15 Questions
According to the Situational Theory of Publics, what are the three factors used to determine levels of participation?
Problem recognition, constraint recognition, and level of involvement
Why is it important to break publics into different groups based on the Situational Theory of Publics?
To create more targeted communication
What does the Situational Theory of Publics explain?
Why some publics are active and seek out information while others are passive and simply process information provided to them
What is the purpose of the Situational Theory of Publics?
To determine levels of participation
Which factor is NOT used by the Situational Theory of Publics to determine levels of participation?
Demographic information
What is the relationship between problem recognition and levels of participation according to the Situational Theory of Publics?
Problem recognition affects levels of participation
What role does constraint recognition play in the Situational Theory of Publics?
It helps determine levels of participation
How does breaking publics into different groups benefit communication according to the Situational Theory of Publics?
It allows for more targeted communication
According to the PRSA 2012 definition, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Public relations helps organizations and their publics adapt mutually to each other.
According to the Agenda Setting theory, media coverage helps determine the issues and events that the public tend to focus on.
Media coverage influences behavior by shooting messages at its audiences.
According to the Framing Theory, the way information is presented to the public affects how it is accepted and understood.
Framing theory is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
According to the Magic Bullet Theory, the media influences behavior by shooting messages at its audiences.
The Magic Bullet Theory is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
According to the Cognitive Dissonance Theory, dissonance arises when there is a contradiction between someone's beliefs and their behavior or attitude.
Cognitive Dissonance Theory is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
According to the Situational Theory of Publics, some publics are active and seek out information while others are passive and simply process information provided to them.
The Situational Theory of Publics is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
According to the PRSA 1982 definition, public relations is a practice that helps organizations and their publics adapt mutually to each other.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Test your knowledge of public relations and its role in building mutually beneficial relationships between organizations and their publics. This quiz will cover the key concepts and principles of public relations, as well as its strategic communication process. Challenge yourself and see how well you understand the decision-making management practice of PR and its impact on fostering positive relationships.
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