New-Product Pricing Strategies Quiz
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Questions and Answers

What pricing strategy sets a high initial price to 'skim' revenue layers from the market?

  • Optional product pricing
  • Captive product pricing
  • Market skimming pricing (correct)
  • Market penetration pricing
  • Which pricing strategy involves setting a low initial price to penetrate the market quickly and deeply?

  • Captive product pricing
  • Market skimming pricing
  • Market penetration pricing (correct)
  • By-product pricing
  • What pricing strategy takes into account optional or accessory products along with the main product?

  • Captive product pricing
  • By-product pricing
  • Two-part pricing
  • Optional product pricing (correct)
  • Which pricing strategy involves products that must be used along with the main product?

    <p>Captive product pricing</p> Signup and view all the answers

    What does by-product pricing refer to?

    <p>Products with little or no value produced as a result of the main product</p> Signup and view all the answers

    What is the primary consideration for implementing market skimming pricing strategy?

    <p>High initial prices to 'skim' revenue layers</p> Signup and view all the answers

    In which pricing strategy is the price broken into a fixed fee and a variable usage fee?

    <p>Two-part pricing</p> Signup and view all the answers

    What is the main objective of using market penetration pricing strategy?

    <p>To gain market share quickly</p> Signup and view all the answers

    What does captive product pricing involve?

    <p>Involving products that must be used along with the main product</p> Signup and view all the answers

    What is the concept of by-product pricing?

    <p>Referring to products with little or no value produced as a result of the main product</p> Signup and view all the answers

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