Mass Communication Theory: Chapters 1 & 13

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Questions and Answers

During the Middle Ages, what entity primarily dictated the accepted 'truth'?

  • The merchant guilds
  • The Church (correct)
  • The emerging scientific community
  • The Royal Courts

Which period marks the approximate emergence of various forms of mass media?

  • The Renaissance
  • The Industrial Revolution (correct)
  • The Information Age
  • The Greco-Roman Era

In what capacity does mass media most pervasively shape contemporary society?

  • By establishing socioeconomic policies
  • By directly controlling political outcomes
  • By dictating international trade agreements
  • By influencing cultural trends and narratives (correct)

What primary factor contributed to the decline in audience engagement with traditional entertainment mediums such as radio, cinema, and live theater?

<p>The emergence and widespread adoption of television (A)</p> Signup and view all the answers

What term describes the comprehensive narratives that sought universal explanations for human experiences in the modern era?

<p>Grand narratives (C)</p> Signup and view all the answers

Which medium serves as a conduit for historically transmitted knowledge and attitudes towards life, manifested in symbolic forms?

<p>Culture (A)</p> Signup and view all the answers

Which skill is crucial for media literacy in assessing news and information?

<p>Identifying bias (D)</p> Signup and view all the answers

According to postmodernists, what entity primarily determines the meaning within a work?

<p>The reader's interpretation (D)</p> Signup and view all the answers

Through which channels does cultural imperialism primarily manifest itself?

<p>Media, including television and movies (B)</p> Signup and view all the answers

The merging of previously separate technologies into unified functions and resources is known as what?

<p>Technological Convergence (D)</p> Signup and view all the answers

In the digital age, how would you characterize the state of individuals' rights to privacy?

<p>An area with many unresolved issues and debates (D)</p> Signup and view all the answers

How do advertisers leverage data collected from online activities to refine their strategies?

<p>By creating highly specific, targeted advertisements (B)</p> Signup and view all the answers

What was the primary objective of the Communications Decency Act (CDA)?

<p>To regulate online pornography (D)</p> Signup and view all the answers

Which forms of creative work can copyright law be applied to?

<p>Books, movies, and artwork (B)</p> Signup and view all the answers

What typically causes copyrighted works to enter the public domain?

<p>The copyright term expires (B)</p> Signup and view all the answers

How do many national news channels attract and maintain a specific audience demographic?

<p>By aligning news coverage with the audience's political beliefs (D)</p> Signup and view all the answers

Which of the following actions did the USA Patriot Act authorize?

<p>Expansion of federal government's access to personal records (C)</p> Signup and view all the answers

What type of information is protected under the Privacy Act?

<p>Records retrievable with personal identifiers (D)</p> Signup and view all the answers

What legal concern must media outlets be cautious about regarding the publication of information?

<p>Defamation (D)</p> Signup and view all the answers

Which United States president established the Bureau of Corporations?

<p>Theodore Roosevelt (B)</p> Signup and view all the answers

How accurate are publishers in predicting the appropriate number of copies for a new book's first print run?

<p>Generally uncertain (C)</p> Signup and view all the answers

What genre saw increased interest as the twentieth century progressed?

<p>True crime (C)</p> Signup and view all the answers

What term describes the practice of printing books only when they are ordered by a customer?

<p>Print-on-demand (A)</p> Signup and view all the answers

How consistent are royalty payments among authors, irrespective of their book sales?

<p>Variable based on sales and contract terms (C)</p> Signup and view all the answers

Which sector of the economy experienced growth during the COVID-19 pandemic?

<p>Books (D)</p> Signup and view all the answers

What was an innovation associated with the paperback revolution?

<p>Publishing quality literature in paperback form (A)</p> Signup and view all the answers

What might an author seek from a publisher if they wish to avoid the 'blockbuster syndrome'?

<p>Significant control over the book (B)</p> Signup and view all the answers

What is the name of the oldest digital library, established by Michael Hart?

<p>Project Gutenberg (B)</p> Signup and view all the answers

In the U.S. book market, what format achieves higher sales volume?

<p>Paperback (A)</p> Signup and view all the answers

Which feature is distinctive to trade paperbacks compared to mass market paperbacks?

<p>Same pagination as hardcover (D)</p> Signup and view all the answers

What is the specific focus area of articles published in The Wall Street Journal?

<p>Business and finance (C)</p> Signup and view all the answers

What is a common critique of objective journalism?

<p>It is impossible to achieve true objectivity (C)</p> Signup and view all the answers

How can newspapers influence public access to information beyond just reporting?

<p>By selecting which stories to publish (B)</p> Signup and view all the answers

What concern did early seventeenth-century Europeans have about newspapers, despite their growing popularity?

