Evolution of Strategy Concepts Quiz

Peter Drucker = What is our business. What could be our business; MBO Alfred Chandler = Structure follows strategy Igor Ansoff = Corporate strategy; Matrix Ansoff Kenneth Andrews = Corporate strategy; importance of stakeholders

1950s and 1960s = Corporate planning departments

"Know your enemy, know yourself and your victory you not be in danger"; "Know the field, know the weather and your victory will be total" = Sun Tzu "What is our business. What could be our business."; "MBO" = Peter Drucker "Structure follows strategy" = Alfred Chandler "Corporate strategy; importance of stakeholders" = Kenneth Andrews

<p>Firms’ growth in size and complexity = Difficult to maintain control Macroeconomic forecasts (5 years) = Emergence of Corporate Planning Market share, revenues, costs, margins, CAPEX, etc = Objectives of Corporate Planning Corporate planning departments = Key components in Corporate Planning</p> Signup and view all the answers

<p>Market share, revenues, costs, margins, CAPEX, etc = Objectives of Corporate Planning Structure follows strategy = Key principle in Corporate Planning Corporate strategy; Matrix Ansoff = Strategic model used in Corporate Planning Importance of stakeholders = Consideration in Corporate Planning</p> Signup and view all the answers