Media Types Comparison

What is the main benefit of sales promotion?

Which of the following is an example of a trade sales promotion method?

What is a key advantage of personal selling over impersonal promotion methods?

What is the primary aim of trade sales promotions?

Which type of promotion requires the full dedication of a salesperson?

Why are salespeople considered crucial to the customer's experience?

What is a disadvantage of advertising on television (Free to Air)?

What is the benefit of sponsorship according to the text?

What is the flow of chain between producers and consumers called?

Which media type offers the advantage of easily updated content and no competition for messages?

Which type of distribution involves marketing intermediaries selling indirectly to consumers?

What is a common disadvantage of direct mail advertising?

What is a characteristic of direct distribution mentioned in the text?

Which media type typically has a short life span and is easy to ignore?

What is a common challenge associated with outdoor media advertising?

Which organization uses three types of intermediaries according to the text?

What is the overarching trend prompting customers to assess the overall activities of a marketed organization beyond just a single promotional message?

What is a key role of the franchisor in a franchise agreement?

What distinguishes a merchant wholesaler from a manufacturer's wholesaler?

In a franchise agreement, what does the franchisee provide?

What is one of the major functions of wholesalers in the distribution chain?

What characterizes retailers in the distribution chain?

How do manufacturer’s wholesalers differ from merchant wholesalers?

What is the main purpose of relationship management in supply chain distribution channels?

What does horizontal integration involve in the context of supply chain management?

Which company example best illustrates vertical integration in the distribution channel?

What characterizes a franchising business model in distribution channel partnerships?

Why is it important for channel members to manage relationships effectively in distribution channels?

What is the key difference between horizontal integration and vertical integration in supply chain management?

What is the main goal of order processing in physical distribution?

What is the primary aim of inventory management in physical distribution?

In physical distribution, what is the function of a distribution center compared to a traditional warehouse?

What is one of the key modes of transportation mentioned in the text for moving products?

Who is responsible for ensuring the physical inputs needed to deliver services are available?

What is the overarching concept that encompasses activities like order processing, inventory management, and transportation in physical distribution?

What is the primary characteristic of an exclusive distribution strategy?

In the context of distribution, what is a key advantage of selective distribution?

Which type of distribution is preferred when the goal is high sales targets with low margins?

What characterizes a vertical marketing system (VMS)?

In a franchise agreement, what does the franchisor typically provide?

What is a key difference between horizontal integration and vertical integration in supply chain management?

What is the main purpose of vertical integration in the distribution channel?

In a franchising business model, what does the franchisor provide?

What distinguishes a manufacturer's wholesaler from a merchant wholesaler?

What is the major function of wholesalers in the distribution chain?

Which scenario best represents a vertical marketing system?

What is a common misconception about vertical integration in supply chain management?

What is the primary function of wholesalers in a distribution chain?

What distinguishes an industrial distributor from a typical wholesaler?

In a franchise agreement, what role does the franchisor typically play?

What differentiates horizontal integration from vertical integration in supply chain management?

What is a key advantage of vertical marketing systems in distribution channels?

Which of the following best describes how vertical integration affects a company's supply chain?

What is one of the key roles of the franchisor in a franchise agreement?

In the context of wholesaling, what is a characteristic of a merchant wholesaler?

What distinguishes manufacturer's wholesalers from merchant wholesalers?

What is a major function of wholesalers in the distribution chain?

Which party pays a franchisor a fee or percentage of sales in a franchise agreement?

What is a characteristic of manufacturer’s wholesalers compared to merchant wholesalers?

What is a key characteristic of a merchant wholesaler in the distribution chain?

In a vertical marketing system, what is a major benefit that wholesalers offer?

How do manufacturer's wholesalers differ from merchant wholesalers?

What is a primary function of retailers in the distribution chain?

In a franchise agreement, what role does the franchisor typically play?

What is a common characteristic of horizontal integration in supply chain management?

Which of the following accurately describes vertical integration in the context of distribution channels?

Which statement best describes a key benefit of vertical marketing systems (VMS) in distribution channels?

In a franchising business model, what role is typically played by the franchisee?

What differentiates a manufacturer's wholesaler from a merchant wholesaler in distribution channels?

What distinguishes horizontal integration from vertical integration in the context of distribution?

In the context of distribution channels, what is a main function of wholesalers?

What is a characteristic of a franchise agreement between a franchisor and a franchisee?

What distinguishes a manufacturer's wholesaler from a merchant wholesaler in distribution channels?

What is a key advantage of vertical marketing systems (VMS) in distribution channels?