Marketing Communication vs Promotion: Chapter 1 OOO 8
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Questions and Answers

What was the reason for Budgetel changing its name to Baymont?

  • To match the needs and wants of its target markets
  • To position the chain as a luxury brand
  • To align the name with the quality of the company's product and service levels (correct)
  • To expand globally

    • Why is it mentioned that a guestroom cannot become a golf course in the text?

  • To highlight the challenges of adapting hotel services to new trends
  • To showcase the range of services offered by hotels
  • To explain the fixed nature of certain hotel amenities (correct)
  • To emphasize the need for flexible hotel services

    • What difficulty does the market-oriented hospitality firm face due to the fixed nature of some services?

  • Difficulty in marketing their services effectively
  • Challenges in providing a wide variety of services (correct)
  • Increased expenses in revamping their facilities
  • Struggles in matching their offerings with consumer demands

    • What is one aspect that makes hotel services flexible according to the text?

    <p>The option to offer a wide range of menu items</p> Signup and view all the answers

    What makes it impossible for a banquet to be considered similar to a front desk service?

    <p>A banquet involves less personal interaction compared to front desk services</p> Signup and view all the answers

    What is one challenge posed by offering flexible hotel services?

    <p>Difficulty in maintaining consistency in consumer experiences</p> Signup and view all the answers

    Why is consistency of consumer experience important in hotel services?

    <p>To guarantee customer loyalty and satisfaction</p> Signup and view all the answers

    'Price-Rate' refers to what aspect according to the text?

    <p>'Price-Rate' is a term used to describe pricing strategies for hospitality businesses.</p> Signup and view all the answers

    What is an example of a distribution channel mentioned in the text for hospitality firms?

    <p>'Brick-and-mortar' travel agencies</p> Signup and view all the answers

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