Questions and Answers
What is referred to as the co-existence of traditional and new media?
What does denotative meaning refer to in media texts?
Which type of media relies on paper and ink for reproduction?
How are signs and symbols in media texts interpreted by the audience?
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What is a common tool for properly citing sources?
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Which of the following describes broadcast media?
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What do media codes and conventions primarily establish?
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What is meant by new media?
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What role does media play as a watchdog?
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Which of the following describes media convergence?
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What was the primary use of pictographs in the Pre-Industrial Age?
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What function did the Acta Diurna serve in ancient Rome?
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Which innovation is credited to the Mesopotamians around 2400 BC?
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What was the purpose of papyrus in ancient Egypt?
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Which of the following is NOT a characteristic of a resource center in media?
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What significant material did people start to use in communication during the Pre-Industrial Age?
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What qualifies as a primary source of information?
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Which of the following is a characteristic of secondary sources?
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What is a common misconception about tertiary sources?
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What type of information do tertiary sources typically provide?
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Which of the following is classified as a primary source?
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What is the primary purpose of secondary sources?
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Which of the following best describes a patent?
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What defines tertiary sources in relation to primary and secondary sources?
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What does digital footprint refer to?
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What is a crucial precaution when managing your digital footprint?
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What does the Digital Divide refer to?
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Which law protects individuals' data privacy in the Philippines?
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What are the possible consequences of computer addiction?
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How does cyberbullying affect individuals?
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What is essential for respecting digital privacy?
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Why should individuals be cautious of their digital activities?
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What is the primary characteristic of symbolic codes in media?
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Which of the following best exemplifies a technical code?
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What does the term 'mise en scene' refer to?
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How do form conventions typically organize media codes?
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Which type of media code includes the manipulation of light to set a mood?
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What are written codes primarily concerned with in media products?
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Symbolic codes can include which of the following elements?
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What do genre conventions specifically relate to in media products?
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Study Notes
Media Codes and Conventions
- Media codes are established meanings, denotation, or connotation recognized by audiences.
- Conventions refer to the arrangement of these codes in media products.
Types of Media Codes
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Symbolic Codes: Based on audience interpretation rather than the product itself. Examples include:
- A white flag symbolizes “retreat” or “surrender.”
- Elements include setting, mise en scene, acting, and color.
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Technical Codes: Specific to a media form, including camerawork, editing, audio, and lighting.
- Camerawork affects positioning and movement for specific effects.
- Editing involves selecting and ordering images and sounds.
- Written Codes: Include formal written language like printed text and spoken dialogue within media.
Types of Conventions
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Form Conventions: Reflect expected arrangements of media codes.
- Film titles and credits appear in specific sequences.
- Story Conventions: Discuss traditional storytelling elements commonly expected in narratives.
- Genre Conventions: Include traits that define specific media genres.
Evolution of Media
- Channel: Facilitates communication, story sharing, and idea dissemination.
- Watchdog: Exposes corruption and ensures accountability in governance.
- Resource Center: Preserves community heritage and acts as an information hub.
- Advocate: Bridges digital divides through diverse media formats.
Historical Context of Media
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Pre-Industrial Age: Marked discoveries such as fire and the development of early writing systems.
- Cave Paintings (35,000 BC): Served symbolic and religious functions.
- Cuneiform (2400 BC): One of the oldest writing systems from Mesopotamia.
- Papyrus (2500 BC): First manufactured writing material used in Egypt.
- Acta Diurna (130 BC): Considered the first newspaper in Rome.
Types of Media
- Print Media: Consists of physical documents, traditionally produced via printing processes.
- Broadcast Media: Encompasses television and radio, reaching audiences via airwaves.
- New Media: Digital content distributed across various platforms, such as online news outlets.
Media Convergence
- Refers to the integration of traditional and new media, allowing fluid communication across platforms.
- Enables accessibility of media content on digital devices like smartphones and computers.
Media Language
- Media language is how producers convey meaning through signs and symbols.
- Audience interpretations can vary; denotative meanings are literal, whereas connotative meanings relate to cultural implications.
Sources of Information
- Primary Sources: Original materials such as diaries, patents, interviews, and photographs.
- Secondary Sources: Analyses and evaluations of primary sources, including reviews and articles.
- Tertiary Sources: Compilations of primary and secondary sources, providing summaries and bibliographies.
Digital Citizenship and Responsibilities
- Understanding rights and responsibilities in online spaces is essential for media consumers.
- Digital Footprint: Refers to any data trace left by online activities; must be managed to ensure privacy.
- Data Privacy: The right to keep personal information secure and protected from unauthorized access is critical.
Societal Issues in Media
- Digital Divide: Recognizes inequalities in access to the internet and digital knowledge among different socioeconomic groups.
- Computer Addiction: A significant concern, with studies indicating high levels of internet dependency, especially in the Philippines.
- Cyberbullying: A global issue resulting from improper internet use, affecting individuals' mental health and relations.
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Description
Test your knowledge on the types of media codes and their meanings! This quiz covers symbolic, technical, and written codes, exploring how they are interpreted by audiences and organized in media products. Challenge yourself to understand the conventions that shape media representation.
