20 Questions
What is one of the five profit centers that can increase revenue for the company?
Cross-promoting services between departments
True or false: The module discussed in the text is about the front wheel.
False
How can service providers introduce upgrades to guests effectively?
By using conversational sales, voice inflection, and natural telling
True or false: Additional services are not considered a profit center for the company.
False
What is the goal of additional services and referrals?
To increase the average ticket and have guests love the company even more
True or false: Conversational sales are not an effective way to introduce upgrades.
False
What is a common reason for guests not returning?
Sticker shock
True or false: Cross-promoting services between departments is not a good way to encourage guests to try new experiences.
False
True or false: Referrals are not an effective way to get new people to enjoy the company's services.
False
What are the four profit principles that the speaker focuses on?
Referrals, rebooking, retail, and retention
True or false: Paying attention to platforms and ways of sharing information is not important for successful referrals.
False
How can retail be sold effectively?
By demonstrating the need for it in order to maintain results
True or false: Friends and family cannot be a source of referrals for the company.
False
What is important to increase longevity and shine of hair color?
Using the right hair products
How can salon employees sell retail effectively?
By being confident and knowledgeable about the products they sell
True or false: Sticker shock is not a common reason for guests not returning.
False
What is the goal of service training and product knowledge worksheets?
To increase salon profitability
True or false: The speaker in the text focuses on four profit principles: referrals, rebooking, retail, and retention.
False
What is the importance of retail sales for the salon's profitability?
It can help with client retention
True or false: Using the right hair products is not crucial to protecting hair color investment.
False
Study Notes
- The module is about the back wheel, which is how the company grows and supports service providers.
- Additional services are one of the five profit centers and a way to increase revenue by adding to a guest's service.
- Conversational sales, voice inflection, and natural telling are effective ways to introduce upgrades to guests.
- Cross-promoting services between departments can encourage guests to try new experiences.
- Referrals are a way to get new people to enjoy the company's services, and innovative methods like airdropping referral cards can be effective.
- Paying attention to platforms and ways of sharing information is important for successful referrals.
- Friends and family can be a source of referrals, and service providers can encourage social media posts by taking photos of guests and tagging the salon.
- The goal of additional services and referrals is to increase the average ticket and have guests love the company even more.
- Sticker shock is a common reason for guests not returning, so it's important to make additional services sound conversational and not salesy.
- The key to the five profit principles is giving guests information about what's available and finding ways to enhance their experience.
- The speaker focuses on four profit principles: referrals, rebooking, retail, and retention.
- Referrals can be obtained by mentioning the salon at social gatherings and events.
- Rebooking should be talked about in luxury language, such as using the word "reservation" instead of "appointment."
- Getting rebookings up to 60% or higher can help reduce phone volume and improve the guest experience.
- Retail should be talked about as aftercare, maintenance, longevity, and protection.
- Retail can be sold by demonstrating the need for it in order to maintain results.
- The speaker emphasizes the importance of retail sales for the salon's profitability.
- Retail sales can also help with client retention.
- The speaker suggests using product demos and samples to sell retail.
- The speaker encourages salon employees to be confident and knowledgeable about the products they sell.
- Protecting hair color is important to increase longevity and shine
- Using the right hair products is crucial to protecting hair color investment
- Retail is important for customers to maintain their hair color at home
- Stylists can provide guidance on product use and application
- Service providers should share product knowledge with guest service teams
- Service training and product knowledge worksheets are important resources
- The goal is to recreate and maintain the salon look at home
- Retail can help customers achieve this goal
- Protecting hair color investment is important
- Proper product use and application is key to maintaining hair color.
Are you looking to improve your knowledge and skills in the beauty industry? Take this quiz to learn about the five profit centers and ways to increase revenue by providing additional services and referrals. Test your understanding of conversational sales techniques, cross-promoting services, and effective ways to encourage retail sales. Brush up on your knowledge of protecting hair color investment and providing customers with the right products to maintain their salon look at home. Don't miss out on the opportunity to enhance your expertise and take your business to the
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