Media Studies Chapter 2: Audience Research Review

From text to the audience

Audience research

Soap operas as an independent genre and studies on their texts and audience

<p>Lack of sufficient research</p> Signup and view all the answers

<p>Explaining how this study is positioned to address this gap</p> Signup and view all the answers

<p>As a series of oscillation between different, sometimes opposed points in the 'chain' of communication and command</p> Signup and view all the answers

<p>Message based and audience based</p> Signup and view all the answers

<p>Textual power over determination of meaning</p> Signup and view all the answers

<p>Structural-functional</p> Signup and view all the answers

<p>Effects research, uses and gratifications research (U&amp;G), literary criticism, cultural studies, reception studies</p> Signup and view all the answers

<p>Incorporation/Resistance</p> Signup and view all the answers

<p>Dominant Text Position, Dominant Audience Position</p> Signup and view all the answers