Media Literacy and Mass Communication Quiz
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Questions and Answers

What does the term 'media' refer to?

  • Printed materials like newspapers, magazines, comics
  • The ability to access, analyze, evaluate, and create information
  • The ability to responsibly use appropriate technology
  • Sources of credible and current information created through an editorial process (correct)

What is the definition of 'Media Literacy'?

  • The ability to access, analyze, evaluate, and create information
  • The ability to responsibly use appropriate technology
  • The process of giving information
  • The ability to access, analyze, evaluate, and create media (correct)

What is the meaning of 'Information Literacy'?

  • The process of giving information
  • The ability to recognize when information is needed and use it effectively (correct)
  • The ability to responsibly use appropriate technology
  • The ability to access, analyze, evaluate, and create media

Which type of media is 'Print Media' an example of?

<p>Printed materials like newspapers, magazines, comics (C)</p> Signup and view all the answers

What does 'Mass Communication' involve?

<p>Disseminating / spreading information to reach a large audience (A)</p> Signup and view all the answers

What is the key focus of 'Media and Information Literacy'?

<p>The ability to access, analyze, evaluate, and create information (D)</p> Signup and view all the answers

According to Marshall McLuhan, what does technological determinism theory believe?

<p>That technology is a steering factor in the evolution of media (B)</p> Signup and view all the answers

During the Tribal Age, what was the primary medium of communication?

<p>Speech (D)</p> Signup and view all the answers

What characterizes the Acoustic Space as described in the text?

<p>Favors sound from any direction (B)</p> Signup and view all the answers

What did the Print Age lay the groundwork for?

<p>Industrial Age (D)</p> Signup and view all the answers

What is Marshall McLuhan's contribution to understanding the evolution of media?

<p>Technological Determinism theory (D)</p> Signup and view all the answers

What does the Age of Literacy amplify according to the text?

<p>The use of sight for communication (B)</p> Signup and view all the answers

What does the Proto-Writing system consist of?

<p>Ideographic or early mnemonic symbols (A)</p> Signup and view all the answers

What was the representation of language through writing passed on by according to the text?

<p><strong>Cultural Diffusion</strong> (C)</p> Signup and view all the answers

New Media Technology has become ordinary and common to most parts of the world in what format?

<p><strong>Digital</strong> format (D)</p> Signup and view all the answers

What is the primary focus of Media and Information Literacy?

<p>Accessing information effectively (A)</p> Signup and view all the answers

In the context of Media, what does the term 'Technology Literacy' refer to?

<p>Ability to responsibly use appropriate technology (A)</p> Signup and view all the answers

What is the key characteristic of TRADITIONAL MEDIA as described in the text?

<p>Printed materials like newspapers, magazines, comics etc. (A)</p> Signup and view all the answers

According to UNESCO, what does the term 'Media' refer to?

<p>Sources of credible and current information created through an editorial process (B)</p> Signup and view all the answers

What does 'Mass Communication' involve according to the text?

<p>Delivering messages through radio (A)</p> Signup and view all the answers

What is the definition of 'Information Literacy'?

<p>Ability to access, analyze, evaluate and create information (C)</p> Signup and view all the answers

What does 'Monogenesis' refer to in the context of language representation?

<p>The diffusion of written language through cultural exchange (C)</p> Signup and view all the answers

In the context of media, what characterizes 'Acoustic Space' as described in the text?

<p>Reliance on auditory senses and oral communication (D)</p> Signup and view all the answers

What does 'Technological Determinism' theory believe, according to Marshall McLuhan?

<p>Technology plays a major role in steering media evolution (D)</p> Signup and view all the answers

What does 'Smart Watch' refer to as described in the text?

<p>A specialized watch operating like a computer (C)</p> Signup and view all the answers

What does 'Pictorial Space' refer to in the context of the text?

<p>Space that focuses and abstracts (C)</p> Signup and view all the answers

During the Tribal Age, what was the primary medium of communication as described in the text?

<p>Face-to-face speech (A)</p> Signup and view all the answers

What does 'New Media Technology' becoming ordinary and common to most parts of the world refer to in what format?

<p>Digital format (A)</p> Signup and view all the answers

'Media Literacy' refers to:

<p>The ability to understand and analyze different forms of media messages (A)</p> Signup and view all the answers

What does the term 'technological determinism' refer to?

<p>The theory that technology is the driving force behind social and cultural change (B)</p> Signup and view all the answers

In the Tribal Age, what characterized the primary medium of communication?

<p>Speech and face-to-face interactions (D)</p> Signup and view all the answers

What characterizes the Acoustic Space as described in the text?

<p>No fixed boundaries and favors sound from any direction (D)</p> Signup and view all the answers

What does 'New Media Technology' refer to based on the text?

<p>Materials converted into digital format (C)</p> Signup and view all the answers

What is the meaning of 'information literacy' according to the text?

<p>The capacity to evaluate, use, and communicate information effectively (A)</p> Signup and view all the answers

According to Marshall McLuhan, what does technological determinism theory believe?

<p>Technology is a steering factor in the evolution of media (C)</p> Signup and view all the answers

What is Marshall McLuhan's contribution to understanding the evolution of media based on the text?

<p>Providing a clear story on how media evolved through technological determinism (A)</p> Signup and view all the answers

What does 'Media Literacy' involve according to the text?

<p>Evaluating, analyzing, and creating media messages (D)</p> Signup and view all the answers

'What is the primary focus of 'Media and Information Literacy' based on the text?

<p>Evaluating, using, and communicating information effectively (A)</p> Signup and view all the answers

What did the Print Age lay the groundwork for according to the text?

<p>Faster sharing of ideas and easier acquisition of information (D)</p> Signup and view all the answers

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