Media and Mass Communication

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Questions and Answers

What is the meaning of 'Media' based on the provided text?

  • The ability to responsibly use appropriate technology
  • Sources of credible and current information created through an editorial process (correct)
  • The process of giving information derived from study, experiences, or instructions
  • The ability to access, analyze, evaluate, and create media

What is 'Media Literacy' defined as?

  • A set of perspectives that people actively use to interpret the meaning of messages encountered in mass media (correct)
  • The ability to responsibly use appropriate technology
  • The ability to access, analyze, evaluate, and create information
  • The process of giving information derived from study, experiences, or instructions

What does 'Mass Communication' refer to according to the text?

  • The ability to access, analyze, evaluate, and create information
  • The type of media used to reach a large audience and disseminate information (correct)
  • The ability to responsibly use appropriate technology
  • The process of giving information derived from study, experiences, or instructions

What is the definition of 'Information Literacy' based on the provided text?

<p>The ability to recognize when information is needed; locate, evaluate, and use it effectively (A)</p> Signup and view all the answers

What does 'Technology Literacy' refer to according to the provided text?

<p>The ability to responsibly use appropriate technology (D)</p> Signup and view all the answers

What are examples of 'Traditional Media' based on the text?

<p>Printed materials like newspapers, magazines, comics, etc. (D)</p> Signup and view all the answers

What is the primary medium of communication in the Tribal Age?

<p>Speech (C)</p> Signup and view all the answers

In which age did the use of the sense of sight become amplified?

<p>Age of Literacy (C)</p> Signup and view all the answers

What is Marshall McLuhan known for?

<p>Canadian communication theory (A)</p> Signup and view all the answers

What is the Greek word 'techne' related to?

<p>Art (A)</p> Signup and view all the answers

What is the concept of Technological Determinism based on?

<p>The theory that technology steers societal change (D)</p> Signup and view all the answers

What did the Print Age lay the groundwork for?

<p>Industrial Age (D)</p> Signup and view all the answers

Which medium favored sound from any direction in the Tribal Age?

<p>Acoustic Space (D)</p> Signup and view all the answers

What was one of the earliest forms of written expression in Mesopotamia?

<p>Cuneiform (B)</p> Signup and view all the answers

What characterizes Pictorial Space?

<p>Dynamic and always in flux (A)</p> Signup and view all the answers

What does Proto-Writing refer to?

<p>The earliest forms of written expression (C)</p> Signup and view all the answers

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