Media, Information, and Technology Literacy

• Media literacy highlights an individual's ability to understand media functions.
• Information literacy involves communicating or acquiring data related to media use.
• Technology literacy is the skill to independently manipulate technology.

Types of Media

• Print media involves reproducing paper and ink through printing.
• Text media is a simple format for conveying ideas.
• Typography arranges visual components of written words.
• Visual media uses pictures.
• Graphic design organizes visual communication through creative processes.

Examples of Visual Media:

• Informational graphics (infographics) visually represent information for easy understanding of high-volume and complex data.
• Graphs
• Charts
• Cartoons are sketches that use satire, caricature, or humor.
• Comic strips
• Editorial cartoons in newspapers and magazines
• Photography captures images with light on a light-sensitive surface.
• Broadcast media reaches audiences using airwaves for transmission.

Examples of Broadcast Media:

• Audio media delivers information using audio or voice recordings.

• Multimedia integrates text, graphics, drawings, still, and moving images.

• New media integrates technologies on a digital platform to organize and distribute content.

• Podcasts

• Augmented reality

• Video games

• Blogs

• Wikis

• Media convergence, or technological convergence, merges equipment and tools for news production and distribution through digitization and computer networking.

Media and Information Sources

• Indigenous knowledge is unique to a specific group.
• Other terms: local, folk, people knowledge, traditional wisdom, or traditional science.
• Libraries are classified as academic, public, school, and special.
• Academic libraries: serve colleges and universities.
• Public libraries: serve cities and towns.
• School libraries: serve students from Kindergarten to Grade 12.
• Special libraries: located in specific environments like hospitals or museums.
• The internet provides access to information.
• User services: link people to the information they seek.
• Technical services: gather, catalog, and prepare materials.
• Computer services: maintain databases and software.
• Administrative services: manage the library, contracts, and budgets.

Classifications of Information Sources: Primary

• Artifacts were made or impacted by humans.
• Diaries record daily activities with dated entries.
• Patents grant rights to inventors by a sovereign authority.
• Other primary sources include audio/video recordings, emails, interviews, letters, minutes of meetings, original documents, photographs, research results, speeches, and websites.

Classifications of Information Sources: Secondary

• Secondary information sources provide reflection or analysis, not proof and classified as index, survey and reference type.
• Include indexes, bibliographies, reviews, monographs, encyclopedias, dictionaries, and manuals.

Classifications of Information Sources: Tertiary

• Tertiary sources collect and organize primary and secondary sources.
• Examples: bibliographies of bibliographies, directories, yearbooks, and guides to literature.

Media Language

• Media language denotes how producers create meaning in media like ads or films and transfer that meaning to their audience.
• Connotative: literal meaning of media text.
• Denotative: refers to various interpretations.

Media Codes and Conventions

• Media codes have an established meaning, denotation, or connotation, for the target audience.
• Conventions refer to possible methods of organizing codes in a product.

Types of Media Codes

• Symbolic codes are audience-based, meaning is derived from interpretation, not the product itself.
• Setting refers to the time and place.
• Mise en scene includes all features within the frame.
• Acting is the portrayal of actors.
• Color is highly connotative and culturally associated.
• Technical codes are specific to the media form.
• Camerawork uses camera operation and movement.
• Editing selects, operates and orders images and sounds.
• Audio expresses and utilizes sounds.
• Lighting manipulates light.
• Written codes are the language used.
• Include printed and spoken language

Types of Conventions

• Conventions uses recognized media codes.
• Form conventions arrange types of media codes.
• Story conventions follow basic narrative structures.
• Genre conventions use common narrative elements like characters or themes.

Legal, Ethical, and Societal Issues

• Intellectual property (IP) refers to "creations of the mind."

Types of Intellectual Property

• Copyright protects creators' rights over literary and artistic works.
• Copyright infringement: using copyrighted material without permission.
• Creative Commons (CC) licenses provide standardized permission to share creative work.
• Patents grant exclusive rights for inventions.
• Trademarks distinguish goods or services of one enterprise.

Legal Principles

• Fair use allows copyrighted work use without a license for commentary, criticism, reporting, research, and teaching.
• Netiquette sets rules for online behavior.
• Cyberbullying
• Computer addiction
• Digital divide

Media Producers, Stakeholders, & Audience

• Media producers initiate, plan, and produce media texts.
• Stakeholders share interests or intentions.
• The audience is the target for media texts.
• Audience engagement refers to the audience's reactions.
• Audience expectations are anticipations about the text.
• Audience foreknowledge is the exact information audience brings.
• Audience identification is the connection built between the text and the audience.
• Audience placement are strategies to make audience feel the text is for them.
• Audience research monitors the audience before, during, and after production.

This lesson explores media literacy, focusing on understanding media functions. It covers information literacy, emphasizing data communication related to media use, and technology literacy, highlighting the ability to manipulate technology. The lesson also discusses types of media, including print, text, and visual media.