Media and Social Change Quiz

9 Questions

Match the following terms with their definitions:

Audience Profiling = Process of defining target audience behaviors across multiple platforms Demographics = Method defining audience population and their work Psychographics = Classification of people based on personal characteristics, lifestyle, attitudes, etc. Social Change = Alteration of cultural symbols, rules of behavior, social organizations or value systems

Match the following consumer types with their descriptions:

Mainstreamers = Seek security, favor value for money family brands Aspirers = Seek status, materialistic, orientated to image and appearance

Match the following components of the 4 C's marketing model with their meanings:

Cross = Refers to cross-cultural aspects in marketing Cultural = Relates to conformist, sentimental consumer traits Consumer = Represents the consumer's orientation towards image and appearance Characterization = Involves seeking security and favoring value for money family brands

Match the following consumer segments with their characteristics:

Succeeders = Seek control. Strong goals, confidence, work ethic and organization. Resigned = Seek survival. Right and authoritarian values. Interested in the past and tradition. Explorers = Seek discovery. Energy, individualism and experience. Values difference and adventure. Strugglers = Seek escape. Alienated and disorganized. Few resources beyond physical skills.

Match the following consumer segments with their brand choice criteria:

Succeeders = Brand choice based on self-reward and quality. Resigned = Brand choice stresses safety, familiarity and economy. Explorers = Brand choice highlights satisfaction and instant effect. The first to try new brands. Strugglers = Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets.

Match the following consumer segments with their demographic characteristics:

Succeeders = Typically higher management and professionals. Resigned = Typically older people. Explorers = Younger demographic-students. Strugglers = D and E demographics.

Match the following consumer segments with their values and interests:

Succeeders = Support stability. Resigned = Interested in the past and tradition. Explorers = Values difference and adventure. Strugglers = Buys alcohol, junk food, lottery tickets.

Match the following consumer segments with their educational level and product selection criteria:

Succeeders = Has attended higher education and selects products for quality. Resigned = N/A Explorers = N/A Strugglers = N/A

Match the following consumer segments with their anti-materialistic awareness and brand preferences:

Succeeders = N/A Resigned = N/A Explorers = N/A Strugglers = N/A

Study Notes

Consumer Types and Segments

Wheeler: A consumer type that is characterized by a desire for prestige and status, seeking luxury and high-quality products.
Strivers: A consumer type that is driven by a desire for success and upward mobility, seeking products that project an image of success.
Explorers: A consumer type that is characterized by a desire for adventure and exploration, seeking new and exciting experiences.

4 C's Marketing Model

Customer needs and wants: A component that focuses on understanding the customer's needs, wants, and expectations.
Cost: A component that focuses on the cost of the product or service, including the customer's perceived value.
Convenience: A component that focuses on the ease of purchase and consumption, including accessibility and availability.
Communication: A component that focuses on the ways in which the product or service is marketed and communicated to the customer.

Consumer Segments

Quality-conscious: A segment that values high-quality products and is willing to pay a premium for them.
Price-conscious: A segment that is driven by price and seeks the best value for their money.
Convenience-oriented: A segment that values ease of purchase and consumption.
Health-conscious: A segment that prioritizes health and wellness in their purchasing decisions.
Environmentally-conscious: A segment that prioritizes environmental sustainability and social responsibility.

Brand Choice Criteria

Quality: A segment that chooses a brand based on its perceived quality.
Price: A segment that chooses a brand based on its price.
Convenience: A segment that chooses a brand based on its ease of purchase and consumption.
Brand image: A segment that chooses a brand based on its image and reputation.

Demographic Characteristics

Age: A demographic characteristic that influences consumer behavior and purchasing decisions.
Income: A demographic characteristic that influences consumer behavior and purchasing decisions.
Occupation: A demographic characteristic that influences consumer behavior and purchasing decisions.
Education: A demographic characteristic that influences consumer behavior and purchasing decisions.

Values and Interests

Social status: A value that influences consumer behavior and purchasing decisions.
Health and wellness: An interest that influences consumer behavior and purchasing decisions.
Environmental sustainability: A value that influences consumer behavior and purchasing decisions.
Personal freedom: A value that influences consumer behavior and purchasing decisions.

Educational Level and Product Selection Criteria

Higher education: A segment that is more likely to prioritize quality and performance in their product selection.
Lower education: A segment that is more likely to prioritize price and convenience in their product selection.

Anti-Materialistic Awareness and Brand Preferences

Minimalists: A segment that values simplicity and rejects excessive consumerism.
Sustainable consumers: A segment that prioritizes environmental sustainability and social responsibility in their purchasing decisions.

Test your knowledge on audience profiling, social change, and research for content with this quiz. Explore how media and organizations shape messages and how cultural symbols and value systems can be altered. Dive into the creation and utilization of knowledge for generating new understandings.

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