<p>Fear of persecution (B)</p> Signup and view all the answers

What resulted from the Zenger trial in New York?

<p>Newspapers could print honest criticism of the government (C)</p> Signup and view all the answers

Who was instrumental in promoting the discourse on the role of a free press?

<p>John Milton (A)</p> Signup and view all the answers

A news story advocating a boycott of a polluting factory exemplifies what type of journalism?

<p>Advocacy (B)</p> Signup and view all the answers

Why did USA Today adopt a more visually oriented format with shorter articles?

<p>To compete with television (B)</p> Signup and view all the answers

Which major newspaper was acquired by Rupert Murdoch in 2007?

<p>The Wall Street Journal (D)</p> Signup and view all the answers

What journalistic practices are strictly unethical and prohibited?

<p>Both plagiarism and fabrication (A)</p> Signup and view all the answers

In which nation was the first true magazine published?

<p>Britain (A)</p> Signup and view all the answers

What was a common focus of early twentieth-century entertainment magazines?

<p>The film industry (D)</p> Signup and view all the answers

What is the typical length of magazine articles that cover topics of great interest or depth?

<p>About 2,000 words (C)</p> Signup and view all the answers

What best characterizes religious magazines?

<p>Include publication for multiple faiths, not only Christianity (C)</p> Signup and view all the answers

Which magazine features the recurring segment, “Can this Marriage Be Saved?”

<p>Ladies’ Home Journal (B)</p> Signup and view all the answers

How did the content of magazines, like Time and Newsweek, shift in the late twentieth century?

<p>Experienced major changes in content (C)</p> Signup and view all the answers

What type of magazines gained traction during the COVID-19 pandemic?

<p>Hobby and special-interest magazines (C)</p> Signup and view all the answers

How would you characterize the success of Benjamin Franklin's General Magazine from 1741?

<p>Not very successful (D)</p> Signup and view all the answers

Flashcards

Middle Ages Truth

In the Middle Ages, the church dictated truth.

Mass Media Influence

Mass media determines elements of pop culture, news access, book popularity, and movie success.

Impact of Television

Television's growing popularity caused lower audiences for radio, cinema, and live theater.

Grand Narratives

Grand narratives are large-scale narratives that attempt to explain the totality of the human experience.

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Definition of Culture

Culture is historically transmitted knowledge and attitudes toward life expressed in symbolic form.

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Media Literacy

An important part of being media literate is being able to identify bias.

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Cultural Imperialism

Cultural imperialism happens through formal policies, television, movies, and cultural projects.

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Technology Convergence

Convergence is the process by which previously distinct technologies come to share tasks and resources.

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Targeted Online Ads

Advertisers create targeted ads using data collected about online activities.

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Communications Decency Act

The Communications Decency Act (CDA) was passed to regulate pornography online.

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Copyright Application

Copyright law can be applied to books, movies, artwork, and magazine articles.

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Public Domain Entry

Most works end up in the public domain because the copyright expired.

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USA Patriot Act

The USA Patriot Act expanded the power of the federal government to access personal records.

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Privacy Act

The Privacy Act protects records that can be retrieved by personal identifiers.

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Media Defamation

Media outlets must be wary of committing acts of defamation.

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Bureau of Corporations

Theodore Roosevelt created the Bureau of Corporations to investigate the practices of increasingly larger American businesses.

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Print-on-Demand

Printing a book only when it has been ordered is referred to as print-on-demand.

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Books During Pandemic

The economy for books thrived during the COVID-19 pandemic.

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Paperback Revolution

The paperback revolution innovated with large print runs, quality literature, nontraditional locations and cheap access.

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Project Gutenberg

Project Gutenberg, founded by Michael Hart in 1971, is the oldest digital library.

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Paperback Popularity

More books in the U.S are sold in paperback format than any other format.

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Critiques of Objectivity

Objective journalism is critiqued because truly objective writing is impossible.

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Newspaper Power

Newspapers control information access by determining which stories are published.

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Early Newspaper Popularity

Despite fear of persecution, newspapers became popular in early seventeenth-century Europe.

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Zenger Trial Impact

The Zenger trial outcome allowed newspapers to print honest criticism of the government.

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Role of John Milton

John Milton helped advance a discussion about the role of a free press.

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Advocacy Journalism

A story suggesting a boycott due to pollution is an example of advocacy journalism.

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Murdoch's Newspaper Buy

Rupert Murdoch purchased the Wall Street Journal in 2007.

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Journalistic Ethics

Journalists are prohibited from using fabrication and plagiarism.

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Origin of Magazines

The first true magazine was published in Britain.

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Scope of Religious Magazines

Religious magazines include publications for jews and buddhists alongside other religions..

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Ladies' Home Journal Feature

“Can this Marriage Be Saved?” is a feature of Ladies’ Home Journal.

