Module 7 Promotion: Understanding Marketing Communication

What is another term for promotion that refers to communicating a message to the marketplace?

Which of the following is NOT an objective of promotion?

What does IMC stand for in the context of promotion?

In cause related marketing, what is linked to an increase in product sales?

What concept states that the planning of each part of the promotion mix should not be done in isolation?

What is the primary goal of encouraging product trial and creating demand in promotion?

When does integrated marketing communications (IMC) occur?

What type of integration involves combining organizations at the same level under one management structure?

Which type of marketing system offers more control over pricing due to fewer intermediaries?

What does franchising involve?

Why is relationship management important in supply chain partnerships?

What happens in vertical integration?

In what scenario does a channel member on the same level buy out a competitor?

What is a characteristic of Vertical Marketing Systems that impacts pricing control?

What is ambush marketing?

What is guerilla marketing?

Which marketing approach involves paid inclusion of products in media?

Which marketing approach relies on the spread of a message through electronic social networks?

Which marketing approach requires customer consent to receive information?

Which marketing approach is becoming increasingly regulated?

Which marketing approach is often used by small businesses due to its low cost?

What is the primary goal of IMC?

What is Communication Process Noise?

What are the four main elements of the promotion mix?

What factors can influence the most effective promotion mix?

What approach is used in a pull policy?

What is the purpose of a pull policy?

What is the best return on promotional efforts achieved through?

What type of distribution does Sephora use?

What is the benefit of selective distribution for producers?

What is bulk breaking as a service output?

What is the purpose of information provision as a service output?

What is the difference between variety and breadth of goods within the same category?

What does spatial convenience as a service output aim to achieve?

What is the role of customer service as a service output?

What is the first key step in creating an advertising campaign?

Why is it important to know the target market when creating an advertising campaign?

What is a crucial aspect of resource allocation for advertising campaigns?

When creating a message strategy for an advertising campaign, what is important to consider?

Which factor plays a significant role in selecting media for an advertising campaign?

What is a disadvantage of Pay TV as a media type for advertising?

Which media type offers the advantage of easily updated content and no message competition for advertising?

What is a key disadvantage of Direct Mail as an advertising medium?

What is the main aim of creative services in producing advertisements?

Which media type involves high attention competition due to multiple ads and high attention values?

What is the purpose of evaluating a campaign?

What is considered illegal in advertising due to its damaging effects on consumer relationships?

Which of the following is an aspect of media selection in advertising?

What is the purpose of managing publicity with public relations?

What does resource allocation for campaigns involve?

What type of marketing approach aims to grab consumer attention when they're unaware?

Which form of promotion involves the paid inclusion of products in films, TV shows, and games?

What is the primary goal of viral marketing?

Which marketing strategy utilizes electronic social networks to enhance credibility and message spread?

What is the main characteristic of guerilla marketing?

Which factor is most important in identifying the target market for a promotion campaign?

What is the primary objective of a promotion campaign?

How should resources be allocated for a promotion campaign?

What is the best message strategy for a promotion campaign?

Which medium is most effective for advertising a promotion campaign?

What is the primary objective of target market identification in promotion?

What is the main purpose of setting campaign objectives in promotion?

What is the primary consideration for resource allocation for a promotional campaign?

What is the main goal of a message strategy in promotion?

What is the primary factor considered when selecting media for advertising?

Which factor plays a significant role in selecting media for an advertising campaign?

What is the primary goal of identifying a target market?

What is the purpose of a pull policy?

What is a crucial aspect of resource allocation for advertising campaigns?

What is the role of customer service as a service output?

What is the primary focus when identifying a target market?

What is the main objective when allocating resources for a campaign?

What is the role of a message strategy in an advertising campaign?

What should be considered when selecting media for advertising?

What is the primary goal of encouraging product trial and creating demand in promotion?

What is a key aspect of managing publicity with public relations?

What is the purpose of evaluating a campaign?

What is spatial convenience as a service output?

What is bulk breaking as a service output?

What is the main aim of creative services in producing advertisements?