Media Analysis: Textual and Audience Studies
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Questions and Answers

What is the main focus of critical research in terms of media and ideology?

Questioning the relationship between media and ideology

Why is it important to criticize power in the media?

At stake are the values we hold in society: democracy, justice, and equality.

Which values are challenged by governments and corporate entities in relation to media power?

Democracy, justice, and equality

Who are some of the Canadian theorists who contributed to the tradition of communications research?

<p>Marshall McLuhan, Harold Innis, Grant, Frye</p> Signup and view all the answers

What have Canadian researchers been particularly interested in regarding power and communication?

<p>The way power and communication intersect</p> Signup and view all the answers

What is the major approach of Textual Analysis in media studies?

<p>Close readings and interpretation of messages looking closely at rituals, narratives, and meaning.</p> Signup and view all the answers

In Audience Studies, what is the main focus of study?

<p>The audience rather than the text.</p> Signup and view all the answers

How does Political Economy relate to Cultural Studies in media analysis?

<p>Political Economy research helps us do cultural studies, and cultural studies help us do political economy research.</p> Signup and view all the answers

What is the general frame that defines the field of Critical Media Research?

<p>Critical Media Research does not have motivations to sell or mobilize citizens.</p> Signup and view all the answers

What was the inflection of the Social Scientific/Administrative Research in the early paradigm of Communications Research?

<p>Corporate/policy based with a focus on money/profit.</p> Signup and view all the answers

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