Milady Chapter 32 The Salon Business
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Questions and Answers

What are the components of creating your brand identity?

  • How are you different?
  • What are you selling?
  • What is your aesthetic?
  • All of the above (correct)
  • What is a vision statement?

    A long-term picture of what the business is to become and what it will look like when it gets there.

    What is a mission statement?

    A guide to the actions of the organization, spells out overall goals, provides a path, and contains core values to guide decision making.

    What are goals in a business context?

    <p>A set of benchmarks that, once achieved, help you to realize your mission and your vision.</p> Signup and view all the answers

    What is the purpose of a 1 year timeline?

    <p>To determine and complete all aspects of starting a business.</p> Signup and view all the answers

    What should a 2-5 year timeline focus on?

    <p>Tending to business, clientele, and employees, growing, and expanding so it is profitable.</p> Signup and view all the answers

    What is involved in a 5-10 year timeline?

    <p>Adding more locations, expanding scope of business, constructing larger space, anything clients/employees need or want.</p> Signup and view all the answers

    What is the focus of an 11-20 year timeline?

    <p>Moving from being a working cosmetologist to a full-time manager and beginning planning for eventual retirement.</p> Signup and view all the answers

    What should you consider in a 20+ year timeline?

    <p>Considering selling your successful business or taking on a junior partner and training him/her to take over day-to-day operations.</p> Signup and view all the answers

    What does determining business feasibility involve?

    <p>Addressing certain practical issues to see if the business you envision is doable/possible, e.g., does your town have the appropriate type of clientele you'll need?</p> Signup and view all the answers

    What should a business name do?

    <p>Explain what it is and identify characteristics that set your business apart.</p> Signup and view all the answers

    What are some ideal characteristics for choosing a salon location?

    <p>High visibility and traffic, easy access, sufficient parking, handicap access.</p> Signup and view all the answers

    What are written agreements in a salon's context?

    <p>Documents that govern the opening of a salon, including leases, vendor contracts, employee contracts, and more.</p> Signup and view all the answers

    What is a business plan?

    <p>A written description of your business as you see it today and as you foresee it in the next five years.</p> Signup and view all the answers

    What do demographics refer to?

    <p>Information about a specific population including data on race, age, income, and educational attainment.</p> Signup and view all the answers

    What are business regulations and laws?

    <p>Any local, state, federal regulations and laws that you must comply with when you decide to open your salon.</p> Signup and view all the answers

    What does insurance guarantee in a business context?

    <p>Protection against financial loss from malpractice, property, liability, fire, burglary, theft, and business interruption.</p> Signup and view all the answers

    What does salon operation entail?

    <p>The ongoing, recurring processes or activities involved in running a business for the purpose of producing income and value.</p> Signup and view all the answers

    What is record keeping?

    <p>Maintaining accurate and complete records of all financial activities in your business.</p> Signup and view all the answers

    What are salon policies?

    <p>Rules or regulations adopted by a salon to ensure that all clients and associates are being treated fairly and consistently.</p> Signup and view all the answers

    What are the types of salon ownership?

    <p>Individual, partnership, corporation/franchise.</p> Signup and view all the answers

    What is a sole proprietor?

    <p>An individual owner and manager of a business who determines policies and has the last say on decisions.</p> Signup and view all the answers

    What defines a partnership in business?

    <p>A business structure in which two or more people share ownership, but not necessarily equally.</p> Signup and view all the answers

    What does capital refer to?

    <p>Money needed to invest in a business.</p> Signup and view all the answers

    What is a corporation?

    <p>An ownership structure controlled by one or more stockholders that protects personal assets and limits financial liability.</p> Signup and view all the answers

    What are franchises?

    <p>Operating under a franchisor's trade name in exchange for a fee with a contract on how the business operates.</p> Signup and view all the answers

    What is an executive summary?

    <p>Summarizes your plan and states your objectives.</p> Signup and view all the answers

    What does an organizational plan outline?

    <p>Outlines employees and management levels and describes how the business will run administratively.</p> Signup and view all the answers

    What is leasing in a business context?

    <p>Specifies clearly who owns what and who is responsible for which repairs and expenses.</p> Signup and view all the answers

    What characteristics are important to run a business?

    <p>Business sense, aptitude, good judgment, diplomacy, knowledge of sound business principles.</p> Signup and view all the answers

    What is a full-charge bookkeeper responsible for?

    <p>Someone who is trained to do everything from recording sales and payroll to generating a profit-and-loss statement.</p> Signup and view all the answers

    What are consumption supplies?

    <p>Supplies used in the daily business operation.</p> Signup and view all the answers

    What are retail supplies?

    <p>Supplies sold to clients.</p> Signup and view all the answers

    What is booth rental?

    <p>'Chair rental'; renting a booth or station in a salon that needs to be at least 70% booked.</p> Signup and view all the answers

    What is the primary concern when planning salon layout?

