Module 1: Strategy Planning Concepts

Underlying assumptions that guide the strategy planning process.

Mission statements reflect a company's impact and commitments.

Low-cost, differentiation, customer service, and network effects.

<p>Core values guide corporate behavior and align with customer expectations.</p> Signup and view all the answers

<p>Understanding how to be distinct in the market and choose a unique value proposition.</p> Signup and view all the answers

<p>Blue Ocean Strategy focuses on creating uncontested market space rather than competing in existing markets.</p> Signup and view all the answers

<p>Low-cost, differentiation, customer service, and network effects</p> Signup and view all the answers

<p>Creating new market space</p> Signup and view all the answers

<p>PESTEL Analysis and Porter’s 5 forces</p> Signup and view all the answers

<p>Intensive growth, internationalisation, integrative growth, and diversification</p> Signup and view all the answers

<p>Specific, Measurable, Achievable, Relevant, Time-bound</p> Signup and view all the answers

<p>General objectives lack specificity and measurability, while SMART objectives are Specific, Measurable, Achievable, Relevant, Time-bound</p> Signup and view all the answers