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Questions and Answers
Match the following product features with their descriptions:
Match the following product features with their descriptions:
Bestseller = A product that sells exceptionally well Special price = A temporary lower price for a product Discount = A reduction from the normal price Latest model = The most recent version of a product
Match the following marketing activities with their purposes:
Match the following marketing activities with their purposes:
Launch advertisement = To promote a new product introduction Cost effective = Offering value for the price paid Exclusive distributor = A unique seller for a specific region Save money = Encouraging consumers to reduce spending
Match the following products with their common uses:
Match the following products with their common uses:
Microwave oven = Heating food quickly Air Purifier = Improving indoor air quality Washing machine Dryer = Cleaning and drying clothes Electric Iron = Removing wrinkles from fabric
Match the following products with their product features:
Match the following products with their product features:
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Match the following marketing terminologies with their definitions:
Match the following marketing terminologies with their definitions:
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Study Notes
Product Marketing Terminology
- Product features are characteristics that describe a product. These can be things like a camera's resolution, the size of a television screen, or the storage capacity of a laptop.
- Marketing activities are actions taken to promote and sell a product. They include advertising, pricing strategies, and distribution channels.
- Products are the goods or services that businesses offer to customers. Different products have different features and benefits.
- Bestseller refers to a product that is very popular with customers. It is often a high-demand product that sells well.
- Special price is a discounted price offered for a limited time. It is often used to attract customers and increase sales.
- Discount is a reduction in the price of a product, offered to customers as an incentive to buy.
- Budget refers to the amount of money available for a purchase, or for marketing a product.
- Brand is the name and logo of a company, which helps to differentiate its products from competitors.
- Camera is a feature of many electronic devices that allows users to take photos and videos. The quality of a camera is often measured by its resolution and other features, like zoom capabilities.
- Aircon is a short form of "air conditioner". Air conditioners are used to cool down a room or space.
- Latest model refers to the newest version of a product, which often has newer features and improved functionality.
- Product is a general term for any good or service that is offered to customers.
- Launch advertisement is the initial marketing campaign used to introduce a new product to the market.
- Durable describes a product that is made to last and withstand use over a long period.
- Exclusive distributor is a company that has the sole right to sell a product in a specific region or market.
- Manufacture is the process of creating products, often in factories.
- Cost effective describes something that is reasonably priced and provides good value for money.
- Wholesale price is the price that suppliers charge to retailers for products, usually at a lower price than the retail price.
- Save money refers to the benefit customers receive when buying products at discounted prices or taking advantage of deals.
- iPad, Smartphone, Laptop, Microwave oven, Electric Iron, Air Purifier, Vacuum cleaner, Water Dispenser, Exhaust fan, Washing machine Dryer, Electronic Thermometer, Desktop computer, Printer, Floor waxing machine, Air conditioner, Electric oven are all examples of products that are commonly found in homes and offices.
- Price Negotiation refers to the process of discussing a price with a seller, with the aim of reaching a mutually agreeable price for a product.
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Description
Test your understanding of key product marketing terms such as features, pricing strategies, and brand identity. This quiz will help you recognize important concepts that drive marketing activities and product sales. Perfect for students or professionals looking to refresh their marketing vocabulary.
