Marketing Strategy and Business Planning Quiz

<p>To understand customer needs and preferences</p> Signup and view all the answers

<p>A distinctive name and symbol to identify a product or service</p> Signup and view all the answers

<p>A group of customers within a business's serviceable available market at which a business aims its marketing efforts</p> Signup and view all the answers

<p>A framework that includes Product, Price, Place, Promotion, People, Process, and Physical evidence</p> Signup and view all the answers

<p>An assessment of the strengths and weaknesses of current and potential competitors</p> Signup and view all the answers

<p>Determining the concept of marketing research and marketing plan</p> Signup and view all the answers

<p>A distinctive name and identity for a product or service</p> Signup and view all the answers