5 Questions
What type of communication does traditional media primarily focus on?
One-to-many communication
What is a characteristic of new media communication according to the text?
Immediate feedback
What can participative/active audience do with the information conveyed to them through new media?
Reuse, repackage, and repurpose the information for their own message-sending activities
What is the trend for traditional media outlets integrating feedback and content from new media outlets according to the text?
Some integration of feedback and content
What is the goal of strategic communication according to the text?
To change perceptions, opinions, and ultimately behavior
Test your knowledge of communication and social mobilization in the digital world with this quiz. Explore the differences between traditional and new media, dialogic and monologic communication, and the dynamics of audience engagement on social media platforms.
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