Media and Information Literacy Concepts
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Questions and Answers

Which of the following is NOT a characteristic of the Pre-Industrial Age?

  • Forging weapons & tools with stones
  • Creation of cave paintings
  • Development of paper from plants
  • Use of power-driven machines (correct)
  • What technology emerged during the Industrial Age that significantly impacted communication?

  • The printing press (correct)
  • Radio
  • Internet
  • Transistor
  • Which of the following best describes the key difference between the Industrial Age and the Electronic Age?

  • The Industrial Age relied on mechanical devices, while the Electronic Age utilized electronic components. (correct)
  • The Industrial Age used steam power, while the Electronic Age used electricity.
  • The Industrial Age focused on hand tools, while the Electronic Age focused on power-driven machines.
  • The Electronic Age emphasized long-distance communication, unlike the Industrial Age.
  • Which of these examples best demonstrates information literacy?

    <p>Lola Gloria searching for online information about a medical condition. (A)</p> Signup and view all the answers

    Which of the following is NOT a form of traditional media?

    <p>Social media (B)</p> Signup and view all the answers

    What was the pivotal invention that marked the beginning of the Electronic Age?

    <p>The transistor (D)</p> Signup and view all the answers

    Which era is characterized by the rise of social networks and faster communication due to the internet?

    <p>Information Age (B)</p> Signup and view all the answers

    Which of these best represents the concept of media literacy?

    <p>Analyzing the bias in a news report. (C)</p> Signup and view all the answers

    Which of the following is NOT a mental effect of technology addiction?

    <p>Improved focus on work or school tasks (D)</p> Signup and view all the answers

    What is one way to prevent or stop cyberbullying?

    <p>Save and document any threats received (B)</p> Signup and view all the answers

    Which of the following actions characterizes cyberbullying?

    <p>Exposing embarrassing content about someone (B)</p> Signup and view all the answers

    What is a common feeling experienced by individuals who are addicted to technology?

    <p>Guilt over excessive technology use (B)</p> Signup and view all the answers

    Which of the following statements about cyberbullying is true?

    <p>It can include spreading false or harmful rumors. (A)</p> Signup and view all the answers

    What is the function of symbolic codes in media language?

    <p>They use social signs and symbols to create meaning. (C)</p> Signup and view all the answers

    Which of the following is not considered a basic camera shot?

    <p>Low angle shot (C)</p> Signup and view all the answers

    Which of the following devices primarily enables instant access to knowledge?

    <p>Mobile Phones (C)</p> Signup and view all the answers

    What is meant by conventions in media?

    <p>Generally accepted ways of presenting information. (C)</p> Signup and view all the answers

    Which of the following best describes news?

    <p>Information about current significant events. (A)</p> Signup and view all the answers

    Which of the following is a technical code in media language?

    <p>Types of shots and camera techniques (D)</p> Signup and view all the answers

    What are microblogs primarily associated with?

    <p>Short-form content and updates (A)</p> Signup and view all the answers

    What role does the laugh track play in a sitcom?

    <p>To substitute for live audience feedback. (C)</p> Signup and view all the answers

    What is the term used to describe the process where multiple media technologies are combined into one device?

    <p>Media Convergence (D)</p> Signup and view all the answers

    Which of the following is NOT a type of intellectual property?

    <p>Personal Rights (D)</p> Signup and view all the answers

    Which principle allows limited use of copyrighted material without permission for particular purposes?

    <p>Fair Use (D)</p> Signup and view all the answers

    Which of the following represents a form of intellectual property violation?

    <p>Copyright Infringement (A)</p> Signup and view all the answers

    What does the term 'digital divide' refer to?

    <p>Access gap to modern technology (B)</p> Signup and view all the answers

    Which guideline should be followed to comply with fair use standards?

    <p>Credit the copyright holder (A)</p> Signup and view all the answers

    What is the purpose of a trademark?

    <p>To identify and distinguish products or services (C)</p> Signup and view all the answers

    Which of the following is NOT a purpose categorized under fair use?

    <p>Commercial profit (B)</p> Signup and view all the answers

    Flashcards

    Instant Access to Knowledge

    Easily finding information that was hard to access before.

    Media Language

    The method of conveying meaning through media texts.

    Symbolic Codes

    Social signs and symbols that convey meaning.

    Written Codes

    Formal language elements used in media products.

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    Technical Codes

    Methods used by equipment to narrate a story.

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    Basic Camera Shots

    Different framing styles like close-ups and wide shots.

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    News

    Information about current events that is significant and interesting.

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    Issues

    Subjects or problems people discuss or think about.

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    Media Literacy

    The ability to read, analyze, evaluate, and produce communication in various media forms.

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    Information Literacy

    The ability to recognize information needs and locate, evaluate, use, and communicate information effectively.

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    Technology Literacy

    The ability to use digital technology and communication tools to find, evaluate, use, and create information.

