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Questions and Answers
What is the primary function of opinion leaders in the two-step flow model?
What is the primary function of opinion leaders in the two-step flow model?
Which of the following is NOT a characteristic of ethical media?
Which of the following is NOT a characteristic of ethical media?
How do new media differ from legacy media?
How do new media differ from legacy media?
What role does newsworthiness play in media content?
What role does newsworthiness play in media content?
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What does McLuhan's metaphor of 'Media as a Global Village' imply?
What does McLuhan's metaphor of 'Media as a Global Village' imply?
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What role do early adopters play in the diffusion of innovations model?
What role do early adopters play in the diffusion of innovations model?
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Which theory suggests that media messages have a direct effect on the audience?
Which theory suggests that media messages have a direct effect on the audience?
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What is NOT considered an essential quality of journalism?
What is NOT considered an essential quality of journalism?
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Which of the following is a stage in the diffusion process?
Which of the following is a stage in the diffusion process?
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What does the acronym T.R.U.T.H in journalism stand for?
What does the acronym T.R.U.T.H in journalism stand for?
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What is the main consequence of a lack of trustworthiness in journalism?
What is the main consequence of a lack of trustworthiness in journalism?
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Which group in the diffusion of innovations model is likely to be skeptical and resistant to change?
Which group in the diffusion of innovations model is likely to be skeptical and resistant to change?
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What is defined as new facts and events that impact our lives?
What is defined as new facts and events that impact our lives?
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Study Notes
Media, Culture, and Society
- Media reflects opinions, but isn't a perfect reflection of reality. It has responsibilities as a business.
- Social media differs from legacy media, with social media potentially including "fake news" as an industry practice, unlike legacy media which often prohibits it.
- The two-step flow model describes how media messages spread through opinion leaders.
- The media acts as a global village, connecting people worldwide through shared experiences and information.
- Media content includes many forms, such as entertainment, advocacy, advertisements, and news.
- Ethical media promotes solidarity, the right to information, and the common good, while protecting privacy and individual rights.
- New media brings digitalization, increased interactivity, mobility in communication, and network connectivity, changing the roles of publication and audiences.
Political System
- Media content reflects its financial backers.
- Newsworthiness is socially constructed, with news organizations deciding what's important.
- Media affects opinions and potentially leads to change.
- Credibility, media coverage extent, critical reading, and public opinion about a topic all influence the media's effect on people.
- Various media theories, such as two-step flow, hypodermic, and selective exposure, explain how media messages impact audiences.
- The diffusion of innovations model describes how new ideas or products spread through societies. It includes innovators, early adopters, early majority, late majority, and laggards, who adopt innovations at differing points.
Journalism
- Journalism is the practice of gathering, assessing, and presenting news to the public. It's characterized by transparency, objectivity, and accuracy.
- Newsworthy events are those that impact lives and are significant enough to be reported.
- Journalists act as verifiers, sense-makers, and witnesses, employing investigation and experience to report the truth.
- News must be timely, relevant, unusual, present tension/trouble, and have human interest.
- The T.R.U.T.H acronym defines timely, relevant, unusual, tension/trouble and human interest facets of newsworthiness.
- Fact-checking is crucial for trustworthy journalism to maintain credibility and integrity.
- Trustworthiness is essential for journalism, as the public relies on accurate and balanced reporting.
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Description
This quiz explores the complex relationship between media, culture, and society. It covers various aspects such as the responsibilities of media businesses, the impact of social media, and the ethical considerations in media content. Perfect for anyone looking to understand the dynamics of modern communication.
