of Hafid's "retirement" and return to work.
- Sequel emphasizes continued applicability of the original book's content.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the impact and journey of Og Mandino's 'The Greatest Salesman in the World', published in 1967. Discover how it overcame initial challenges and became a global best-seller, influencing a diverse audience from CEOs to patients. Learn about its marketing strategies and the author's initial reluctance to write a sequel.