    <p>Maximum efficiency and adequate space.</p> Signup and view all the answers

    What does personnel refer to in a salon?

    <p>Staff or employees.</p> Signup and view all the answers

    What is managing personnel considered?

    <p>The most challenging task.</p> Signup and view all the answers

    What role does a receptionist play in a salon?

    <p>The second most important person (besides licensed professionals) because they create the first and last impression of the salon.</p> Signup and view all the answers

    What is social media used for?

    <p>A platform to engage and communicate with groups of people through online communities, networks, websites, or blogs, for personal or professional means.</p> Signup and view all the answers

    What does advertising encompass?

    <p>All activities that promote the salon favorably.</p> Signup and view all the answers

    Study Notes

    Brand Identity

    • Brand identity expresses uniqueness and aesthetic; encompasses what the business sells and how it differentiates itself.

    Vision Statement

    • A long-term projection of future business success, illustrating how the business will appear when fully realized.

    Mission Statement

    • Serves as an operational guide defining core values, overall goals, and direction for decision-making within the company.

    Goals

    • Benchmarks established to measure progress toward fulfilling the mission and vision.

    Business Timelines

    • 1 Year Timeline: Complete all setup aspects of starting the business.
    • 2-5 Year Timeline: Focus on client growth, employee relations, and profitability.
    • 5-10 Year Timeline: Explore expansion opportunities such as new locations or enhanced facilities.
    • 11-20 Year Timeline: Shift from hands-on cosmetologist to managerial role while planning for retirement.
    • 20+ Year Timeline: Options include business sale or mentorship for successor to manage operations.

    Business Feasibility

    • Evaluates practical concerns to determine if the envisioned business can attract the necessary clientele.

    Business Name

    • Should convey the nature of the business and highlight distinguishing characteristics, affecting client perceptions.

    Location Selection

    • Key factors include high visibility, accessibility, sufficient parking, and compliance with handicap requirements.

    Written Agreements

    • Legal documents such as leases and contracts that articulate roles and responsibilities among involved parties.

    Business Plan

    • A comprehensive plan detailing current and five-year future business operations, inclusive of services, demographic targeting, and financial projections.

    Demographics

    • Data concerning population characteristics such as race, age, income, and educational levels important for market analysis.

    Regulations and Laws

    • Compliance with local, state, and federal regulations is essential when opening a salon or renting a booth.

    Insurance

    • Protects against potential financial losses due to malpractice, liability, burglary, and other risks.

    Salon Operations

    • Consists of routine processes necessary for maintaining income generation and business value.

    Record Keeping

    • Essential for maintaining accurate financial records to ensure compliance and inform business decisions.

    Salon Policies

    • Established rules to ensure fair treatment of clients and employees, promoting consistency.

    Types of Salon Ownership

    • Varieties include sole proprietorship, partnerships, and corporations/franchises.

    Sole Proprietor

    • Individual responsible for all business decisions, profits, expenses, and losses.

    Partnership

    • Business structure where ownership is shared by two or more individuals.

    Capital

    • Financial resources required to invest in starting and running the business.

    Corporation

    • Ownership model protecting personal assets, optimizing tax efficiency, and reducing financial liability.

    Franchises

    • Allows operation under an established brand in exchange for fees and adherence to franchise operating guidelines.

    Executive Summary

    • A succinct overview of the business plan outlining goals and objectives.

    Organizational Plan

    • Details management structure, employee roles, and administrative operations.

    Leasing

    • Contracts that define ownership, responsibilities for repairs, and operational expenses.

    Business Characteristics

    • Required traits include business acumen, good judgment, and a strong understanding of sound principles.

    Full-Charge Bookkeeper

    • A skilled individual responsible for comprehensive financial management, including sales and payroll records.

    Consumption Supplies

    • Daily operational supplies necessary for business functionality.

    Retail Supplies

    • Products available for purchase by clients as part of the salon’s offerings.

    Booth Rental

    • Renting a space in a salon, requiring a minimum booking of 70% for financial viability.

    Salon Layout Planning

    • A primary focus is on maximizing efficiency and ensuring sufficient space for operations.

    Personnel Management

    • Considered one of the most complex aspects of running a salon.

    Receptionist Role

    • Vital position responsible for creating first and last impressions and managing appointment scheduling.

    Social Media

    • Used as a tool for engagement and communication with both clients and potential customers online.

    Advertising

    • All promotional activities aimed at enhancing salon visibility and reputation, with satisfied clients serving as the best form of advertisement.

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    Description

    Explore key concepts from Milady Chapter 32 focused on the salon business. Understand how to create a brand identity, develop vision and mission statements, and set your business apart in the beauty industry. This quiz will help reinforce your learning and prepare you for practical applications.

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