Media and Communication Quiz
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Questions and Answers

How does television make the world feel closer to us?

Television images can travel vast distances through satellites and cables, allowing us to access news and entertainment from around the globe.

Why are most television channels and newspapers part of big business houses?

The mass media requires significant funding for technology and personnel, leading to its association with large business entities.

What is meant by independent media?

Independent media operates without external control or influence on its news coverage.

Why is independent media considered important?

<p>Independent media is critical as it provides unbiased information, which citizens rely on for informed decision-making.</p> Signup and view all the answers

What types of issues does local media typically cover?

<p>Local media focuses on small issues that affect ordinary people in their daily lives.</p> Signup and view all the answers

How do community radios support local farmers?

<p>Community radio informs farmers about crop prices and provides guidance on seeds and fertilizers.</p> Signup and view all the answers

What role do documentary films play in local media?

<p>Documentary films often highlight real-life conditions faced by poor communities, showcasing their stories.</p> Signup and view all the answers

What is 'Khabar Lahriya'?

<p>Khabar Lahriya is a local newspaper that serves the needs of its community.</p> Signup and view all the answers

What are the implications of media being under external pressure?

<p>When media is under external pressure, its coverage can become biased and unreliable.</p> Signup and view all the answers

How does television influence global events perception?

<p>Television allows viewers to witness global events as they happen, influencing their understanding of world affairs.</p> Signup and view all the answers

Flashcards

How television brings the world closer

Television images travel long distances through satellites and cables, bringing news and entertainment from across the globe.

What is independent media?

The media should be free to report truthfully without any control or influence from external sources. It ensures unbiased information for citizens.

Why are most media owned by big businesses?

Television and newspapers require significant resources to operate, including technology, staff, and production costs. This usually leads to them being owned by large businesses.

What is local media?

Local media focuses on issues, stories, and events that directly impact ordinary people in their daily lives and communities, often started by local groups.

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How does community radio help farmers?

Community Radio can be utilized to educate farmers on topics like crop prices, seeds, and fertilizer, empowering them to make informed decisions.

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How can local media empower communities?

Local newspapers and media can play a role in raising awareness of real-life challenges faced by communities. They can also empower communities by giving them tools to tell their own stories.

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Give an example of a local newspaper.

Khabar Lahriya is an example of a local newspaper serving the community.

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Why is independent media important for citizens?

Media plays a crucial role in providing citizens with information, which enables them to understand and participate in important decisions and actions.

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What are costs associated with media?

Media companies invest in new technology and infrastructure to ensure they can deliver their content efficiently, which necessitates significant financial resources.

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Why is unbiased information important in media?

Reliable and unbiased media is essential because it provides citizens with accurate information, allowing them to make informed decisions and participate in society.

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Study Notes

Short Answer Type Questions

  • How has television brought the world closer?
    • Television images travel long distances via satellites and cables, showing news and entertainment from around the world. People can see events like Obama's inauguration while in a different country.
  • Why are most television channels and newspapers part of large businesses?
    • Mass media technologies are constantly evolving, demanding significant investment in new equipment (cameras, sound systems, transmission satellites, etc.). A large number of personnel are also required for production, necessitating substantial financial resources. These factors make large businesses vital for media operations.
  • What does independent media mean, and why is it important?
    • Independent media means no one controls information presented. News stories are not influenced by outside pressures, allowing for impartial reporting. Reliable, unbiased information is critical for people to make informed decisions as citizens.

Long Answer Type Questions

  • Brief note on 'local media':
    • Local media focuses on daily issues affecting local communities. Often, community radio stations provide farmers with crop price information and farming advice. Local groups also use inexpensive video equipment to create documentaries about local communities' struggles. Examples include the publication "Khabar Lahriya," a fortnightly newspaper run by Dalit women in Uttar Pradesh, focusing on their community's issues. This particular publication covers Dalit issues, violence against women, political corruption, and is popular among local farmers, shopkeepers, panchayat members, teachers, and recently literate women.

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Description

Test your understanding of how television and independent media shape our world. This quiz covers the impact of television on global connectivity, the economics behind media channels, and the significance of unbiased reporting. Explore these crucial aspects of modern communication.

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