Media and New Media Overview

Media

• Definition: Media is a communication channel, environment, or means of expression facilitating information transfer. It shapes content rather than being a passive intermediary.

New Media

• Definition: Digital and internet-based technologies, including social networks, online platforms, and digital advertising. It combines traditional media with interactivity and variability.

Types of New Media

• Categories include: photography, film (distinct from cinema), television, and information technology media (e.g., internet, social networks, digital advertising).

Media by Function

• Observation: Enhancing perception (e.g., glasses, microphones)
• Recording/Processing: Storing or processing data (e.g., cameras, phonographs)
• Transmission: Sending information across time and space (e.g., radios, computers)
• Communication: Combining observation, recording, and transmission

Old/Traditional/New Media

• Old Media: Ancient methods like oral and written communication.
• Traditional Media: Print, radio, and broadcast television.
• New Media: Digital platforms like social media and interactive online spaces.

Digital Media

• Definition: Media created, stored, and distributed digitally, allowing for interactivity, automation, and variability.

Consciousness Industry

• Definition: Media systems manipulating public perception to align with dominant ideologies, commercializing consciousness.

False Consciousness

• Definition: A Marxist concept where media creates illusions obscuring reality, maintaining social hierarchies.

Postmodernist Consciousness

• Definition: A fragmented, hyperreal sense of awareness where media representations dominate perceptions of reality.

Marginalization of Man

• Definition: Media and technology potentially reducing human significance, creating passive consumers in a manipulated culture.

Virtuality

• Definition: Creation of simulated environments or realities through digital media; replacing physical presence with representations.

Simulation

• Definition: The reproduction of reality through media, blurring the line between real and artificial.

Hyper-reality

• Definition: Media representations replacing actual reality, leading to distorted perception.

Visual Turn

• Definition: Visual media becoming dominant in communication and culture, influencing information consumption.

Telematic Society

• Definition: Society interconnected by telecommunications and digital networks, enabling instantaneous communication and collaboration.

The Global Network

• Definition: Interconnectedness of individuals and institutions globally through digital and telecommunications technologies.

Informationalism

• Definition: Information processing and exchange are central to economic and cultural activities.

Network Society

• Definition: Society structured around interconnected digital networks, emphasizing decentralized communication and globalization.

Propaganda

• Definition: Media strategies manipulating public opinion through biased or misleading information.
• Types:
  • White Propaganda: Transparent, biased agenda
  • Black Propaganda: Deceptive, discrediting opposition
  • Gray Propaganda: Ambiguous, unverified mixed sources.

Explore the definitions and functions of media, including old and new media categories. Understand how different types of new media influence communication and information transfer in today's digital landscape.