10 Questions
What are marketers trying to reduce in social marketing?
Psychic costs
Why are marketers constrained in reducing the costs incurred by consumers in social behavior?
Lack of information on monetary prices
What is a common perception about nonmonetary issues among some consumers?
Utilities generating benefits
Why may some social behaviors initially be resisted by consumers?
High perceived social prices
How do marketers attempt to maximize price in traditional markets?
By controlling prices charged to customers
What differentiates social exchanges from conventional goods in terms of benefits?
Benefits that take time to accrue to society
Which type of prices are minimal compared with perceived nonmonetary prices in desired social behavior?
Monetary prices
What is likely to vary among target markets in terms of the perceived cost of social change activities?
(Nonmonetary) social prices
Which of the following is true about the utility generated from purchasing gasoline at one dollar per gallon?
(Social) benefit will accrue over time
What do marketers have direct control over when charging customers?
Prices
Explore ways to encourage behavior changes without using cash incentives or free goods and services. Learn about psychological and personal benefits like pledges, recognition, and appreciation in social marketing for adopting desired behaviors.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
