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Media Organizations and Audience Engagement Quiz

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Media Organizations and Audience Engagement Quiz

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Questions and Answers

What was the primary marketing strategy adopted by Disney for the film Black Panther?

To target a diverse audience beyond the typical Marvel fanbase (correct)

To focus solely on the comic book fanbase

To limit marketing efforts to traditional channels

To market it as a typical superhero film

Which of the following brand association deals did Disney NOT use to target a diverse audience for Black Panther?

Interscope records (Universal Music)

Nike apparel (correct)

Hasbro toys

Lexus cars

How did Disney aim to make Black Panther 'more' than just a superhero film?

By focusing solely on the film's action sequences

By incorporating political elements to add gravitas (correct)

By limiting the film's release to a select few markets

By marketing it as a typical Marvel superhero film

Where were the Black Panther teaser trailers shown to target a different audience?

Between NBA games Signup and view all the answers

What was the purpose of the 'Long Live The King' collaboration between Disney and Lexus?

To target audiences who watch the Superbowl Signup and view all the answers

How does the audience for NBA games and the Superbowl differ from the typical Marvel fanbase?

They are more diverse and broader than the typical fanbase Signup and view all the answers

What was one of the strategies used to celebrate African culture in the promotion of Black Panther?

All of the above Signup and view all the answers

Why might it be important for black children to have characters like Black Panther?

To provide positive representation of African culture Signup and view all the answers

How does the film Black Panther represent black women in a powerful way?

By featuring a strong female lead character Signup and view all the answers

What percentage of Americans live in a multicultural or 'blended' household?

53% Signup and view all the answers

How does Disney create 'intercultural' products, according to the text?

By strongly representing one cultural tradition in a way that resonates with other cultures Signup and view all the answers

What universal themes or story elements might allow audiences not from a particular culture to engage with a film like Moana or Coco?

Themes or elements that transcend cultural boundaries Signup and view all the answers