Questions and Answers
What is the primary role of a UX researcher?
What is the main objective of an advertising agency?
What is the primary focus of a visual designer?
What is the role of a UX engineer?
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What is the primary objective of a design agency?
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What is the primary focus of an interaction designer?
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What is the primary role of a production designer?
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What is an asset in the context of design?
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What is the primary purpose of alternative text?
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What is the main goal of equity-focused design?
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What is the purpose of a screen reader?
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What is the outcome of the ideation process?
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What is the primary focus of inclusive design?
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What is the purpose of a framework in design?
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What is the result of an iteration in design?
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What is the purpose of color modification features?
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Study Notes
Advertising and Design Agencies
- Advertising agencies consist of teams of creatives hired by clients to build marketing campaigns
- Design Agencies are one-stop shops for the look of brands, products, and services
Types of Designers
- Graphic designers create visuals that tell a story or message
- Interaction designers focus on designing the experience of a product and how it functions
- Motion designers think about what it feels like for a user to move through a product
- Visual designers focus on how the product or technology looks
User Experience (UX) Designers
- UX designers focus on how users interact with a product
- User experience refers to how a person feels about interacting with, or experiencing, a product
- UX engineers translate the design's intent into a functioning experience
- UX program managers ensure clear and timely communication to build a useful product
- UX researchers conduct studies or interviews to learn about users and their backgrounds, demographics, motivations, pain points, emotions, and life goals
- UX writers create the language that appears throughout a digital product, like websites or mobile apps
Assets and Design Process
- Assets include everything from text and images to design specifications, like font style, color, size, and spacing
- Information architecture refers to the framework of a website or how it's organized, categorized, and structured
- Prototype is an early model of a product that demonstrates functionality
- Wireframe is an outline or a sketch of a product or a screen
- Production designers ensure first and final designs match in the finished project, and materials are ready to be handed off to engineering team
Career Paths
- Freelancers are designers who work for themselves and market their services to businesses to find customers
- Apprenticehips provide on-the-job training to help people develop real skills
- Internship is a short-term job with limited responsibility
- A T-shaped designer specializes in one kind of user experience (e.g., interaction, visual, motion) and has a breadth of knowledge in other areas
- A Generalist is a UX designer with a broad number of responsibilities
- A Specialist is a designer who dives deep into one particular type of user experience, like interaction design, visual design, or motion design
Accessibility and Inclusive Design
- Accessibility refers to the design of products, devices, services, or environments for people with disabilities
- Inclusive design takes into account personal identifiers like ability, race, economic status, language, age, and gender
- Universal design aims to create one product for users with the widest range of abilities and in various situations
Assistive Technologies
- Assistive technology enhances learning, working, and daily living for people with disabilities
- Examples include switch devices, screen readers, speech to text software, and voice control
- Screen readers read aloud on-screen text, interactive elements, or alternative text
- Speech to text software allows users to compose text by speaking into their device
Design Principles
- User-centered design puts the user front-and-center
- Equity-focused design prioritizes groups that have been historically underrepresented or ignored
- Iteration involves revising the original design to create a new and improved version
Design Tools and Concepts
- Alternative text (alt text) helps translate visual content into a description for screen readers
- Call-to-action (CTA) is a visual prompt that tells the user to take action
- Color modification features increase the contrast of colors on a screen, such as high-contrast mode or dark mode
- Digital literacy refers to a user's level of ability in using digital information and technologies
- Framework creates the basic structure that focuses and supports the problem being solved
- Ideation involves generating a broad set of ideas on a given topic without judgment
- Insight is an observation that helps understand the user or their needs from a new perspective
- Platform refers to the medium that users experience the product on
- Responsive web design allows a website to change automatically depending on the device size
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Description
Test your knowledge of key terms from module 1 of a marketing course, including advertising agencies, apprenticeships, and more.