12 Questions
What was the primary marketing strategy adopted by Disney for the film Black Panther?
To target a diverse audience beyond the typical Marvel fanbase
Which of the following brand association deals did Disney NOT use to target a diverse audience for Black Panther?
Nike apparel
How did Disney aim to make Black Panther 'more' than just a superhero film?
By incorporating political elements to add gravitas
Where were the Black Panther teaser trailers shown to target a different audience?
Between NBA games
What was the purpose of the 'Long Live The King' collaboration between Disney and Lexus?
To target audiences who watch the Superbowl
How does the audience for NBA games and the Superbowl differ from the typical Marvel fanbase?
They are more diverse and broader than the typical fanbase
What was one of the strategies used to celebrate African culture in the promotion of Black Panther?
All of the above
Why might it be important for black children to have characters like Black Panther?
To provide positive representation of African culture
How does the film Black Panther represent black women in a powerful way?
By featuring a strong female lead character
What percentage of Americans live in a multicultural or 'blended' household?
53%
How does Disney create 'intercultural' products, according to the text?
By strongly representing one cultural tradition in a way that resonates with other cultures
What universal themes or story elements might allow audiences not from a particular culture to engage with a film like Moana or Coco?
Themes or elements that transcend cultural boundaries
Test your knowledge on how media organizations maintain varieties of audiences through marketing strategies. Explore how Disney turned 'Black Panther' into a cultural phenomenon through a '360-degree consumer experience'.
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