Mod Marketing Chapter 1 Flashcards

Advertising

• A promotional outreach method that informs consumers about a brand, product, or service.
• Often includes information about sales and special offers.

Advocates

• Individuals who actively and publicly promote a company or brand.
• Important for creating buzz and authenticity around products and services.

Brand

• Represents the overall image and perception of a company and its offerings.
• Communicated through design elements and messaging tone.

Call to Action

• An invitation directed at consumers, encouraging them to take specific actions (e.g., purchase, sign up).

Campaigns

• Coordinated outreach efforts aimed at achieving specific marketing goals.
• Encompasses more than just one-time communication, targeting broader objectives over time.

Leads

• Potential customers who have expressed interest in a product or service.
• Essential for building a customer base and driving sales.

Location Marketing

• Focuses on promoting a specific geographic area.
• Aims to attract attention to businesses or attractions in that location.

Logo

• A distinctive symbol or image representing a brand.
• Crucial for brand recognition and identity.

Marketing

• A coordinated approach to connect audiences with products or services.
• Aims to meet audience needs and drive engagement.

Marketing Mix

• Refers to the 4 Ps of marketing: Product, Price, Place, Promotion.
• Core components for developing effective marketing strategies.

Marketing Strategy

• A detailed plan outlining how to achieve established marketing goals.
• Provides a roadmap for marketing efforts.

Messaging

• Involves how information from a company is presented to the public.
• Represents the brand’s voice and values.

Mission

• The fundamental purpose of a company; what it seeks to achieve.
• Guides business decisions and strategies.

Mission Statement

• Articulates why a company exists and its goals.
• Serves as a guiding principle for the organization.

Place

• Refers to where products are made available for customers.
• A key element of the marketing mix influencing customer access.

Price

• Represents the cost charged to customers for a product or service.
• A critical factor in purchasing decisions and positioning in the market.

Product

• Describes what is being marketed, including goods or services.
• One of the 4 Ps, central to marketing offerings.

Promotion

• Activities that generate interest in a brand, product, or service.
• A vital component of the marketing mix that drives awareness.

Prospects

• Potential customers who are ready and likely to respond to marketing efforts.
• Important for converting interest into actual sales.

Selling

• The transactional process of exchanging a product or service for payment.
• A key business operation completed after effective marketing efforts.

Target Market

• The specific group of consumers most likely to purchase a product.
• Guides marketing strategies and focuses efforts on ideal customers.

Testimonials

• Endorsements or supportive statements from knowledgeable individuals.
• Enhance credibility and trust in a brand or product.