18 Questions
What is the primary goal of a manipulative media agency?
To increase awareness and sales for their clients
What type of manipulation involves exploiting the viewer's interest and deceiving their perception of reality?
Media manipulation
What is the term for a consumer's state of mind during a buying decision-making process, characterized by an inability to finalize a choice of product or brand?
Consumer confusion
What type of service do manipulative media agencies provide to their clients?
Developing marketing strategies and creating content
What is the term for a type of manipulation that involves creating fake or misleading content to deceive the public?
Hoax making
What is the purpose of celebrity endorsement in manipulative media?
To increase awareness and sales of a product or service
What is the main reason why the strategy mentioned may confuse consumers?
Because the promotions are misleading and might be for different products
What is an example of a confusing advertisement?
An ad that uses vague phrases like 'supercharged formula'
What might happen during checkout when there are hidden fees?
Surprise fees are added to the total cost
What is crowd manipulation used for in advertising?
To make the public believe there is a high demand for a product
What is the purpose of filtering information in crowd manipulation?
For protection and security purposes to prevent public panic
What is an example of crowd manipulation?
Astroturfing
What is the purpose of creating a fake impression of widespread support for a policy or product?
To manipulate public opinion and create a false narrative
What is the term for a trick that tries to make you believe something false is true?
Hoax
What is the primary goal of propaganda?
To shape events to influence public relations
What is the term for using fear to influence people's opinions and actions?
Fearmongering
What is the purpose of celebrity endorsements in advertising?
To convince the public that a product is of good quality
What is an example of fearmongering in propaganda?
Omitting important information about a crime rate
This quiz covers various types of manipulative media strategies used by advertising and marketing firms to shape public perception, including consumer confusion, crowd manipulation, propaganda, and more.
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