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Marketing Communication vs Promotion: Chapter 1 OOO 8

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Marketing Communication vs Promotion: Chapter 1 OOO 8

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Questions and Answers

What was the reason for Budgetel changing its name to Baymont?

To match the needs and wants of its target markets
To position the chain as a luxury brand
To align the name with the quality of the company's product and service levels (correct)
To expand globally

Why is it mentioned that a guestroom cannot become a golf course in the text?

To highlight the challenges of adapting hotel services to new trends
To showcase the range of services offered by hotels
To explain the fixed nature of certain hotel amenities (correct)
To emphasize the need for flexible hotel services

What difficulty does the market-oriented hospitality firm face due to the fixed nature of some services?

Difficulty in marketing their services effectively
Challenges in providing a wide variety of services (correct)
Increased expenses in revamping their facilities
Struggles in matching their offerings with consumer demands

What is one aspect that makes hotel services flexible according to the text?

The option to offer a wide range of menu items (B) Signup and view all the answers

What makes it impossible for a banquet to be considered similar to a front desk service?

A banquet involves less personal interaction compared to front desk services (A) Signup and view all the answers

What is one challenge posed by offering flexible hotel services?

Difficulty in maintaining consistency in consumer experiences (D) Signup and view all the answers

Why is consistency of consumer experience important in hotel services?

To guarantee customer loyalty and satisfaction (A) Signup and view all the answers

'Price-Rate' refers to what aspect according to the text?

'Price-Rate' is a term used to describe pricing strategies for hospitality businesses. (A) Signup and view all the answers

What is an example of a distribution channel mentioned in the text for hospitality firms?

'Brick-and-mortar' travel agencies (B) Signup and view all the answers