Merchandising 1: Introduction and Cycle

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What is the primary objective of visual merchandising according to the text?

To make the shopping experience more comfortable and convenient

To save the shopper time

To influence customers by directing their attention towards the store and certain areas inside (correct)

To highlight the latest trends and fashion in the market

Which of the following is not mentioned as an element of visual merchandising in the text?

Store Layout

Merchandise Presentation

Store Ambience

Product Pricing (correct)

Which of the following is a way to catch the attention of customers?

Displaying the brand name prominently

Using the right colors and themes in the store design

Showcasing the right lifestyle for the customer through the display

All of the above (correct)

Which of the following is not mentioned as an objective of visual merchandising in the text?

Maximizing profit margins Signup and view all the answers

What does visual merchandising aim to do besides bringing in more customers?

Create a good customer experience and engage the customer with the retail space Signup and view all the answers

Which of the following is mentioned in the text as a way to bring out the best in garments and displays?

Using lighting, props and themes Signup and view all the answers

Which of the following is NOT a typical merchandising activity for promoting brands and products?

Conducting market research surveys Signup and view all the answers

What is the primary purpose of an effective display window in merchandising?

To attract potential customers and entice them to enter the store Signup and view all the answers

Which of the following is NOT a common technique used in merchandise presentation?

Providing detailed product specifications on shelves Signup and view all the answers

What is the primary goal of brand promotion in merchandising?

To increase brand awareness and recognition Signup and view all the answers

Which of the following is an example of a merchandising technique that can be adapted for different cultural customs and seasons?

Modifying window display themes Signup and view all the answers

What is one of the key roles of a visual merchandiser?

Coordinating brand promotion Signup and view all the answers

Which of the following is an example of a task performed by a visual merchandiser?

Supervising installation of special event promotions Signup and view all the answers

Which of the following is a key component of a good display, according to the text?

Technical knowledge Signup and view all the answers

What is an example of how IKEA uses visual merchandising effectively?

Displaying products in a way that encourages impulse purchases Signup and view all the answers

How does Zara use visual merchandising to tell stories?

By displaying clothing and accessories around certain themes or characters Signup and view all the answers

Which of the following is NOT listed as a responsibility of a visual merchandiser?

Conducting market research to identify consumer trends Signup and view all the answers

Merchandising 1: Introduction and Cycle

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