Podcast
Questions and Answers
What is the purpose of thematic analysis?
What is the purpose of thematic analysis?
- To measure eye positions and eye movement
- To uncover themes or patterns in qualitative data related to research objectives (correct)
- To conduct marketing research techniques on new products
- To view brain activity and understand consumers’ unconscious emotions
Which technique is used to measure universal expressions of emotions based on facial appearances?
Which technique is used to measure universal expressions of emotions based on facial appearances?
- Facial coding (correct)
- Thematic analysis
- Neuroimaging
- Eye tracking
What is a verbatim in the context of qualitative research?
What is a verbatim in the context of qualitative research?
- A quote from a research participant used as evidence (correct)
- A substantiating example from qualitative data
- An example from qualitative data providing evidence for a theme
- A pattern found across qualitative data
What does eye tracking measure?
What does eye tracking measure?
What is a theme in the context of qualitative analysis?
What is a theme in the context of qualitative analysis?
When is the project outline due?
When is the project outline due?
What is the purpose of projective techniques?
What is the purpose of projective techniques?
Which projective technique involves providing a picture to participants and asking them to describe their reactions by writing a short story about the picture?
Which projective technique involves providing a picture to participants and asking them to describe their reactions by writing a short story about the picture?
In the context of projective techniques, what does the 'balloon' represent in the cartoon or balloon test?
In the context of projective techniques, what does the 'balloon' represent in the cartoon or balloon test?
What is the focus of neuromarketing?
What is the focus of neuromarketing?
Which projective technique involves asking respondents to complete incomplete sentences in their own words?
Which projective technique involves asking respondents to complete incomplete sentences in their own words?
What distinguishes projective techniques from direct questioning?
What distinguishes projective techniques from direct questioning?
What is the name for the ethnographic study of online activities?
What is the name for the ethnographic study of online activities?
Which type of research involves a researcher accompanying a shopper on a shopping trip and observing and recording the shopper’s activities?
Which type of research involves a researcher accompanying a shopper on a shopping trip and observing and recording the shopper’s activities?
What does protocol analysis involve?
What does protocol analysis involve?
What is the purpose of laddering in marketing research?
What is the purpose of laddering in marketing research?
Which qualitative technique involves posing probing questions one-on-one to a subject by a trained interviewer?
Which qualitative technique involves posing probing questions one-on-one to a subject by a trained interviewer?
In which type of research do respondents document their own experiences through their mobile phones?
In which type of research do respondents document their own experiences through their mobile phones?
What is the difference between direct observation and indirect observation?
What is the difference between direct observation and indirect observation?
Which of the following is an example of indirect observation?
Which of the following is an example of indirect observation?
What are physical traces as mentioned in the text?
What are physical traces as mentioned in the text?
In which type of observation is the subject unaware that they are being observed?
In which type of observation is the subject unaware that they are being observed?
What is the aim of covert observation?
What is the aim of covert observation?
Which type of observation involves observing behavior as it occurs?
Which type of observation involves observing behavior as it occurs?
What is one limitation of observational data mentioned in the text?
What is one limitation of observational data mentioned in the text?
What is the purpose of bringing people together in focus groups?
What is the purpose of bringing people together in focus groups?
What is a characteristic of a traditional focus group as described in the text?
What is a characteristic of a traditional focus group as described in the text?
What skills are essential for a good focus group moderator according to the text?
What skills are essential for a good focus group moderator according to the text?
Which of the following is NOT an advantage of using focus groups as mentioned in the text?
Which of the following is NOT an advantage of using focus groups as mentioned in the text?
What is one unobserved aspect mentioned in relation to limitations of observational data?
What is one unobserved aspect mentioned in relation to limitations of observational data?
