Multimedia Applications Overview

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@EvocativeInsight4053

Study Notes

Multimedia is computer information represented through audio, video, and animation.
Multimedia has applications in advertising, education, and entertainment.

Module Outline: Multimedia Concept and Usage, Graphic designer, Jobs and Equipment's, Video Editor, Jobs and Equipment's, Paper Sizes - A Series, Color Concepts, Web Resources, Adobe History & Products.

Text: Characters used to create words, sentences, and paragraphs.
Graphics: Digital representations of non-text information (drawings, charts, photographs).
Animation: Series of still images creating an illusion of motion.
Video: Photographic images played back at 15-30 frames per second.
Audio: Music, speech, or other sound.

Graphic Design: Process of visual communication and problem-solving using typography, photography, and illustration.
Related Jobs: Production Design artist, Graphic artist, website designer, IU Designer, Photo-retouch, Desktop publishing, Prototype Designer, Illustration.
Occupation type: Profession.
Activity sectors: Advertising Agencies, Brand Agencies, Printing Agencies.
Skills: Photoshop, Illustrator, InDesign.

Practical Skills: Communication skills, Drawing & sketching, Research & Creativity, Software skills, Time management, Attention to detail, Camera Skills, Measurement Skills.
Talent: Imagination, Open mindedness, Conceptual thinking.

Visual Identity Graphic Design: Brand relationship between business/organization and audience. How organization communicates personality, tone, and essence.
Marketing and Advertising Graphic Design: Designs for marketing and advertising (postcards, flyers, magazine ads, posters, menus, banners, billboards, infographics, brochures, vehicle signage, social media banners, PowerPoint presentations, website images, etc.).
User Interface (UI) Graphic Design: How users interact with devices or applications. Web page design, theme design, game interfaces, app design.
Publication Graphic Design: Long-form publications (books, newspapers, newsletters, annual reports, magazines, catalogs).
Packaging Graphic Design: Protects and prepares products for storage, distribution, and sale. Communicates directly with consumers.
Motion Graphic Design: Visuals for TV, film, and other media; title sequences, advertisements, and promotional videos
Environmental Graphic Design: Connects people to places by making the space memorable, interesting, informative and easier to navigate (sign banners, office branding, public transport navigation, retail interiors, stadium branding, event spaces, directions).
Art and Illustration for Graphic Design: Original artwork like T-shirt designs, textile graphics, stock images, video game art, comic books, technical illustrations, concept art

PC/Laptop: Core i5 or Above, 8+ RAM, 1TB + HDD/SSD, Graphics Card, 21-inch Screen, Internet, Camera, Drawing materials (Paper, Pencil, Maker & Rule), Pantone Color.

Color: Principles to create harmonious color combinations (mixing & additive). Colors affect us mentally and physically. (RED = Dangerous / GREEN = Growth or development).
Color Theories: Subtractive (CMYK - Cyan, Magenta, Yellow, Black), Additive (RGB - Red, Green, Blue), Tertiary Colors.
Tertiary Colors: Mixing primary and nearest secondary colors. (yellow-orange, red-orange, blue-green, etc.)

Freepik: vector graphics, graphics designers.
Flaticon: free icons, high-quality graphics
Behance: Showcase and discover creative work.
pxhere: free images for copyrights.
Adobe Color CC: color palettes (color wheel, combinations).
Google Fonts: 992 free licensed font families.
Dribbble: Designers share screenshots of work, process and projects (inspiration, branding, more).
Pinterest: Design ideas, trends, and creative works

Adobe is an American multinational computer software company.
Founded in February 1982.
Products for graphic designers (Photoshop, Illustrator, InDesign), web designers (Photoshop, Adobe XD, Dreamweaver), video editing & animation (Adobe Premiere Pro, After Effects, Photoshop).