Module 3: Influence of Mass Communication in Contemporary Society
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Questions and Answers

What is the Latin origin of the word 'communication'?

  • Unique
  • Shared (correct)
  • Clear
  • Private

    • Which element is not part of the communication process?

  • Vocabulary (correct)
  • Sender
  • Encoding
  • Channel

    • What is necessary for effective communication between parties?

  • Feedback (correct)
  • Interpersonal communication only
  • Physical presence of the receiver
  • Non-verbal cues

    • Which type of communication allows for conveying messages without words?

    <p>Non-Verbal</p> Signup and view all the answers

    When is the communication process considered complete?

    <p>After the receiver understands the message</p> Signup and view all the answers

    Which aspect of contemporary society is characterized by technological innovation and globalization?

    <p>Human interconnection</p> Signup and view all the answers

    What was the first book printed in India?

    <p>Doctrina Christa by St. Francis Xavier</p> Signup and view all the answers

    Who introduced printing technology to India?

    <p>The Jesuit priests</p> Signup and view all the answers

    What was a significant advancement in printing after Gutenberg's invention?

    <p>The invention of the rotary press</p> Signup and view all the answers

    What technological advancement speeded the printing of illustrated pages?

    <p>Lithography</p> Signup and view all the answers

    What made illustrated publications more efficient after World War II?

    <p>Offset printing</p> Signup and view all the answers

    Which of the following statements is true about the Bible printed by Gutenberg?

    <p>It had 1282 pages and was in the Latin language</p> Signup and view all the answers

    What technology transfers page images from a computer directly to printing plates?

    <p>Computer-to-plate technology</p> Signup and view all the answers

    Which technological advancement has made offset printing unnecessary in low volume applications?

    <p>High-speed laser printing</p> Signup and view all the answers

    What technology has enabled almost anyone with a personal computer to produce their own books and magazines?

    <p>Custom publishing</p> Signup and view all the answers

    How does custom publishing leverage computer-based publishing?

    <p>By printing selected parts of books for special purposes</p> Signup and view all the answers

    Which innovation in the Information Age allows publishers to print just the chapters of a textbook that an instructor requests?

    <p>Custom publishing</p> Signup and view all the answers

    How has the electronic cash register transformed the publishing industry?

    <p>By compiling best-seller lists using bar-code scanners</p> Signup and view all the answers

    What is the primary goal of online journalism according to the text?

    <p>To better manage resources and maximize profits</p> Signup and view all the answers

    Which of the following is NOT mentioned as a form of online communication for disseminating news?

    <p>Print newspapers</p> Signup and view all the answers

    What is the key difference between online journalism and traditional journalism according to the text?

    <p>Online journalism allows non-linear presentation of news</p> Signup and view all the answers

    What is mobile journalism?

    <p>A type of journalism where news is disseminated through the Internet and displayed on mobile devices</p> Signup and view all the answers

    What is the association between mobile journalism and the mobile web according to the text?

    <p>The increasing importance of mobile journalism is associated with the development of the mobile web</p> Signup and view all the answers

    Who conducts citizen journalism according to the text?

    <p>People who are not professional journalists but disseminate information online</p> Signup and view all the answers

    What does the quote 'Never underestimate the power of stupid people in large groups' suggest?

    <p>Unintelligent people in large numbers can have a significant impact</p> Signup and view all the answers

    What was one example given in the text of fake news spreading rapidly on social media?

    <p>Celebrities being reported as dead and then resurrected</p> Signup and view all the answers

    What advantage of social media in delivering news quickly was mentioned in the text?

    <p>Social media can access areas that are harder to reach by traditional news sources</p> Signup and view all the answers

    What was one example given of major news breaking first on social media?

    <p>The death of Bin Laden</p> Signup and view all the answers

    What does the text suggest about the spread of fake news on social media?

    <p>Fake news spreads quickly and is difficult to contain on social media</p> Signup and view all the answers

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