39 Questions
What does the term 'media' refer to?
Sources of credible and current information created through an editorial process
What is the definition of 'Media Literacy'?
The ability to access, analyze, evaluate, and create media
What is the meaning of 'Information Literacy'?
The ability to recognize when information is needed and use it effectively
Which type of media is 'Print Media' an example of?
Printed materials like newspapers, magazines, comics
What does 'Mass Communication' involve?
Disseminating / spreading information to reach a large audience
What is the key focus of 'Media and Information Literacy'?
The ability to access, analyze, evaluate, and create information
According to Marshall McLuhan, what does technological determinism theory believe?
That technology is a steering factor in the evolution of media
During the Tribal Age, what was the primary medium of communication?
Speech
What characterizes the Acoustic Space as described in the text?
Favors sound from any direction
What did the Print Age lay the groundwork for?
Industrial Age
What is Marshall McLuhan's contribution to understanding the evolution of media?
Technological Determinism theory
What does the Age of Literacy amplify according to the text?
The use of sight for communication
What does the Proto-Writing system consist of?
Ideographic or early mnemonic symbols
What was the representation of language through writing passed on by according to the text?
Cultural Diffusion
New Media Technology has become ordinary and common to most parts of the world in what format?
Digital format
What is the primary focus of Media and Information Literacy?
Accessing information effectively
In the context of Media, what does the term 'Technology Literacy' refer to?
Ability to responsibly use appropriate technology
What is the key characteristic of TRADITIONAL MEDIA as described in the text?
Printed materials like newspapers, magazines, comics etc.
According to UNESCO, what does the term 'Media' refer to?
Sources of credible and current information created through an editorial process
What does 'Mass Communication' involve according to the text?
Delivering messages through radio
What is the definition of 'Information Literacy'?
Ability to access, analyze, evaluate and create information
What does 'Monogenesis' refer to in the context of language representation?
The diffusion of written language through cultural exchange
In the context of media, what characterizes 'Acoustic Space' as described in the text?
Reliance on auditory senses and oral communication
What does 'Technological Determinism' theory believe, according to Marshall McLuhan?
Technology plays a major role in steering media evolution
What does 'Smart Watch' refer to as described in the text?
A specialized watch operating like a computer
What does 'Pictorial Space' refer to in the context of the text?
Space that focuses and abstracts
During the Tribal Age, what was the primary medium of communication as described in the text?
Face-to-face speech
What does 'New Media Technology' becoming ordinary and common to most parts of the world refer to in what format?
Digital format
'Media Literacy' refers to:
The ability to understand and analyze different forms of media messages
What does the term 'technological determinism' refer to?
The theory that technology is the driving force behind social and cultural change
In the Tribal Age, what characterized the primary medium of communication?
Speech and face-to-face interactions
What characterizes the Acoustic Space as described in the text?
No fixed boundaries and favors sound from any direction
What does 'New Media Technology' refer to based on the text?
Materials converted into digital format
What is the meaning of 'information literacy' according to the text?
The capacity to evaluate, use, and communicate information effectively
According to Marshall McLuhan, what does technological determinism theory believe?
Technology is a steering factor in the evolution of media
What is Marshall McLuhan's contribution to understanding the evolution of media based on the text?
Providing a clear story on how media evolved through technological determinism
What does 'Media Literacy' involve according to the text?
Evaluating, analyzing, and creating media messages
'What is the primary focus of 'Media and Information Literacy' based on the text?
Evaluating, using, and communicating information effectively
What did the Print Age lay the groundwork for according to the text?
Faster sharing of ideas and easier acquisition of information
Test your knowledge about media, mass communication, and media literacy with this quiz. Explore concepts such as the dissemination of information, sources of credible information, and the process of giving information.
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