Marketing Module 1 Glossary Terms

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Questions and Answers

What is the primary role of a UX researcher?

To conduct studies or interviews to learn about the users of a product (correct)

To ensure clear and timely communication during the product development process

To create visuals that tell a story or message

To translate the design's intent into a functioning experience

What is the main objective of an advertising agency?

To create prototypes of products that demonstrate functionality

To offer a one-stop shop for the look of brands, products, and services

To provide on-the-job training to help people develop real skills

To build marketing campaigns for clients (correct)

What is the primary focus of a visual designer?

The framework of a website or how it's organized, categorized, and structured

How users interact with a product

How a product or technology looks (correct)

What it feels like for a user to move through a product

What is the role of a UX engineer?

To translate the design's intent into a functioning experience Signup and view all the answers

What is the primary objective of a design agency?

To offer a one-stop shop for the look of brands, products, and services Signup and view all the answers

What is the primary focus of an interaction designer?

Designing the experience of a product and how it functions Signup and view all the answers

What is the primary role of a production designer?

To ensure that first and final designs match in the finished project and that the assets are ready to be handed off to the engineering team Signup and view all the answers

What is an asset in the context of design?

Everything from the text and images to the design specifications, like font style, color, size, and spacing Signup and view all the answers

What is the primary purpose of alternative text?

To make visual content accessible to screen readers Signup and view all the answers

What is the main goal of equity-focused design?

To design for groups that have been historically underrepresented or ignored Signup and view all the answers

What is the purpose of a screen reader?

To read aloud on-screen text and interactive elements Signup and view all the answers

What is the outcome of the ideation process?

A broad set of ideas with no judgment or evaluation Signup and view all the answers

What is the primary focus of inclusive design?

Making design choices that take into account personal identifiers Signup and view all the answers

What is the purpose of a framework in design?

To establish the basic structure of a design Signup and view all the answers

What is the result of an iteration in design?

A revised and improved version of the original design Signup and view all the answers

What is the purpose of color modification features?

To increase the contrast of colors on a screen Signup and view all the answers

Study Notes

Advertising and Design Agencies

Advertising agencies consist of teams of creatives hired by clients to build marketing campaigns
Design Agencies are one-stop shops for the look of brands, products, and services

Types of Designers

Graphic designers create visuals that tell a story or message
Interaction designers focus on designing the experience of a product and how it functions
Motion designers think about what it feels like for a user to move through a product
Visual designers focus on how the product or technology looks

User Experience (UX) Designers

UX designers focus on how users interact with a product
User experience refers to how a person feels about interacting with, or experiencing, a product
UX engineers translate the design's intent into a functioning experience
UX program managers ensure clear and timely communication to build a useful product
UX researchers conduct studies or interviews to learn about users and their backgrounds, demographics, motivations, pain points, emotions, and life goals
UX writers create the language that appears throughout a digital product, like websites or mobile apps

Assets and Design Process

Assets include everything from text and images to design specifications, like font style, color, size, and spacing
Information architecture refers to the framework of a website or how it's organized, categorized, and structured
Prototype is an early model of a product that demonstrates functionality
Wireframe is an outline or a sketch of a product or a screen
Production designers ensure first and final designs match in the finished project, and materials are ready to be handed off to engineering team

Career Paths

Freelancers are designers who work for themselves and market their services to businesses to find customers
Apprenticehips provide on-the-job training to help people develop real skills
Internship is a short-term job with limited responsibility
A T-shaped designer specializes in one kind of user experience (e.g., interaction, visual, motion) and has a breadth of knowledge in other areas
A Generalist is a UX designer with a broad number of responsibilities
A Specialist is a designer who dives deep into one particular type of user experience, like interaction design, visual design, or motion design

Accessibility and Inclusive Design

Accessibility refers to the design of products, devices, services, or environments for people with disabilities
Inclusive design takes into account personal identifiers like ability, race, economic status, language, age, and gender
Universal design aims to create one product for users with the widest range of abilities and in various situations

Assistive Technologies

Assistive technology enhances learning, working, and daily living for people with disabilities
Examples include switch devices, screen readers, speech to text software, and voice control
Screen readers read aloud on-screen text, interactive elements, or alternative text
Speech to text software allows users to compose text by speaking into their device

Design Principles

User-centered design puts the user front-and-center
Equity-focused design prioritizes groups that have been historically underrepresented or ignored
Iteration involves revising the original design to create a new and improved version

Design Tools and Concepts

Alternative text (alt text) helps translate visual content into a description for screen readers
Call-to-action (CTA) is a visual prompt that tells the user to take action
Color modification features increase the contrast of colors on a screen, such as high-contrast mode or dark mode
Digital literacy refers to a user's level of ability in using digital information and technologies
Framework creates the basic structure that focuses and supports the problem being solved
Ideation involves generating a broad set of ideas on a given topic without judgment
Insight is an observation that helps understand the user or their needs from a new perspective
Platform refers to the medium that users experience the product on
Responsive web design allows a website to change automatically depending on the device size