Methods of Market Research
30 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the purpose of a flowchart in the context of product and service development?

  • To confuse stakeholders with complex symbols
  • To complicate the flow of information
  • To simplify the understanding and communication of a process (correct)
  • To limit the visibility of bottlenecks in the process

Why are correct flowchart symbols considered crucial in communication?

  • To enhance comprehension among stakeholders (correct)
  • To decrease readability
  • To increase the likelihood of misinterpretation
  • To limit the flow of processes

What step follows the refinement of a prototype in the product and service development process?

  • Result Assessment
  • Market testing
  • Gathering customer input
  • Implementation and launch (correct)

What is the purpose of conducting a post-launch analysis in product and service development?

<p>To identify areas for improvement for future launches (A)</p> Signup and view all the answers

What does the implementation phase involve in the product and service development process?

<p>Market testing (B)</p> Signup and view all the answers

Why do flowcharts aim to provide a clear visual representation of a process or system?

<p>To facilitate clear communication and understanding (D)</p> Signup and view all the answers

What is the primary characteristic of secondary market research?

<p>Data and insights obtained from various sources (B)</p> Signup and view all the answers

Where is the most convenient place to obtain a vast amount of valuable information for secondary research?

<p>Public libraries (D)</p> Signup and view all the answers

Which of the following is NOT listed as a commercial source for secondary research data?

<p>Customer emails (D)</p> Signup and view all the answers

How can companies make their business data accessible for research according to the text?

<p>Through their websites or dedicated business platforms (C)</p> Signup and view all the answers

Which of the following is cited as an example of an 'other source' for gathering information?

<p>Recorded meetings (C)</p> Signup and view all the answers

What is the primary difference between conducting market research internally and hiring a third-party company to do it?

<p>The accuracy of the gathered data (D)</p> Signup and view all the answers

What is the total direct materials cost for producing the ice cream?

<p>P19,000 (A)</p> Signup and view all the answers

Which cost is part of the overhead cost for producing the ice cream?

<p>Electricity Fee (A)</p> Signup and view all the answers

What is the product cost per unit for the ice cream?

<p>P7.00 per piece (C)</p> Signup and view all the answers

Which method is used to determine the cost of providing a specific service?

<p>Service Costing (C)</p> Signup and view all the answers

What is the purpose of determining the appropriate selling price of a product?

<p>To cover all costs and generate profit (C)</p> Signup and view all the answers

If each piece of ice cream requires 0.5 hours of labor, how much is the labor cost for producing 7,000 pieces?

<p>P3,500 (B)</p> Signup and view all the answers

What is the total fixed costs based on the information provided?

<p>P14,000 (B)</p> Signup and view all the answers

How is the service cost per unit calculated in this scenario?

<p>Total Service Cost / Total Service Unit (B)</p> Signup and view all the answers

What is the Predetermined markup percentage for the product or service?

<p>46% (C)</p> Signup and view all the answers

Which cost category does 'Repairs and Maintenance' belong to?

<p>Semi-variable Costs (D)</p> Signup and view all the answers

How is the Selling Price determined in this pricing strategy?

<p>Service Cost per Unit x (Markup percentage) (C)</p> Signup and view all the answers

What determines the success or failure of a product or service according to the text?

<p>Pricing strategy (B)</p> Signup and view all the answers

Based on the given text, what is considered a semi-variable cost?

<p>Repairs and Maintenance (D)</p> Signup and view all the answers

What is the total fixed cost based on the information provided in April 2022?

<p>P50,000 (D)</p> Signup and view all the answers

How is the service cost per unit calculated from the text?

<p>$98,000 / 480,000 passenger-km (A)</p> Signup and view all the answers

What factor is emphasized in the text as crucial for influencing consumer choice?

<p>Pricing (A)</p> Signup and view all the answers

Which cost component is mentioned to be a significant factor in making effective pricing decisions?

<p>Repairs and Maintenance (C)</p> Signup and view all the answers

What formula is used to calculate the total service unit in the text?

<p>(Number of buses) x (Seating Capacity) x (Kilometers) x (Days) x (Number of trips) (A)</p> Signup and view all the answers

More Like This

Use Quizgecko on...
Browser
Browser