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Questions and Answers
What type of communication does traditional media primarily focus on?
What type of communication does traditional media primarily focus on?
- Dialogic communication
- Many-to-many communication
- Monologic communication
- One-to-many communication (correct)
What is a characteristic of new media communication according to the text?
What is a characteristic of new media communication according to the text?
- Passive audience
- Immediate feedback (correct)
- Consumer/receiver of information
- Slow or no feedback at all
What can participative/active audience do with the information conveyed to them through new media?
What can participative/active audience do with the information conveyed to them through new media?
- Reuse, repackage, and repurpose the information for their own message-sending activities (correct)
- Engage in dialogue with message prosumers
- Convey messages to message consumers
- Remain passive and just consume the information
What is the trend for traditional media outlets integrating feedback and content from new media outlets according to the text?
What is the trend for traditional media outlets integrating feedback and content from new media outlets according to the text?
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What is the goal of strategic communication according to the text?
What is the goal of strategic communication according to the text?
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