Module 3: Influence of Mass Communication in Contemporary Society

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What is the Latin origin of the word 'communication'?

Unique

Shared (correct)

Clear

Private

Which element is not part of the communication process?

Vocabulary (correct)

Sender

Encoding

Channel

What is necessary for effective communication between parties?

Feedback (correct)

Interpersonal communication only

Physical presence of the receiver

Non-verbal cues

Which type of communication allows for conveying messages without words?

Non-Verbal Signup and view all the answers

When is the communication process considered complete?

After the receiver understands the message Signup and view all the answers

Which aspect of contemporary society is characterized by technological innovation and globalization?

Human interconnection Signup and view all the answers

What was the first book printed in India?

Doctrina Christa by St. Francis Xavier Signup and view all the answers

Who introduced printing technology to India?

The Jesuit priests Signup and view all the answers

What was a significant advancement in printing after Gutenberg's invention?

The invention of the rotary press Signup and view all the answers

What technological advancement speeded the printing of illustrated pages?

Lithography Signup and view all the answers

What made illustrated publications more efficient after World War II?

Offset printing Signup and view all the answers

Which of the following statements is true about the Bible printed by Gutenberg?

It had 1282 pages and was in the Latin language Signup and view all the answers

What technology transfers page images from a computer directly to printing plates?

Computer-to-plate technology Signup and view all the answers

Which technological advancement has made offset printing unnecessary in low volume applications?

High-speed laser printing Signup and view all the answers

What technology has enabled almost anyone with a personal computer to produce their own books and magazines?

Custom publishing Signup and view all the answers

How does custom publishing leverage computer-based publishing?

By printing selected parts of books for special purposes Signup and view all the answers

Which innovation in the Information Age allows publishers to print just the chapters of a textbook that an instructor requests?

Custom publishing Signup and view all the answers

How has the electronic cash register transformed the publishing industry?

By compiling best-seller lists using bar-code scanners Signup and view all the answers

What is the primary goal of online journalism according to the text?

To better manage resources and maximize profits Signup and view all the answers

Which of the following is NOT mentioned as a form of online communication for disseminating news?

Print newspapers Signup and view all the answers

What is the key difference between online journalism and traditional journalism according to the text?

Online journalism allows non-linear presentation of news Signup and view all the answers

What is mobile journalism?

A type of journalism where news is disseminated through the Internet and displayed on mobile devices Signup and view all the answers

What is the association between mobile journalism and the mobile web according to the text?

The increasing importance of mobile journalism is associated with the development of the mobile web Signup and view all the answers

Who conducts citizen journalism according to the text?

People who are not professional journalists but disseminate information online Signup and view all the answers

What does the quote 'Never underestimate the power of stupid people in large groups' suggest?

Unintelligent people in large numbers can have a significant impact Signup and view all the answers

What was one example given in the text of fake news spreading rapidly on social media?

Celebrities being reported as dead and then resurrected Signup and view all the answers

What advantage of social media in delivering news quickly was mentioned in the text?

Social media can access areas that are harder to reach by traditional news sources Signup and view all the answers

What was one example given of major news breaking first on social media?

The death of Bin Laden Signup and view all the answers

What does the text suggest about the spread of fake news on social media?

Fake news spreads quickly and is difficult to contain on social media Signup and view all the answers