Merchandising 1: Introduction and Cycle
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Questions and Answers

What is the primary objective of visual merchandising according to the text?

  • To make the shopping experience more comfortable and convenient
  • To save the shopper time
  • To influence customers by directing their attention towards the store and certain areas inside (correct)
  • To highlight the latest trends and fashion in the market
  • Which of the following is not mentioned as an element of visual merchandising in the text?

  • Store Layout
  • Merchandise Presentation
  • Store Ambience
  • Product Pricing (correct)
  • Which of the following is a way to catch the attention of customers?

  • Displaying the brand name prominently
  • Using the right colors and themes in the store design
  • Showcasing the right lifestyle for the customer through the display
  • All of the above (correct)
  • Which of the following is not mentioned as an objective of visual merchandising in the text?

    <p>Maximizing profit margins (B)</p> Signup and view all the answers

    What does visual merchandising aim to do besides bringing in more customers?

    <p>Create a good customer experience and engage the customer with the retail space (B)</p> Signup and view all the answers

    Which of the following is mentioned in the text as a way to bring out the best in garments and displays?

    <p>Using lighting, props and themes (C)</p> Signup and view all the answers

    Which of the following is NOT a typical merchandising activity for promoting brands and products?

    <p>Conducting market research surveys (C)</p> Signup and view all the answers

    What is the primary purpose of an effective display window in merchandising?

    <p>To attract potential customers and entice them to enter the store (A)</p> Signup and view all the answers

    Which of the following is NOT a common technique used in merchandise presentation?

    <p>Providing detailed product specifications on shelves (B)</p> Signup and view all the answers

    What is the primary goal of brand promotion in merchandising?

    <p>To increase brand awareness and recognition (B)</p> Signup and view all the answers

    Which of the following is an example of a merchandising technique that can be adapted for different cultural customs and seasons?

    <p>Modifying window display themes (B)</p> Signup and view all the answers

    What is one of the key roles of a visual merchandiser?

    <p>Coordinating brand promotion (B)</p> Signup and view all the answers

    Which of the following is an example of a task performed by a visual merchandiser?

    <p>Supervising installation of special event promotions (B)</p> Signup and view all the answers

    Which of the following is a key component of a good display, according to the text?

    <p>Technical knowledge (B)</p> Signup and view all the answers

    What is an example of how IKEA uses visual merchandising effectively?

    <p>Displaying products in a way that encourages impulse purchases (C)</p> Signup and view all the answers

    How does Zara use visual merchandising to tell stories?

    <p>By displaying clothing and accessories around certain themes or characters (B)</p> Signup and view all the answers

    Which of the following is NOT listed as a responsibility of a visual merchandiser?

    <p>Conducting market research to identify consumer trends (B)</p> Signup and view all the answers

    Flashcards

    Primary purpose of a display window

    To attract potential customers and entice them to enter the store.

    Primary objective of visual merchandising

    To influence customers by directing their attention towards the store and certain areas inside.

    Primary goal of brand promotion

    To increase brand awareness and recognition.

    Beyond attracting customers, what does visual merchandising aim to do?

    A good customer experience and engaging the customer with the retail space.

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    Ways to bring out the best in garments and displays

    Using lighting, props and themes.

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    How does visual merchandising tell a story?

    It involves creating a visual story and directing the attention of the customer to specific products.

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    Merchandising technique adaptable for different cultures and seasons

    Modifying window display themes.

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    Example of a task performed by a visual merchandiser

    Supervising installation of special event promotions.

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    Key role of a visual merchandiser

    Coordinating brand promotion.

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    Key component of a good display

    Technical knowledge.

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    Example of how IKEA uses visual merchandising effectively

    Displaying products in a way that encourages impulse purchases.

    Signup and view all the flashcards

    How does Zara use visual merchandising to tell stories?

    By displaying clothing and accessories around certain themes or characters.

    Signup and view all the flashcards

    Element NOT mentioned as part of visual merchandising

    Product pricing.

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    NOT a typical merchandising activity for promoting brands and products

    Conducting market research to identify consumer trends.

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    Common technique NOT used in merchandise presentation

    Providing detailed product specifications on shelves.

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