Podcast
Questions and Answers
What are marketers trying to reduce in social marketing?
What are marketers trying to reduce in social marketing?
- Time costs
- Energy costs
- Psychic costs (correct)
- Monetary costs
Why are marketers constrained in reducing the costs incurred by consumers in social behavior?
Why are marketers constrained in reducing the costs incurred by consumers in social behavior?
- Variability in target market perceptions
- Maximizing price subject to demand elasticity
- Lack of information on monetary prices (correct)
- Direct control over prices charged to customers
What is a common perception about nonmonetary issues among some consumers?
What is a common perception about nonmonetary issues among some consumers?
- Minimal costs compared to monetary issues
- Inherent in desired social behavior
- Utilities generating benefits (correct)
- High perceived social prices
Why may some social behaviors initially be resisted by consumers?
Why may some social behaviors initially be resisted by consumers?
How do marketers attempt to maximize price in traditional markets?
How do marketers attempt to maximize price in traditional markets?
What differentiates social exchanges from conventional goods in terms of benefits?
What differentiates social exchanges from conventional goods in terms of benefits?
Which type of prices are minimal compared with perceived nonmonetary prices in desired social behavior?
Which type of prices are minimal compared with perceived nonmonetary prices in desired social behavior?
What is likely to vary among target markets in terms of the perceived cost of social change activities?
What is likely to vary among target markets in terms of the perceived cost of social change activities?
Which of the following is true about the utility generated from purchasing gasoline at one dollar per gallon?
Which of the following is true about the utility generated from purchasing gasoline at one dollar per gallon?
What do marketers have direct control over when charging customers?
What do marketers have direct control over when charging customers?
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