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    Pre-Industrial Age

    A period before 1700 marked by the discovery of fire and early forms of communication like cave paintings and clay tablets.

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    Industrial Age

    An era marked by a shift to power-driven machines, leading to advances like the telegraph and printing press.

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    Electronic Age

    A period characterized by the use of electronic components like transistors, enabling efficient long-distance communication.

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    Information/New Age

    An era initiated by the internet, resulting in faster communication and the rise of social networks.

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    Telegraph

    An invention during the Industrial Age allowing messages to be sent over long distances via electrical signals.

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    Technology Addiction

    Excessive use of technology devices and platforms.

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    Mental Effects of Technology Addiction

    Feelings like guilt and euphoria when using technology.

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    Cyberbullying

    Bullying through electronic means like social media or texts.

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    Preventing Cyberbullying

    Actions to stop cyberbullying, like documenting threats and blocking bullies.

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    Reporting Cyberbullying

    Informing authorities about bullying incidents to seek help.

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    Media Convergence

    The process of combining multiple media technologies into one device.

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    Intellectual Property

    The intangible value placed on original, creative work, including ideas and products.

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    Patent

    A government-granted right allowing inventors to exclude others from using their invention for a limited time.

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    Trademark

    A recognizable sign or design that distinguishes products or services from a specific source.

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    Copyright

    The rights that creators have over their literary or artistic works.

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    Fair Use

    A principle allowing limited use of copyrighted material without permission for specific purposes.

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    Digital Divide

    The gap between those with access to modern ICT and those without.

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    Common IP Violations

    Infringements like trademark, patent, and copyright violations, or plagiarism.

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    Study Notes

    Media and Information Literacy

    • Media Literacy: The ability to read, analyze, evaluate, and produce communication in various media forms. Example: Percy noticing differences in how a political event was portrayed on various news channels.
    • Information Literacy: The ability to recognize when information is needed, locate it, evaluate it, use it effectively, and communicate it in various formats. Example: Lola Gloria searching for online information about a medical condition.
    • Technology Literacy: The ability to use digital technology, communication tools, or networks to locate, evaluate, use, and create information. Example: Clark adjusting Instagram story privacy settings.

    The Evolution of Traditional Media

    • Pre-Industrial Age (Before 1700):

      • People discovered fire, made paper from plants, created stone tools and weapons.
      • Developed methods of cave painting and rock art.
      • Examples include cave paintings, clay tablets, papyrus, and Mayan codices.
    • Industrial Age:

      • Shift from hand tools to power-driven machines.
      • Development of machine tools and iron production.
      • Invention of the telegraph increased communication during this period.
      • Key inventions included the printing press, telegraphs, typewriters, telephones, and motion pictures.
    • Electronic Age:

      • Electronic devices with components like sensors and microchips.
      • The transistor invention significantly advanced communication.
      • Increased efficiency in long-distance communication.
      • Key inventions include radio, television, and mainframe computers.
    • Information/New Age:

      • The internet emerged, leading to faster communication and social networks.
      • Provided instant access to information previously unavailable or difficult to find.
      • Examples include mobile phones, internet, web browsers, microblogs, and video platforms.

    Media and Information Languages

    • Media Language: The way media texts convey meaning to viewers/readers.
    • Codes: Signs and symbols to create meaning in media.
      • Symbolic Codes: Socially understood signs. Examples include colors or images.
      • Written Codes: Formal language (headlines, speech bubbles).
      • Technical Codes: How equipment is used (camera angles, editing).
    • Conventions: Commonly accepted ways of doing things in media, examples include laugh tracks, or flashbacks.

    News

    • News refers to information about current events.
    • It includes significant events and the opinions/views about such events.
    • News often focuses on international and regional issues with subject areas in business, health, weather, and sports.
    • Key sources include print, broadcast, and digital media.
    • Intellectual property: Tangible and intangible values of original creative work.
    • Types of Intellectual Property:
      • Patents: Rights over inventions.
      • Trademarks: Distinctive signs for products/services.
      • Copyrights: Rights over creative works
    • Issues: Violations of these rights are common issues.

    Digital Divide, Addiction and Cyberbullying

    • Digital Divide: Gap between those who have access to, and those who don't have access to modern information and communications technology.
    • Technology Addiction: Excessive use of technology devices and platforms.
    • Mental Effects: Feelings of guilt, euphoria, isolation, and inability to prioritize.
    • Cyberbullying: Bullying using electronic means. This may involve exposing embarrassing information online, or sending hurtful messages, name-calling, or spreading false rumors.

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    Description

    Explore key concepts in media and information literacy, including media literacy, information literacy, and technology literacy. This quiz will help you evaluate your understanding of how to analyze, evaluate, and produce communication in various forms. Familiarize yourself with the evolution of traditional media and its impact on modern communication.

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