9 Questions
What was the reason for Budgetel changing its name to Baymont?
To align the name with the quality of the company's product and service levels
Why is it mentioned that a guestroom cannot become a golf course in the text?
To explain the fixed nature of certain hotel amenities
What difficulty does the market-oriented hospitality firm face due to the fixed nature of some services?
Challenges in providing a wide variety of services
What is one aspect that makes hotel services flexible according to the text?
The option to offer a wide range of menu items
What makes it impossible for a banquet to be considered similar to a front desk service?
A banquet involves less personal interaction compared to front desk services
What is one challenge posed by offering flexible hotel services?
Difficulty in maintaining consistency in consumer experiences
Why is consistency of consumer experience important in hotel services?
To guarantee customer loyalty and satisfaction
'Price-Rate' refers to what aspect according to the text?
'Price-Rate' is a term used to describe pricing strategies for hospitality businesses.
What is an example of a distribution channel mentioned in the text for hospitality firms?
'Brick-and-mortar' travel agencies
Learn the key differences between marketing communication and promotion. Understand the concept of a two-way exchange in marketing communication and the importance of listening to consumers. Explore the expanded concept of 'price-rate' in the marketing mix.
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