10 Questions
What is the main focus of critical research in terms of media and ideology?
Questioning the relationship between media and ideology
Why is it important to criticize power in the media?
At stake are the values we hold in society: democracy, justice, and equality.
Which values are challenged by governments and corporate entities in relation to media power?
Democracy, justice, and equality
Who are some of the Canadian theorists who contributed to the tradition of communications research?
Marshall McLuhan, Harold Innis, Grant, Frye
What have Canadian researchers been particularly interested in regarding power and communication?
The way power and communication intersect
What is the major approach of Textual Analysis in media studies?
Close readings and interpretation of messages looking closely at rituals, narratives, and meaning.
In Audience Studies, what is the main focus of study?
The audience rather than the text.
How does Political Economy relate to Cultural Studies in media analysis?
Political Economy research helps us do cultural studies, and cultural studies help us do political economy research.
What is the general frame that defines the field of Critical Media Research?
Critical Media Research does not have motivations to sell or mobilize citizens.
What was the inflection of the Social Scientific/Administrative Research in the early paradigm of Communications Research?
Corporate/policy based with a focus on money/profit.
Explore the major approaches of Textual Analysis and Audience Studies in media analysis. Discover how different groups of people are portrayed in the media, and how messages resonate with various audiences. Understand the relationship between Political Economy and Cultural Studies.
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