Module 3: Influence of Mass Communication in Contemporary Society
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Questions and Answers

What is the Latin origin of the word 'communication'?

  • Unique
  • Shared (correct)
  • Clear
  • Private

Which element is not part of the communication process?

  • Vocabulary (correct)
  • Sender
  • Encoding
  • Channel

What is necessary for effective communication between parties?

  • Feedback (correct)
  • Interpersonal communication only
  • Physical presence of the receiver
  • Non-verbal cues

Which type of communication allows for conveying messages without words?

<p>Non-Verbal (D)</p> Signup and view all the answers

When is the communication process considered complete?

<p>After the receiver understands the message (C)</p> Signup and view all the answers

Which aspect of contemporary society is characterized by technological innovation and globalization?

<p>Human interconnection (A)</p> Signup and view all the answers

What was the first book printed in India?

<p>Doctrina Christa by St. Francis Xavier (D)</p> Signup and view all the answers

Who introduced printing technology to India?

<p>The Jesuit priests (B)</p> Signup and view all the answers

What was a significant advancement in printing after Gutenberg's invention?

<p>The invention of the rotary press (A)</p> Signup and view all the answers

What technological advancement speeded the printing of illustrated pages?

<p>Lithography (A)</p> Signup and view all the answers

What made illustrated publications more efficient after World War II?

<p>Offset printing (C)</p> Signup and view all the answers

Which of the following statements is true about the Bible printed by Gutenberg?

<p>It had 1282 pages and was in the Latin language (A)</p> Signup and view all the answers

What technology transfers page images from a computer directly to printing plates?

<p>Computer-to-plate technology (B)</p> Signup and view all the answers

Which technological advancement has made offset printing unnecessary in low volume applications?

<p>High-speed laser printing (B)</p> Signup and view all the answers

What technology has enabled almost anyone with a personal computer to produce their own books and magazines?

<p>Custom publishing (B)</p> Signup and view all the answers

How does custom publishing leverage computer-based publishing?

<p>By printing selected parts of books for special purposes (B)</p> Signup and view all the answers

Which innovation in the Information Age allows publishers to print just the chapters of a textbook that an instructor requests?

<p>Custom publishing (B)</p> Signup and view all the answers

How has the electronic cash register transformed the publishing industry?

<p>By compiling best-seller lists using bar-code scanners (C)</p> Signup and view all the answers

What is the primary goal of online journalism according to the text?

<p>To better manage resources and maximize profits (B)</p> Signup and view all the answers

Which of the following is NOT mentioned as a form of online communication for disseminating news?

<p>Print newspapers (A)</p> Signup and view all the answers

What is the key difference between online journalism and traditional journalism according to the text?

<p>Online journalism allows non-linear presentation of news (A)</p> Signup and view all the answers

What is mobile journalism?

<p>A type of journalism where news is disseminated through the Internet and displayed on mobile devices (C)</p> Signup and view all the answers

What is the association between mobile journalism and the mobile web according to the text?

<p>The increasing importance of mobile journalism is associated with the development of the mobile web (B)</p> Signup and view all the answers

Who conducts citizen journalism according to the text?

<p>People who are not professional journalists but disseminate information online (A)</p> Signup and view all the answers

What does the quote 'Never underestimate the power of stupid people in large groups' suggest?

<p>Unintelligent people in large numbers can have a significant impact (D)</p> Signup and view all the answers

What was one example given in the text of fake news spreading rapidly on social media?

<p>Celebrities being reported as dead and then resurrected (D)</p> Signup and view all the answers

What advantage of social media in delivering news quickly was mentioned in the text?

<p>Social media can access areas that are harder to reach by traditional news sources (B)</p> Signup and view all the answers

What was one example given of major news breaking first on social media?

<p>The death of Bin Laden (A)</p> Signup and view all the answers

What does the text suggest about the spread of fake news on social media?

<p>Fake news spreads quickly and is difficult to contain on social media (D)</p> Signup and view all the answers

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