ATT Retail - Merchandising Basics

Questions and Answers

What is visual merchandising?

The art of creating organized product presentations (correct)

The process of selling online

A technique to increase product prices

A way to confuse customers

What are some benefits of visual merchandising? (Select all that apply)

Helps customers focus on product benefits (correct)

Reduces product awareness

Makes it difficult to find products

Increased revenue (correct)

Name two merchandising guidelines.

Clean, Well-stocked

Items of unequal size can make displays seem visually ______.

lopsided Signup and view all the answers

What should you check for when reviewing displays for density?

Gaps in the displays Signup and view all the answers

Accessories should be grouped by similar brands and packages.

True Signup and view all the answers

What does 3X3 basics refer to in merchandising?

Cleanliness, Products and Displays, Accessories Signup and view all the answers

List two components to check if 'Is it clean?'

Surfaces are wiped down, Wires are neat and organized Signup and view all the answers

Products and displays should be checked to ensure they are fully ______.

functional Signup and view all the answers

What should you do if wall pegs are empty?

Refer to IPOG for prescribed stock or substitute items Signup and view all the answers

Study Notes

Visual Merchandising

Combines art and science to create appealing product displays that enhance customer engagement and increase sales.

Benefits of Visual Merchandising

Guides customers' attention towards product benefits.
Allows demonstration of the value of AT&T's offerings.
Communicates how products and services can improve customers' lives.
Contributes to higher revenue, a better shopping experience, and favorable brand perception.

Merchandising Guidelines

Maintain a clean store environment.
Ensure products are well-stocked for customer access.
Create intuitive navigation for easy product location.
Foster an interactive experience by allowing customers to physically engage with products.

Balance & Symmetry

Displays should be visually balanced; avoid lopsided arrangements by using items of varying sizes thoughtfully.
Regularly assess wall displays for symmetry to maintain an appealing layout.

Density

Check for gaps and empty peg hooks in displays; vacant spaces disrupt visual flow and disrupt merchandising patterns.

Block

Group similar items and brands together for cohesive display; avoid mixing unlike products, which creates visual chaos.
Ensure the layout allows for easy eye movement across rows.

Depth

Uniformly present merchandise on walls by bringing items forward for visual consistency.
Adhere to merchandising principles of Block, Balance & Symmetry, and Density for optimal display.

3X3 Basics

Regular inspections focus on three key elements: cleanliness, product presentation, and accessories.
Conduct evaluations three times daily to ensure standards are met.

Is it Clean?

Ensure all areas are secure and organized, with neat cables and clutter-free counters.
Regularly wipe surfaces to maintain cleanliness.

Does it Work?

Check all products and displays for functionality; ensure devices are charged and powered on.
Clean screens and verify that "Device Alive" is operational.
Report any malfunctioning displays or merchandising issues immediately.

Can I Find It?

Confirm accessories are fully stocked in designated spots according to the IPOG.
Address any misplaced or empty items promptly by referring to inventory guidelines.
Ensure wall pegs have items pulled forward for visibility and accessibility.

Description

Test your knowledge of visual merchandising concepts with these flashcards designed for AT&T retail staff. Learn about the art and science behind creating appealing product presentations that engage customers and drive sales.