MGT341 Competitive Strategy: External Environment Analysis
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Questions and Answers

What determines the bargaining power of buyers in the industry?

  • Availability of close substitutes
  • Switching costs for the buyer (correct)
  • Number of buyers and competitors
  • Threat of backward integration by the buyer
  • Which factor is NOT used to determine the supplier power in the industry?

  • Number of buyers (industry companies)
  • Number of suppliers
  • Powerful supplier brand (correct)
  • Switching cost of the buyer
  • In terms of competitive rivalry, what determines the nature of product offerings?

  • Balance of competitors (in terms of relative market share)
  • Stage of product life cycle
  • Nature of Industry product (correct)
  • Number of buyers
  • What are strategic groups within an industry based on?

    <p>Profitability for within strategy group members</p> Signup and view all the answers

    What determines the threat of substitutes in the industry?

    <p>Switching cost for the buyer</p> Signup and view all the answers

    What determines the bargaining power of suppliers in the industry?

    <p>Switching cost for the buyer</p> Signup and view all the answers

    Which element does NOT determine the competitive rivalry in an industry?

    <p>Number of competitors and markets</p> Signup and view all the answers

    What is a strategic group map used for within an industry?

    <p>Identify who the main competitors are from within an industry</p> Signup and view all the answers

    What are the determinants for buyer power in a Five Forces Analysis?

    <p>No. of buyers and competitors (incumbent companies)</p> Signup and view all the answers

    What is NOT a determinant for the Threat of new entrants in a Five Forces Analysis?

    <p>Threat of backward integration by the buyer</p> Signup and view all the answers

    What is the purpose of the Five Forces Framework?

    <p>To determine the industry's structural attractiveness from the perspective of existing companies</p> Signup and view all the answers

    What is the general environment analysis also known as?

    <p>PESTEL analysis</p> Signup and view all the answers

    What does the threat of substitute products assess in the Five Forces Analysis?

    <p>The bargaining power of buyers</p> Signup and view all the answers

    What is the purpose of environmental analysis in strategy development?

    <p>To understand the external and internal factors influencing a business</p> Signup and view all the answers

    What does the profit margin formula represent?

    <p>The difference between sales price per unit and cost per unit</p> Signup and view all the answers

    What does the term 'Incumbents' refer to in the Five Forces Framework?

    <p>'Big players' with established market presence</p> Signup and view all the answers

    Study Notes

    Determinants of Bargaining Power of Buyers

    • The bargaining power of buyers in an industry is determined by factors such as the concentration of buyers, the importance of each individual buyer to the seller, the availability of existing substitute products, and the cost of switching between products.

    Determinants of Supplier Power

    • The bargaining power of suppliers in an industry is determined by factors such as the concentration of suppliers, the importance of each individual supplier to the buyer, the availability of substitute products, and the cost of switching between suppliers.
    • The factor that is NOT used to determine the supplier power in the industry is the availability of existing substitute products to the buyer.

    Determinants of Competitive Rivalry

    • The nature of product offerings in an industry is determined by factors such as the degree of product differentiation, the level of advertising expense, and the number of firms competing in the industry.
    • The element that does NOT determine the competitive rivalry in an industry is the threat of new entrants.

    Strategic Groups

    • Strategic groups within an industry are based on factors such as the similarity of product lines, the similarity of target markets, and the similarity of production processes.

    Determinants of Threat of Substitutes

    • The threat of substitutes in an industry is determined by factors such as the availability of substitute products, the price of substitute products, and the level of switching costs.

    Strategic Group Maps

    • A strategic group map is used within an industry to identify groups of firms that are similar in terms of their product lines, target markets, and production processes.

    Five Forces Analysis

    • The purpose of the Five Forces Framework is to analyze the competitive structure of an industry and identify the key factors that influence the industry's profitability.
    • The determinants for buyer power in a Five Forces Analysis include the concentration of buyers, the importance of each individual buyer to the seller, the availability of existing substitute products, and the cost of switching between products.
    • The determinant that is NOT used to determine the threat of new entrants in a Five Forces Analysis is the level of advertising expense.
    • The purpose of environmental analysis in strategy development is to identify the key opportunities and threats facing an organization.

    Profit Margin Formula

    • The profit margin formula represents the ratio of net income to total revenue.

    Incumbents and New Entrants

    • The term 'incumbents' refers to existing firms in an industry, while new entrants refer to firms that are considering entering the industry.

    General Environment Analysis

    • The general environment analysis is also known as the PESTEL analysis, which evaluates the political, economic, social, technological, environmental, and legal context in which an organization operates.

    Threat of Substitute Products

    • The threat of substitute products in the Five Forces Analysis assesses the likelihood that customers will switch to substitute products or services in response to changes in price or other factors.

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    Description

    Test your knowledge of external environment analysis and strategy development with this quiz on MGT341 Competitive Strategy module. Explore concepts like PESTEL analysis, general environment, industry analysis, and the Five Forces Framework.

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