Media Literacy and Mass Communication Quiz
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Questions and Answers

What does the term 'media' refer to?

  • Printed materials like newspapers, magazines, comics
  • The ability to access, analyze, evaluate, and create information
  • The ability to responsibly use appropriate technology
  • Sources of credible and current information created through an editorial process (correct)

    • What is the definition of 'Media Literacy'?

  • The ability to access, analyze, evaluate, and create information
  • The ability to responsibly use appropriate technology
  • The process of giving information
  • The ability to access, analyze, evaluate, and create media (correct)

    • What is the meaning of 'Information Literacy'?

  • The process of giving information
  • The ability to recognize when information is needed and use it effectively (correct)
  • The ability to responsibly use appropriate technology
  • The ability to access, analyze, evaluate, and create media

    • Which type of media is 'Print Media' an example of?

    <p>Printed materials like newspapers, magazines, comics</p> Signup and view all the answers

    What does 'Mass Communication' involve?

    <p>Disseminating / spreading information to reach a large audience</p> Signup and view all the answers

    What is the key focus of 'Media and Information Literacy'?

    <p>The ability to access, analyze, evaluate, and create information</p> Signup and view all the answers

    According to Marshall McLuhan, what does technological determinism theory believe?

    <p>That technology is a steering factor in the evolution of media</p> Signup and view all the answers

    During the Tribal Age, what was the primary medium of communication?

    <p>Speech</p> Signup and view all the answers

    What characterizes the Acoustic Space as described in the text?

    <p>Favors sound from any direction</p> Signup and view all the answers

    What did the Print Age lay the groundwork for?

    <p>Industrial Age</p> Signup and view all the answers

    What is Marshall McLuhan's contribution to understanding the evolution of media?

    <p>Technological Determinism theory</p> Signup and view all the answers

    What does the Age of Literacy amplify according to the text?

    <p>The use of sight for communication</p> Signup and view all the answers

    What does the Proto-Writing system consist of?

    <p>Ideographic or early mnemonic symbols</p> Signup and view all the answers

    What was the representation of language through writing passed on by according to the text?

    <p><strong>Cultural Diffusion</strong></p> Signup and view all the answers

    New Media Technology has become ordinary and common to most parts of the world in what format?

    <p><strong>Digital</strong> format</p> Signup and view all the answers

    What is the primary focus of Media and Information Literacy?

    <p>Accessing information effectively</p> Signup and view all the answers

    In the context of Media, what does the term 'Technology Literacy' refer to?

    <p>Ability to responsibly use appropriate technology</p> Signup and view all the answers

    What is the key characteristic of TRADITIONAL MEDIA as described in the text?

    <p>Printed materials like newspapers, magazines, comics etc.</p> Signup and view all the answers

    According to UNESCO, what does the term 'Media' refer to?

    <p>Sources of credible and current information created through an editorial process</p> Signup and view all the answers

    What does 'Mass Communication' involve according to the text?

    <p>Delivering messages through radio</p> Signup and view all the answers

    What is the definition of 'Information Literacy'?

    <p>Ability to access, analyze, evaluate and create information</p> Signup and view all the answers

    What does 'Monogenesis' refer to in the context of language representation?

    <p>The diffusion of written language through cultural exchange</p> Signup and view all the answers

    In the context of media, what characterizes 'Acoustic Space' as described in the text?

    <p>Reliance on auditory senses and oral communication</p> Signup and view all the answers

    What does 'Technological Determinism' theory believe, according to Marshall McLuhan?

    <p>Technology plays a major role in steering media evolution</p> Signup and view all the answers

    What does 'Smart Watch' refer to as described in the text?

    <p>A specialized watch operating like a computer</p> Signup and view all the answers

    What does 'Pictorial Space' refer to in the context of the text?

    <p>Space that focuses and abstracts</p> Signup and view all the answers

    During the Tribal Age, what was the primary medium of communication as described in the text?

    <p>Face-to-face speech</p> Signup and view all the answers

    What does 'New Media Technology' becoming ordinary and common to most parts of the world refer to in what format?

    <p>Digital format</p> Signup and view all the answers

    'Media Literacy' refers to:

    <p>The ability to understand and analyze different forms of media messages</p> Signup and view all the answers

    What does the term 'technological determinism' refer to?

    <p>The theory that technology is the driving force behind social and cultural change</p> Signup and view all the answers

    In the Tribal Age, what characterized the primary medium of communication?

    <p>Speech and face-to-face interactions</p> Signup and view all the answers

    What characterizes the Acoustic Space as described in the text?

    <p>No fixed boundaries and favors sound from any direction</p> Signup and view all the answers

    What does 'New Media Technology' refer to based on the text?

    <p>Materials converted into digital format</p> Signup and view all the answers

    What is the meaning of 'information literacy' according to the text?

    <p>The capacity to evaluate, use, and communicate information effectively</p> Signup and view all the answers

    According to Marshall McLuhan, what does technological determinism theory believe?

    <p>Technology is a steering factor in the evolution of media</p> Signup and view all the answers

    What is Marshall McLuhan's contribution to understanding the evolution of media based on the text?

    <p>Providing a clear story on how media evolved through technological determinism</p> Signup and view all the answers

    What does 'Media Literacy' involve according to the text?

    <p>Evaluating, analyzing, and creating media messages</p> Signup and view all the answers

    'What is the primary focus of 'Media and Information Literacy' based on the text?

    <p>Evaluating, using, and communicating information effectively</p> Signup and view all the answers

    What did the Print Age lay the groundwork for according to the text?

    <p>Faster sharing of ideas and easier acquisition of information</p> Signup and view all the answers

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