Podcast
Questions and Answers
What are the components of creating your brand identity?
What are the components of creating your brand identity?
What is a vision statement?
What is a vision statement?
A long-term picture of what the business is to become and what it will look like when it gets there.
What is a mission statement?
What is a mission statement?
A guide to the actions of the organization, spells out overall goals, provides a path, and contains core values to guide decision making.
What are goals in a business context?
What are goals in a business context?
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What is the purpose of a 1 year timeline?
What is the purpose of a 1 year timeline?
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What should a 2-5 year timeline focus on?
What should a 2-5 year timeline focus on?
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What is involved in a 5-10 year timeline?
What is involved in a 5-10 year timeline?
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What is the focus of an 11-20 year timeline?
What is the focus of an 11-20 year timeline?
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What should you consider in a 20+ year timeline?
What should you consider in a 20+ year timeline?
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What does determining business feasibility involve?
What does determining business feasibility involve?
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What should a business name do?
What should a business name do?
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What are some ideal characteristics for choosing a salon location?
What are some ideal characteristics for choosing a salon location?
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What are written agreements in a salon's context?
What are written agreements in a salon's context?
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What is a business plan?
What is a business plan?
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What do demographics refer to?
What do demographics refer to?
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What are business regulations and laws?
What are business regulations and laws?
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What does insurance guarantee in a business context?
What does insurance guarantee in a business context?
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What does salon operation entail?
What does salon operation entail?
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What is record keeping?
What is record keeping?
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What are salon policies?
What are salon policies?
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What are the types of salon ownership?
What are the types of salon ownership?
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What is a sole proprietor?
What is a sole proprietor?
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What defines a partnership in business?
What defines a partnership in business?
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What does capital refer to?
What does capital refer to?
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What is a corporation?
What is a corporation?
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What are franchises?
What are franchises?
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What is an executive summary?
What is an executive summary?
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What does an organizational plan outline?
What does an organizational plan outline?
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What is leasing in a business context?
What is leasing in a business context?
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What characteristics are important to run a business?
What characteristics are important to run a business?
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What is a full-charge bookkeeper responsible for?
What is a full-charge bookkeeper responsible for?
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What are consumption supplies?
What are consumption supplies?
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What are retail supplies?
What are retail supplies?
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What is booth rental?
What is booth rental?
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What is the primary concern when planning salon layout?
What is the primary concern when planning salon layout?
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What does personnel refer to in a salon?
What does personnel refer to in a salon?
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What is managing personnel considered?
What is managing personnel considered?
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What role does a receptionist play in a salon?
What role does a receptionist play in a salon?
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What is social media used for?
What is social media used for?
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What does advertising encompass?
What does advertising encompass?
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Study Notes
Brand Identity
- Brand identity expresses uniqueness and aesthetic; encompasses what the business sells and how it differentiates itself.
Vision Statement
- A long-term projection of future business success, illustrating how the business will appear when fully realized.
Mission Statement
- Serves as an operational guide defining core values, overall goals, and direction for decision-making within the company.
Goals
- Benchmarks established to measure progress toward fulfilling the mission and vision.
Business Timelines
- 1 Year Timeline: Complete all setup aspects of starting the business.
- 2-5 Year Timeline: Focus on client growth, employee relations, and profitability.
- 5-10 Year Timeline: Explore expansion opportunities such as new locations or enhanced facilities.
- 11-20 Year Timeline: Shift from hands-on cosmetologist to managerial role while planning for retirement.
- 20+ Year Timeline: Options include business sale or mentorship for successor to manage operations.
Business Feasibility
- Evaluates practical concerns to determine if the envisioned business can attract the necessary clientele.
Business Name
- Should convey the nature of the business and highlight distinguishing characteristics, affecting client perceptions.
Location Selection
- Key factors include high visibility, accessibility, sufficient parking, and compliance with handicap requirements.
Written Agreements
- Legal documents such as leases and contracts that articulate roles and responsibilities among involved parties.
Business Plan
- A comprehensive plan detailing current and five-year future business operations, inclusive of services, demographic targeting, and financial projections.
Demographics
- Data concerning population characteristics such as race, age, income, and educational levels important for market analysis.
Regulations and Laws
- Compliance with local, state, and federal regulations is essential when opening a salon or renting a booth.
Insurance
- Protects against potential financial losses due to malpractice, liability, burglary, and other risks.
Salon Operations
- Consists of routine processes necessary for maintaining income generation and business value.
Record Keeping
- Essential for maintaining accurate financial records to ensure compliance and inform business decisions.
Salon Policies
- Established rules to ensure fair treatment of clients and employees, promoting consistency.
Types of Salon Ownership
- Varieties include sole proprietorship, partnerships, and corporations/franchises.
Sole Proprietor
- Individual responsible for all business decisions, profits, expenses, and losses.
Partnership
- Business structure where ownership is shared by two or more individuals.
Capital
- Financial resources required to invest in starting and running the business.
Corporation
- Ownership model protecting personal assets, optimizing tax efficiency, and reducing financial liability.
Franchises
- Allows operation under an established brand in exchange for fees and adherence to franchise operating guidelines.
Executive Summary
- A succinct overview of the business plan outlining goals and objectives.
Organizational Plan
- Details management structure, employee roles, and administrative operations.
Leasing
- Contracts that define ownership, responsibilities for repairs, and operational expenses.
Business Characteristics
- Required traits include business acumen, good judgment, and a strong understanding of sound principles.
Full-Charge Bookkeeper
- A skilled individual responsible for comprehensive financial management, including sales and payroll records.
Consumption Supplies
- Daily operational supplies necessary for business functionality.
Retail Supplies
- Products available for purchase by clients as part of the salon’s offerings.
Booth Rental
- Renting a space in a salon, requiring a minimum booking of 70% for financial viability.
Salon Layout Planning
- A primary focus is on maximizing efficiency and ensuring sufficient space for operations.
Personnel Management
- Considered one of the most complex aspects of running a salon.
Receptionist Role
- Vital position responsible for creating first and last impressions and managing appointment scheduling.
Social Media
- Used as a tool for engagement and communication with both clients and potential customers online.
Advertising
- All promotional activities aimed at enhancing salon visibility and reputation, with satisfied clients serving as the best form of advertisement.
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Description
Explore key concepts from Milady Chapter 32 focused on the salon business. Understand how to create a brand identity, develop vision and mission statements, and set your business apart in the beauty industry. This quiz will help reinforce your learning and prepare you for practical applications.