Ethics in Social Media Marketing

<p>It was criticized for performative activism and faced trolling. (A)</p> Signup and view all the answers

<p>Implemented diversity and inclusion training to prevent future errors. (C)</p> Signup and view all the answers

<p>Fostering a safe and respectful environment for diverse voices. (A)</p> Signup and view all the answers

<p>Publicly address the false information with factual evidence and transparency. (A)</p> Signup and view all the answers

<p>Implement stricter social media policies and provide employee training on online safety. (C)</p> Signup and view all the answers

<p>By streamlining the shopping experience and increasing user satisfaction via tailored recommendations. (B)</p> Signup and view all the answers

<p>A heightened sense of trust in the brand, potentially leading to a purchase. (A)</p> Signup and view all the answers

<p>It reduces decision-making efficiency and can lead to choice fatigue. (B)</p> Signup and view all the answers

<p>It erodes trust in advertising and can lead to buyer remorse. (D)</p> Signup and view all the answers

<p>They push consumers to make unplanned purchases due to a perceived urgency. (A)</p> Signup and view all the answers

<p>The excessive data tracking for personalized ads, which may feel invasive. (C)</p> Signup and view all the answers

<p>Feelings of inadequacy or dissatisfaction with their own choices and lifestyle. (D)</p> Signup and view all the answers

<p>Distorted consumer perception of products or services, leading to potentially unwise decisions. (B)</p> Signup and view all the answers

<p>A loyal customer receives recognition from a brand after tagging them in a positive social media post. (D)</p> Signup and view all the answers

<p>By tailoring content to match individual customer preferences at each stage of their interaction. (C)</p> Signup and view all the answers

<p>Refining messaging based on immediate consumer reactions and trends. (D)</p> Signup and view all the answers

<p>It enables brands to reach a broader audience through targeted advertising and viral content. (A)</p> Signup and view all the answers

<p>A potential customer extensively reads online reviews and compares different brands of smartphones on Reddit before making a decision. (B)</p> Signup and view all the answers

<p>By providing user-generated content that builds trust and confidence in the purchase. (D)</p> Signup and view all the answers

<p>By enabling consumers to directly communicate with brands, ask questions, and share feedback. (D)</p> Signup and view all the answers

<p>Running targeted ads featuring influencers using and endorsing the product on platforms like Instagram and TikTok. (A)</p> Signup and view all the answers

<p>By sharing customer posts, addressing complaints publicly, and offering exclusive discounts to followers. (D)</p> Signup and view all the answers

<p>Consumers use a brand's app to order products with customized preferences and swift delivery. (A)</p> Signup and view all the answers

<p>A user completes a transaction via Instagram Shopping. (C)</p> Signup and view all the answers

<p>It enables consumers to quickly find and purchase products that match their preferences; ads are personalized to be immediately relevant. (D)</p> Signup and view all the answers

<p>Brands using algorithms and paid ads to target specific demographics. (C)</p> Signup and view all the answers

<p>Publicly address the complaints and offer solutions. (A)</p> Signup and view all the answers

<p>Provide real-time feedback and help brands address concerns. (C)</p> Signup and view all the answers

<p>It enables seamless transactions directly on platforms during the purchase stage. (D)</p> Signup and view all the answers

The first stage where customers discover brands through social media.

Social media affects decisions by targeting demographics and using algorithms.

Content created by consumers that promotes brand recognition and trust.

Consumers research and evaluate products by seeking reviews and ratings.

Tools such as polls and Q&As that help brands gather real-time feedback.

The stage where consumers make buying decisions using social commerce tools.

Customers share their experiences and brands engage with feedback.

The final stage where satisfied customers promote brands to others.

The stage where loyal customers promote brands through engagement and community.

Initiatives that encourage customers to promote brands in exchange for rewards.

Tailoring content to individual customer preferences using algorithms.

Collecting and analyzing data instantly to refine marketing strategies.

Interactive exchange between brands and consumers via social media.

Benefits like increased awareness, engagement, and trust from social media.

Consumer-created testimonials or endorsements that influence others.

Creating a space for customers to connect and share experiences around a brand.

Consumers are influenced by endorsements from friends or influencers.

Consumers face too many ads and options, causing confusion.

Unplanned purchases driven by flash sales or FOMO.

False reviews and misleading ads affect consumer trust.

Personalized ads through excessive data tracking feel invasive.

Comparing oneself to others leads to dissatisfaction.

Regret after purchasing often due to deceptive practices.

Misinformation that damages brand authenticity and transparency.

Online bullying that can harm brand reputation and consumer trust.

Failure to promote diversity and inclusion affects public perception.

Brands interact positively with audiences to build trust.

P&G improved trust by disclosing influencer partnerships clearly.

Starbucks faced backlash for a race initiative, adjusted strategy due to trolling.

H&M received criticism for a racially insensitive ad featuring a Black child.

Brands must practice honesty to maintain consumer trust and confidence.