Media Information Literacy: Manipulative Media Strategies

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What is the primary goal of a manipulative media agency?

To manage media relations and handle crisis communications
To increase awareness and sales for their clients (correct)
To develop press releases and media kits
To create a strong reputation for their clients

What type of manipulation involves exploiting the viewer's interest and deceiving their perception of reality?

Media manipulation (correct)
Consumer confusion
Crowd manipulation
Photomanipulation

What is the term for a consumer's state of mind during a buying decision-making process, characterized by an inability to finalize a choice of product or brand?

Consumer confusion (correct)
Psychological manipulation
Media manipulation
Crowd manipulation

What type of service do manipulative media agencies provide to their clients?

Developing marketing strategies and creating content (D) Signup and view all the answers

What is the term for a type of manipulation that involves creating fake or misleading content to deceive the public?

Hoax making (C) Signup and view all the answers

What is the purpose of celebrity endorsement in manipulative media?

To increase awareness and sales of a product or service (C) Signup and view all the answers

What is the main reason why the strategy mentioned may confuse consumers?

Because the promotions are misleading and might be for different products (C) Signup and view all the answers

What is an example of a confusing advertisement?

An ad that uses vague phrases like 'supercharged formula' (B) Signup and view all the answers

What might happen during checkout when there are hidden fees?

Surprise fees are added to the total cost (A) Signup and view all the answers

What is crowd manipulation used for in advertising?

To make the public believe there is a high demand for a product (B) Signup and view all the answers

What is the purpose of filtering information in crowd manipulation?

For protection and security purposes to prevent public panic (B) Signup and view all the answers

What is an example of crowd manipulation?

Astroturfing (A) Signup and view all the answers

What is the purpose of creating a fake impression of widespread support for a policy or product?

To manipulate public opinion and create a false narrative (D) Signup and view all the answers

What is the term for a trick that tries to make you believe something false is true?

Hoax (B) Signup and view all the answers

What is the primary goal of propaganda?

To shape events to influence public relations (A) Signup and view all the answers

What is the term for using fear to influence people's opinions and actions?

Fearmongering (C) Signup and view all the answers

What is the purpose of celebrity endorsements in advertising?

To convince the public that a product is of good quality (B) Signup and view all the answers

What is an example of fearmongering in propaganda?

Omitting important information about a crime rate (D) Signup and view all the answers