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Questions and Answers
What caused a significant increase in the sales of Hush Puppies in 1994-1995?
What caused a significant increase in the sales of Hush Puppies in 1994-1995?
- The company launched a new marketing campaign
- The shoes were featured in a popular movie
- A New York Stylist mentioned that young kids in New York clubs were wearing the brand (correct)
- Celebrities started endorsing the product
What strategy did the Blair Witch Project movie use to create speculation about the story?
What strategy did the Blair Witch Project movie use to create speculation about the story?
- Using high-budget special effects
- Creating a website and spreading rumors about the story (correct)
- Releasing the movie without any promotional activities
- Hiring famous actors to star in the movie
What made the promotional techniques used for the Blair Witch Project unique for that time?
What made the promotional techniques used for the Blair Witch Project unique for that time?
- The lead actors were involved in real-life controversies
- The movie had a huge budget for marketing
- The movie was based on a popular urban legend
- The use of a website to promote the movie was new (correct)
What effect did the shaking cameras throughout the Blair Witch Project movie have?
What effect did the shaking cameras throughout the Blair Witch Project movie have?
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What was the impact of the New York Stylist's mention of Hush Puppies on the brand's sales?
What was the impact of the New York Stylist's mention of Hush Puppies on the brand's sales?
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