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Pandemic Magazine Trends

Hobby and special-interest magazines soared in popularity during the COVID-19 pandemic.

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General Magazine

Benjamin Franklin’s General Magazine of 1741 was not a great success.

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Swimsuit Edition Origin

Sport Illustrated's Swimsuit Edition was started in order to increase sales during the winter.

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What is Hip-Hop

Hip-hop is the term for the urban culture that includes break dancing, graffiti art, and rapping.

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Billie Eilish's start

Billie Eilish was signed by no record labels.

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Copyright Act of 1911

The Copyright Act of 1911 protected composers and authors.

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Focus of independent labels

Independent record labels focused on neglected areas of the music industry, such as folk, rural blues and gospel..

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Record label responsibilities

Each major record label oversees every aspect of the music business including production, manufacturing, marketing and promotion

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Study Notes

Chapter 1

  • In the Middle Ages, truth was dictated by the church and the king.
  • Different kinds of mass media have existed for centuries.
  • Mass media often determines what makes the pop culture scene, what news stories people have access to, what books are popular, and what movies make the most money.
  • Lower audiences for radio, cinema, and live theater was caused by the growing popularity of television.
  • The modern era was marked by grand narratives that attempted to explain the totality of the human experience.
  • Culture is historically transmitted knowledge and attitudes toward life expressed in symbolic form.
  • An important part of being media literate is being able to identify bias.
  • For the postmodernists, meaning was injected into a work by its reader.
  • Cultural imperialism happens through television, movies, and cultural projects.
  • The process by which previously distinct technologies come to share tasks and resources is Convergence.

Chapter 13

  • There are still many unresolved issues regarding a person’s right to privacy and the use of the internet.
  • Advertisers use the data collected about online activities to create very targeted ads.
  • The Communications Decency Act (CDA) was passed to regulate pornography online.
  • Copyright law can be applied to books, movies, artwork, and magazine articles.
  • Most works end up in the public domain when the copyright expires.
  • The USA Patriot Act expanded the power of the federal government to access personal records.
  • The Privacy Act protects records that can be retrieved by personal identifiers.
  • Media outlets must be wary of committing acts of defamation.
  • Theodore Roosevelt created the Bureau of Corporations to investigate the practices of increasingly larger American businesses.

Chapter 3

  • Publishers are not always very sure of how many books to produce in a print run of a new book.
  • Printing a book only when it has been ordered is referred to as print-on-demand.
  • All authors do not receive more or less the same amount of royalties.
  • The book part of the economy thrived during the COVID-19 pandemic.
  • The innovations of paperback revolution include large print runs, publishing quality literature in paperback, selling books in nontraditional locations, and cheap access to literature.
  • Project Gutenberg is the oldest digital library, founded by Michael Hart in 1971.
  • More books in the U.S. are sold in the paperback format than other format.

Chapter 4

  • The Wall Street Journal focuses on articles about business and finance.
  • One of the critiques of objective journalism is that truly objective writing is impossible.
  • Newspapers control the public’s access to information by determining which stories are important enough to get published.
  • Newspapers became popular in early seventeenth-century Europe despite the fear of persecution..
  • A major outcome of the Zenger trial in New York was that newspapers could print honest criticism of the government.
  • John Milton helped advance a discussion about the role of a free press.
  • A story about how a factory is leaking pollutants into the local water supply, which suggests that people boycott its products, is an example of advocacy journalism.
  • Rupert Murdoch purchased The Wall Street Journal in 2007.
  • Journalists are prohibited from using fabrication and plagiarism tactics.

Chapter 5

  • The first true magazine was published in Britain.
  • "Can this Marriage Be Saved?” is a feature of Ladies’ Home Journal.
  • Time and Newsweek experienced major changes in their content in the late twentieth century.
  • Hobby and special-interest magazines soared in popularity during the COVID-19 pandemic.
  • Benjamin Franklin’s General Magazine of 1741 was not a great success.
  • Sports Illustrated’s Swimsuit Edition was started in order to increase sales during the winter.

Chapter 6

  • The term for the urban culture that includes break dancing, graffiti art, and techniques of rapping, sampling, and scratching records is hip-hop.
  • Some actions of large record companies fueled racism.
  • Billie Eilish was signed by no record labels.
  • The Copyright Act of 1911 protected composers and authors.
  • Independent record labels focused on neglected areas of the music industry, such as folk, rural blues and gospel.
  • Each major record label has a strong infrastructure that oversees every aspect of the music business, including production, manufacturing and distribution, marketing and promotion.
  • Music may influence cultural perceptions about race, morality, and gender.
  • Make-ups are not allowed if you miss the midterm exam and must be completed by 11:59 p.m. Friday, Feb. 28.

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