Questions and Answers
Which is NOT a purpose of mass communication?
Who is the father of Semiotics?
Which of the following is an implication of convergence?
Critical theory is:
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The correlation function of mass communication is important because:
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Which of the following is an example of cultural convergence?
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According to lecture, interpersonal communication takes place between two or more individuals or in a small group, where all members can make eye contact.
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An oligopoly is an economic structure in which many powerful and very rich owners control an industry of collections of related industries, such as Microsoft.
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Information overload is:
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Media literacy is the goal of interacting with media content and critically analyzing it by considering its particular presentation, its underlying political or social messages, and ownership and regulation issues that may affect what media is presented in what form.
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According to Ferdinand De Saussure, the signified is the form the communication takes, while the signifier is what the communication means to the receiver.
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It is difficult for many people to tell legitimate information from biased information online because people passively consume information.
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The media grammar of online media is fully developed and understood, despite the relative newness of the medium.
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A news story is biased because the story is slanted through the word choices, people chosen to be interviewed, and often encourages gender or racial stereotypes.
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Product placement is when advertisers target your transaction in the stores and send information to you in the mail.
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Study Notes
Mass Communication
- Mass communication serves many purposes, including providing one-way, anonymous communication to large audiences.
- The assertion that communication is to an active audience is incorrect, as mass communication targets passive consumers.
Semiotics
- Ferdinand de Saussure is recognized as the father of semiotics, a study that focuses on signs and symbols in communication.
Convergence
- Convergence implies significant changes across various dimensions of media, impacting organizations, usage, and professional roles.
Critical Theory
- Critical theory critiques economic structures, particularly focusing on worker exploitation and capitalism's influence on society and media.
Correlation Function
- The correlation function of mass communication shapes societal aspects and cultural opinions, showcasing its pivotal role in media influence.
Cultural Convergence
- Cultural convergence is exemplified by global media phenomena, such as popular TV shows gaining international audiences and bestsellers transcending cultural borders.
Interpersonal Communication
- Interpersonal communication is not limited to small groups with eye contact; it can occur in various contexts, including larger, more complex interactions.
Oligopoly
- An oligopoly misrepresents the structure of media ownership; it is characterized by few powerful entities, not many, controlling an industry.
Information Overload
- Information overload refers to challenges in processing vast amounts of data, impacting our ability to discern relevant information.
Media Literacy
- Media literacy aims to engage with media critically, analyzing its presentation, underlying messages, and the regulatory framework governing its dissemination.
Saussure's Theory
- In Saussure's semiotic theory, the signified represents the meaning, while the signifier conveys the form of communication, contradicting the typical understanding.
Legitimate vs. Biased Information
- Legitimate information is often indistinguishable from biased content due to the passive consumption habits of many internet users.
Online Media Grammar
- The media grammar of online platforms is still evolving, with ongoing developments in understanding audience engagement and communication techniques.
Biased News Stories
- News stories can be biased through slanted word choices and selective interviews, but the presence of bias is often nuanced rather than outright.
Product Placement
- Product placement targets audience behavior and is distinct from direct advertising strategies like in-store promotions or mail targeting.
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Description
Test your knowledge on key concepts from Chapters 1 and 2 of Mass Communication. This quiz includes multiple-choice questions that explore the purposes of mass communication and important figures in the field, such as the father of Semiotics. See how well you understand these foundational ideas!
