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Questions and Answers
What modern communication method has become prevalent in recent times?
What modern communication method has become prevalent in recent times?
- Printed letters
- Telepathy
- Internet connectivity (correct)
- Face-to-face interaction
Which definition accurately describes media in a contemporary context?
Which definition accurately describes media in a contemporary context?
- Includes both electronic and non-electronic communication tools. (correct)
- Limits itself to television and radio broadcasting.
- Only refers to printed materials like newspapers and magazines.
- Is synonymous with advertising channels only.
What term describes the habitual consumption of media resources over time?
What term describes the habitual consumption of media resources over time?
- Media identity
- Media habits (correct)
- Media usage
- Media lifestyle
Which of the following statements is true about media lifestyle?
Which of the following statements is true about media lifestyle?
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What does the term media preferences relate to?
What does the term media preferences relate to?
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Which factor does NOT contribute to the definition of media?
Which factor does NOT contribute to the definition of media?
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Which example best illustrates a media habit?
Which example best illustrates a media habit?
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What is the primary role of media in today's society?
What is the primary role of media in today's society?
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Study Notes
Media and Communication
- Communication has evolved from face-to-face interactions to digital platforms through the internet.
- Internet facilitates connections among friends, families, and strangers with shared interests, fostering belonging and identity.
- Media is a plural term referring to various communication channels for disseminating news, entertainment, education, and promotional content.
- Communication encompasses the act of transferring information successfully to a receiver beyond mere exchange of messages.
Definitions of Media
- Media includes physical objects used for communication, encompassing mass media such as radio, television, and film.
- Encompasses non-electronic, electronic, and digital tools that disseminate information.
- Traditionally viewed as credible sources, media content goes through an editorial process guided by journalistic ethics, with accountability tied to organizations or individuals.
Media Habits
- Media habits reflect the automatic behaviors developed through repeated media consumption.
- Regular activities include watching TV, listening to the radio, and reading newspapers.
- Examples include frequent social media use, such as tweeting and Instagram posting, and listening to podcasts during workouts.
Media Lifestyle
- Describes how technology and social media are integrated into daily life for learning and communication.
- Illustrates personal experiences of individuals adapting to media use for empowerment and connection.
- Examples include young adults curating their online presence and shaping their identity based on social media engagement.
Media Preferences
- Refers to individual choices regarding media consumption, reflecting personal tastes and styles.
- Preferences influence media usage patterns, favoring certain formats over others.
- Examples include choosing social media over television or listening to podcasts instead of reading e-books.
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