Multimedia Applications Overview

Multimedia and its Application

• Multimedia is computer information represented through audio, video, and animation.
• Multimedia has applications in advertising, education, and entertainment.

Module 1: Essential Concepts in Multimedia & Beyond

• Module Outline: Multimedia Concept and Usage, Graphic designer, Jobs and Equipment's, Video Editor, Jobs and Equipment's, Paper Sizes - A Series, Color Concepts, Web Resources, Adobe History & Products.

Basic Elements of Multimedia

• Static Elements: Text, Graphic
• Dynamic Elements: Animation, Video, Audio

Basic Elements of Multimedia: Detailed

• Text: Characters used to create words, sentences, and paragraphs.
• Graphics: Digital representations of non-text information (drawings, charts, photographs).
• Animation: Series of still images creating an illusion of motion.
• Video: Photographic images played back at 15-30 frames per second.
• Audio: Music, speech, or other sound.

Multimedia Companies

• Adobe (CorelDRAW, Dreamweaver, Audio & Video Editing, 3D Creation)
• Corel Corporation
• Macromedia
• Avid Technology
• Blender Foundation

Graphic Design

• Graphic Design: Process of visual communication and problem-solving using typography, photography, and illustration.
• Related Jobs: Production Design artist, Graphic artist, website designer, IU Designer, Photo-retouch, Desktop publishing, Prototype Designer, Illustration.
• Occupation type: Profession.
• Activity sectors: Advertising Agencies, Brand Agencies, Printing Agencies.
• Skills: Photoshop, Illustrator, InDesign.

Practical Skills and Talent

• Practical Skills: Communication skills, Drawing & sketching, Research & Creativity, Software skills, Time management, Attention to detail, Camera Skills, Measurement Skills.
• Talent: Imagination, Open mindedness, Conceptual thinking.

Types of Graphic Design

• Visual Identity Graphic Design: Brand relationship between business/organization and audience. How organization communicates personality, tone, and essence.
• Marketing and Advertising Graphic Design: Designs for marketing and advertising (postcards, flyers, magazine ads, posters, menus, banners, billboards, infographics, brochures, vehicle signage, social media banners, PowerPoint presentations, website images, etc.).
• User Interface (UI) Graphic Design: How users interact with devices or applications. Web page design, theme design, game interfaces, app design.
• Publication Graphic Design: Long-form publications (books, newspapers, newsletters, annual reports, magazines, catalogs).
• Packaging Graphic Design: Protects and prepares products for storage, distribution, and sale. Communicates directly with consumers.
• Motion Graphic Design: Visuals for TV, film, and other media; title sequences, advertisements, and promotional videos
• Environmental Graphic Design: Connects people to places by making the space memorable, interesting, informative and easier to navigate (sign banners, office branding, public transport navigation, retail interiors, stadium branding, event spaces, directions).
• Art and Illustration for Graphic Design: Original artwork like T-shirt designs, textile graphics, stock images, video game art, comic books, technical illustrations, concept art

Essential Equipment's

• PC/Laptop: Core i5 or Above, 8+ RAM, 1TB + HDD/SSD, Graphics Card, 21-inch Screen, Internet, Camera, Drawing materials (Paper, Pencil, Maker & Rule), Pantone Color.

Paper Sizes - A Series

• International standard paper sizes. (A0-A6 with dimensions)

Color Theories

• Color: Principles to create harmonious color combinations (mixing & additive). Colors affect us mentally and physically. (RED = Dangerous / GREEN = Growth or development).
• Color Theories: Subtractive (CMYK - Cyan, Magenta, Yellow, Black), Additive (RGB - Red, Green, Blue), Tertiary Colors.
• Tertiary Colors: Mixing primary and nearest secondary colors. (yellow-orange, red-orange, blue-green, etc.)

Web Resources

• Freepik: vector graphics, graphics designers.
• Flaticon: free icons, high-quality graphics
• Behance: Showcase and discover creative work.
• pxhere: free images for copyrights.
• Adobe Color CC: color palettes (color wheel, combinations).
• Google Fonts: 992 free licensed font families.
• Dribbble: Designers share screenshots of work, process and projects (inspiration, branding, more).
• Pinterest: Design ideas, trends, and creative works

Adobe Products

• Adobe is an American multinational computer software company.
• Founded in February 1982.
• Products for graphic designers (Photoshop, Illustrator, InDesign), web designers (Photoshop, Adobe XD, Dreamweaver), video editing & animation (Adobe Premiere Pro, After Effects, Photoshop).