MGT341 Competitive Strategy: Environmental Analysis Quiz
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Questions and Answers

What is assessed for a country in the PESTEL analysis?

  • Political environment
  • Sociocultural environment
  • Economic environment
  • Technological environment (correct)
  • What determines the industry's structural attractiveness from the point of view of existing companies?

  • Simple Profit Formula
  • New Entrants
  • The Five Forces Framework (correct)
  • PESTEL analysis
  • Who are referred to as 'Incumbents' in the context of the Five Forces Framework?

  • New Entrants
  • Existing industry firms (correct)
  • Buyers
  • Suppliers
  • What does the profit margin formula calculate?

    <p>Industry profitability</p> Signup and view all the answers

    What does the Five Forces Analysis assess for existing industry firms?

    <p>The threat of substitute products</p> Signup and view all the answers

    What determines the buyer power in the Five Forces Analysis?

    <p>Switching cost for the buyer</p> Signup and view all the answers

    What do strategic groups in an industry help identify?

    <p>Profitability for within strategy group members</p> Signup and view all the answers

    Which factor is NOT considered in determining the competitive rivalry in the Five Forces Analysis?

    <p>Number of buyers</p> Signup and view all the answers

    What does the bargaining power of suppliers determine?

    <p>Cost of incumbent companies</p> Signup and view all the answers

    What is a strategic group map used for within an industry?

    <p>Grouping companies with similar business models or strategies</p> Signup and view all the answers

    Study Notes

    PESTEL Analysis

    • A country's political, economic, social, technological, environmental, and legal factors are assessed.

    Industry Attractiveness

    • The industry's structural attractiveness is determined by the Five Forces Analysis from the point of view of existing companies.

    Five Forces Framework

    • Incumbents refer to existing companies in the industry.

    Profit Margin

    • The profit margin formula calculates the difference between revenue and cost.

    Five Forces Analysis

    • The analysis assesses the threat of new entrants, bargaining power of suppliers, threat of substitutes, buyer power, and competitive rivalry for existing industry firms.

    Buyer Power

    • Buyer power is determined by factors such as the number of buyers, their concentration, and the importance of each buyer to the industry.

    Strategic Groups

    • Strategic groups help identify firms with similar characteristics, such as business models, production processes, or market focuses, within an industry.

    Competitive Rivalry

    • Government policy is NOT considered in determining the competitive rivalry in the Five Forces Analysis.

    Bargaining Power of Suppliers

    • The bargaining power of suppliers determines how much control they have over prices and other aspects of the industry.

    Strategic Group Maps

    • Strategic group maps are used to visualize and identify firms with similar characteristics within an industry.

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    Description

    Test your knowledge of environmental analysis in competitive strategy development with this quiz. Topics include external and internal environments, PESTEL analysis, industry analysis, and the Five Forces Framework.

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