Media Manipulation and Power Dynamics Quiz
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Questions and Answers

What caused a significant increase in the sales of Hush Puppies in 1994-1995?

  • The company launched a new marketing campaign
  • The shoes were featured in a popular movie
  • A New York Stylist mentioned that young kids in New York clubs were wearing the brand (correct)
  • Celebrities started endorsing the product

    • What strategy did the Blair Witch Project movie use to create speculation about the story?

  • Using high-budget special effects
  • Creating a website and spreading rumors about the story (correct)
  • Releasing the movie without any promotional activities
  • Hiring famous actors to star in the movie

    • What made the promotional techniques used for the Blair Witch Project unique for that time?

  • The lead actors were involved in real-life controversies
  • The movie had a huge budget for marketing
  • The movie was based on a popular urban legend
  • The use of a website to promote the movie was new (correct)

    • What effect did the shaking cameras throughout the Blair Witch Project movie have?

    <p>Added to the mystique of the movie</p> Signup and view all the answers

    What was the impact of the New York Stylist's mention of Hush Puppies on the brand's sales?

    <p>The sales of the brand increased four times over within a year</p> Signup and view all the answers

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