Podcast
Questions and Answers
What was the primary marketing strategy adopted by Disney for the film Black Panther?
What was the primary marketing strategy adopted by Disney for the film Black Panther?
- To target a diverse audience beyond the typical Marvel fanbase (correct)
- To focus solely on the comic book fanbase
- To limit marketing efforts to traditional channels
- To market it as a typical superhero film
Which of the following brand association deals did Disney NOT use to target a diverse audience for Black Panther?
Which of the following brand association deals did Disney NOT use to target a diverse audience for Black Panther?
- Interscope records (Universal Music)
- Nike apparel (correct)
- Hasbro toys
- Lexus cars
How did Disney aim to make Black Panther 'more' than just a superhero film?
How did Disney aim to make Black Panther 'more' than just a superhero film?
- By focusing solely on the film's action sequences
- By incorporating political elements to add gravitas (correct)
- By limiting the film's release to a select few markets
- By marketing it as a typical Marvel superhero film
Where were the Black Panther teaser trailers shown to target a different audience?
Where were the Black Panther teaser trailers shown to target a different audience?
What was the purpose of the 'Long Live The King' collaboration between Disney and Lexus?
What was the purpose of the 'Long Live The King' collaboration between Disney and Lexus?
How does the audience for NBA games and the Superbowl differ from the typical Marvel fanbase?
How does the audience for NBA games and the Superbowl differ from the typical Marvel fanbase?
What was one of the strategies used to celebrate African culture in the promotion of Black Panther?
What was one of the strategies used to celebrate African culture in the promotion of Black Panther?
Why might it be important for black children to have characters like Black Panther?
Why might it be important for black children to have characters like Black Panther?
How does the film Black Panther represent black women in a powerful way?
How does the film Black Panther represent black women in a powerful way?
What percentage of Americans live in a multicultural or 'blended' household?
What percentage of Americans live in a multicultural or 'blended' household?
How does Disney create 'intercultural' products, according to the text?
How does Disney create 'intercultural' products, according to the text?
What universal themes or story elements might allow audiences not from a particular culture to engage with a film like Moana or Coco?
What universal themes or story elements might allow audiences not from a particular culture to engage with a film like Moana or Coco?
