New Product Development Importance Quiz

Play an AI-generated podcast conversation about this lesson

According to Carl Jung's theory, archetypes are described as:

Universal, archaic patterns derived from personal experiences

Patterns and images that come from the conscious mind

Images that are unique to each individual's unconscious mind

Derived from instinct and the collective unconscious (correct)

Which type of brand is Tide, according to the text?

Individual Brand (correct)

Combination Brand

No Brand/Individual Brand

Family Brand

What is the main function of persuasive labeling on products?

To facilitate storage and convenience for the consumer

To focus on promoting a theme but not influencing sales

To provide detailed consumer information

To prioritize promotional themes over consumer information (correct)

What is the core product defined as in marketing terms?

The need that the product fulfills Signup and view all the answers

What is the benefit concept?

The encapsulation of the benefits of a product in the consumer's mind Signup and view all the answers

What does the promotion strategy stress in marketing?

Tangible cues Signup and view all the answers

What is internal marketing focused on?

Facilitating promises from company to employees Signup and view all the answers

What do factors affecting channel choice include?

Product factors, market factors, producer factors Signup and view all the answers

What are convenience products?

Items frequently purchased with little effort Signup and view all the answers

What is the width of product mix?

The number of product lines a company offers Signup and view all the answers

What are unsought products?

Items that the consumer does not know about or does not initially want Signup and view all the answers

What is a line extension?

The improvement of an existing product Signup and view all the answers

Which factor influences store evaluation based on the type of music played?

Music Signup and view all the answers

How does classical music affect consumers in a store?

Decreases perceived waiting duration Signup and view all the answers

What effect does brighter lighting have on shoppers in a store?

Leads to a more pleasant store perception Signup and view all the answers

How do inoffensive scents impact shoppers in a store?

Increase likelihood to revisit the store Signup and view all the answers

Which factor is NOT a reason why new products fail?

Effective promotion Signup and view all the answers

What is the key stage that involves determining the reactions of potential customers in a market situation?

Market testing Signup and view all the answers

What percentage of revenues do the least successful companies obtain from products developed in the last 5 years?

11% Signup and view all the answers

What is the stage in new product development that involves the limited introduction of a product?

Test marketing Signup and view all the answers