New Product Development Importance Quiz
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Questions and Answers

According to Carl Jung's theory, archetypes are described as:

  • Universal, archaic patterns derived from personal experiences
  • Patterns and images that come from the conscious mind
  • Images that are unique to each individual's unconscious mind
  • Derived from instinct and the collective unconscious (correct)

    • Which type of brand is Tide, according to the text?

  • Individual Brand (correct)
  • Combination Brand
  • No Brand/Individual Brand
  • Family Brand

    • What is the main function of persuasive labeling on products?

  • To facilitate storage and convenience for the consumer
  • To focus on promoting a theme but not influencing sales
  • To provide detailed consumer information
  • To prioritize promotional themes over consumer information (correct)

    • What is the core product defined as in marketing terms?

    <p>The need that the product fulfills</p> Signup and view all the answers

    What is the benefit concept?

    <p>The encapsulation of the benefits of a product in the consumer's mind</p> Signup and view all the answers

    What does the promotion strategy stress in marketing?

    <p>Tangible cues</p> Signup and view all the answers

    What is internal marketing focused on?

    <p>Facilitating promises from company to employees</p> Signup and view all the answers

    What do factors affecting channel choice include?

    <p>Product factors, market factors, producer factors</p> Signup and view all the answers

    What are convenience products?

    <p>Items frequently purchased with little effort</p> Signup and view all the answers

    What is the width of product mix?

    <p>The number of product lines a company offers</p> Signup and view all the answers

    What are unsought products?

    <p>Items that the consumer does not know about or does not initially want</p> Signup and view all the answers

    What is a line extension?

    <p>The improvement of an existing product</p> Signup and view all the answers

    Which factor influences store evaluation based on the type of music played?

    <p>Music</p> Signup and view all the answers

    How does classical music affect consumers in a store?

    <p>Decreases perceived waiting duration</p> Signup and view all the answers

    What effect does brighter lighting have on shoppers in a store?

    <p>Leads to a more pleasant store perception</p> Signup and view all the answers

    How do inoffensive scents impact shoppers in a store?

    <p>Increase likelihood to revisit the store</p> Signup and view all the answers

    Which factor is NOT a reason why new products fail?

    <p>Effective promotion</p> Signup and view all the answers

    What is the key stage that involves determining the reactions of potential customers in a market situation?

    <p>Market testing</p> Signup and view all the answers

    What percentage of revenues do the least successful companies obtain from products developed in the last 5 years?

    <p>11%</p> Signup and view all the answers

    What is the stage in new product development that involves the limited introduction of a product?

    <p>Test marketing</p> Signup and view all the answers

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