Podcast
Questions and Answers
What pricing strategy sets a high initial price to 'skim' revenue layers from the market?
What pricing strategy sets a high initial price to 'skim' revenue layers from the market?
- Optional product pricing
- Captive product pricing
- Market skimming pricing (correct)
- Market penetration pricing
Which pricing strategy involves setting a low initial price to penetrate the market quickly and deeply?
Which pricing strategy involves setting a low initial price to penetrate the market quickly and deeply?
- Captive product pricing
- Market skimming pricing
- Market penetration pricing (correct)
- By-product pricing
What pricing strategy takes into account optional or accessory products along with the main product?
What pricing strategy takes into account optional or accessory products along with the main product?
- Captive product pricing
- By-product pricing
- Two-part pricing
- Optional product pricing (correct)
Which pricing strategy involves products that must be used along with the main product?
Which pricing strategy involves products that must be used along with the main product?
What does by-product pricing refer to?
What does by-product pricing refer to?
What is the primary consideration for implementing market skimming pricing strategy?
What is the primary consideration for implementing market skimming pricing strategy?
In which pricing strategy is the price broken into a fixed fee and a variable usage fee?
In which pricing strategy is the price broken into a fixed fee and a variable usage fee?
What is the main objective of using market penetration pricing strategy?
What is the main objective of using market penetration pricing strategy?
What does captive product pricing involve?
What does captive product pricing involve?
What is the concept of by-product pricing?
What is the concept of by-product pricing?
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