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Questions and Answers
What are the two types of data for research purposes?
Primary and Secondary
What theory was applied in the study investigating the level of involvement in social media and its influence on perceptions of youth and teenagers?
Cultivation Theory
What is the first step in the research process?
What was considered the basic source of information by participants in the study?
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The review of literature educates the researcher about what studies have been conducted in the past and how these studies were conducted. It provides __________ about the problem area.
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Participants spent the most time daily on Instagram according to the study findings.
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Systematic and Organized Process is a key characteristic of conducting research.
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The more an individual involves in social media coverage of Elbana & Rageh accident, the more they tend to perceive the world as they see it on social media. This relationship shows that involvement leads to ______ perception.
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What theory was NOT mentioned among the theories used in Mass Communication?
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Study Notes
Research Methods in Media Studies
- Media research can be informal or formal, and both methods can be good or bad, depending on how the research is conducted.
- The important thing is to understand the correct methods to follow to ensure the best results.
Phases of Media Research
- Phase 1: Understanding the medium itself (what it is, how it works, its technology, and its functions and services).
- Phase 2: Collecting information about users and uses of the medium (how people use it, why they use it, and what gratifications it provides).
- Phase 3: Investigating the social, psychological, and physical effects of the medium (e.g., how much time people spend with the medium, whether it changes people's perspectives, and any harmful effects).
- Phase 4: Finding ways to improve the medium or its use (e.g., making it more accessible or enhancing its content).
Definition of Media Research
- Media research is a systematic and organized process of collecting, analyzing, and evaluating information about a specific problem or phenomenon related to media.
- The goal is to increase our understanding of the issue and make effective decisions.
Characteristics of Media Research
- Systematic and Organized Process: A series of steps or phases are followed when planning and executing a research project.
- Specific Problem or Phenomenon: Research focuses on a specific issue or topic related to media.
- Collecting, Analyzing, and Evaluating Information: Research involves gathering data, examining it, and interpreting the results.
Steps of the Research Process
- Step 1: Identification of Research Problem: Identifying a research topic and defining the problem.
- Step 2: Review of Literature: Reviewing existing research on the topic to understand what is already known.
- Step 3: Hypothesis Formulation: Formulating a hypothesis or prediction about the relationship between variables.
- Step 4: Revising the Research Question: Refining the research question based on the literature review.
Importance of Reviewing the Literature
- Provides knowledge about the problem area
- Helps identify gaps in existing research
- Educates the researcher about what studies have been conducted in the past
- Helps define key terms and concepts
Hypothesis Formulation
- A hypothesis is a statement that can be proved or disproved.
- A hypothesis predicts the relationship between two or more variables.
- Examples of hypotheses:
- H1: Well-designed newspapers will be perceived by readers as more informative.
- H2: Well-designed newspapers will be perceived by readers as more entertaining.
Research Objectives
- Research objectives define the aims of the study and help guide the development and design of the study.
- Examples of research objectives:
- To explore the relationship between social media usage and the decision to participate in political protest.
- To examine the impact of targeted advertising on privacy rights of Egyptians youth.
Examples of Research Topics
- The effects of exposure to violence on children's behavior
- Does the internet kill newspapers? The case of South Korea
- The impact of newspaper layout on readability of Egyptian newspapers
- The relation between Instagram and women's attitudes toward themselves (body image)
- The impact of Facebook usage on students' academic performance### Research on Targeted Advertisement and Privacy
- This research examines consumer perception of targeted ads, awareness of privacy among Egyptian youth on social media, and the impact of targeted ads on consumer awareness of privacy rights.
- Research questions include:
- The level of consumer awareness of targeted advertisement
- How Egyptian youth perceive challenges and consequences of online advertising
- Awareness of privacy rights among Egyptian youth
- Demographic differences in Facebook use among Egyptian youth
- Control over shared information on Facebook among Egyptian youth
Social Media in Journalism
- This research compares the utilization of social media platforms in Egyptian and British journalism.
- Objectives include:
- Determining the role of social media in Egyptian and British journalism
- Understanding content selection mechanisms on social media platforms
- Comparing social media editorial rooms in Egyptian and British press organizations
- Identifying the duties of a social media editor
- Analyzing audience preferences for content presented on social media platforms
- Determining the degree of interaction and awareness of the audience towards content on social media
- Research questions include:
- The role of social media in Egyptian and British journalism
- Content formulation and selection processes on social media platforms
- Differences between social media editorial rooms in Egyptian and British press organizations
- The role of a social media editor
- Audience preferences on social media platforms
- Audience perception and interaction with content on social media
- Improving content on social media to meet audience preferences
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Description
Learn about the differences between informal and formal research methods in media research. Understand the characteristics and limitations of each approach.
