Media Words PDF

Media Definition: Media is a communication channel, environment, or means of expression that facilitates the transfer of information. It can be a cultural product and is actively involved in shaping content rather than being a passive intermediary Definition of New Media...

Media Definition: Media is a communication channel, environment, or means of expression that facilitates the transfer of information. It can be a cultural product and is actively involved in shaping content rather than being a passive intermediary Definition of New Media Definition: New media refers to digital and internet-based technologies such as social networks, online platforms, and digital advertising. It combines traditional media functions with interactivity and variability( Types of New Media Categories: o Photography o Radio o Film (distinct from cinema) o Television o Information technology media (e.g., the internet, social networks, digital advertising Definitions of Media by Function 1. Observation: Enhances perception (e.g., glasses, microphones). 2. Recording/Processing: Stores or processes data (e.g., cameras, phonographs). 3. Transmission: Transmits information across time and space (e.g., radios, computers). 4. Communication: Combines observation, recording, and transmission Old/Traditional/New Media Old Media: Ancient methods like oral communication and written text. Traditional Media: Print, radio, and broadcast television. New Media: Digital platforms like social media and interactive online spaces Digital Media Definition: Media that is created, stored, and distributed in digital formats, allowing for interactivity, automation, and variability Consciousness Industry Definition: Media systems that manipulate public perception to align with dominant ideologies, commodifying consciousness False Consciousness Definition: A Marxist concept where media perpetuates illusions that obscure reality, maintaining social hierarchies Postmodernist Consciousness Definition: A fragmented, hyperreal sense of awareness where media representations dominate perceptions of reality. Marginalization of Man Definition: Media and technology reduce human significance, turning individuals into passive consumers within a manipulated culture Virtuality Definition: The creation of simulated environments or realities through digital media, where physical presence is replaced by representations Simulation  Definition: The reproduction of reality through media that blurs the line between the real and the artificial, as discussed in Baudrillard's theory Hyper-reality Definition: A state where media representations replace and become more real than actual reality, leading to a distorted perception of the world Visual Turn Definition: The increasing dominance of visual media (images, videos) in communication and culture, influencing how information is consumed and interpreted Telematic Society Definition: A society interconnected through telecommunication and digital networks, enabling instantaneous communication and collaboration The Global Network Definition: The interconnectedness of individuals and institutions worldwide through digital and telecommunications technologies Informationalism Definition: A societal framework where information processing and exchange are central to economic and cultural activities Network Society Definition: A society structured around interconnected digital networks, emphasizing decentralized communication and globalization Propaganda Definition: Media strategies designed to manipulate public opinion by disseminating biased or misleading information Types of Propaganda 1. White Propaganda: Transparent and truthful but promotes a biased agenda. 2. Black Propaganda: Deceptive and false, aiming to discredit opposition. 3. Gray Propaganda: Ambiguous, with unverified or mixed sources