Digital Communication and Social Mobilization Quiz
5 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What type of communication does traditional media primarily focus on?

  • Dialogic communication
  • Many-to-many communication
  • Monologic communication
  • One-to-many communication (correct)

    • What is a characteristic of new media communication according to the text?

  • Passive audience
  • Immediate feedback (correct)
  • Consumer/receiver of information
  • Slow or no feedback at all

    • What can participative/active audience do with the information conveyed to them through new media?

  • Reuse, repackage, and repurpose the information for their own message-sending activities (correct)
  • Engage in dialogue with message prosumers
  • Convey messages to message consumers
  • Remain passive and just consume the information

    • What is the trend for traditional media outlets integrating feedback and content from new media outlets according to the text?

    <p>Some integration of feedback and content</p> Signup and view all the answers

    What is the goal of strategic communication according to the text?

    <p>To change perceptions, opinions, and ultimately behavior</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser