Mastering the Art of Public Relations
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Questions and Answers

According to the Situational Theory of Publics, what are the three factors used to determine levels of participation?

  • Constraint recognition, level of involvement, and demographic information
  • Problem recognition, constraint recognition, and level of involvement (correct)
  • Problem recognition, constraint recognition, and demographic information
  • Problem recognition, level of involvement, and demographic information

    • Why is it important to break publics into different groups based on the Situational Theory of Publics?

  • To avoid information overload
  • To increase the number of active publics
  • To provide information to passive publics
  • To create more targeted communication (correct)

    • What does the Situational Theory of Publics explain?

  • Why some publics are active and seek out information and others are inactive
  • Why publics have different levels of involvement
  • Why some publics are active and seek out information while others are passive and simply process information provided to them (correct)
  • Why all publics are passive and simply process information provided to them

    • What is the purpose of the Situational Theory of Publics?

    <p>To determine levels of participation</p> Signup and view all the answers

    Which factor is NOT used by the Situational Theory of Publics to determine levels of participation?

    <p>Demographic information</p> Signup and view all the answers

    What is the relationship between problem recognition and levels of participation according to the Situational Theory of Publics?

    <p>Problem recognition affects levels of participation</p> Signup and view all the answers

    What role does constraint recognition play in the Situational Theory of Publics?

    <p>It helps determine levels of participation</p> Signup and view all the answers

    How does breaking publics into different groups benefit communication according to the Situational Theory of Publics?

    <p>It allows for more targeted communication</p> Signup and view all the answers

    According to the PRSA 2012 definition, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

    <p>Public relations helps organizations and their publics adapt mutually to each other.</p> Signup and view all the answers

    According to the Agenda Setting theory, media coverage helps determine the issues and events that the public tend to focus on.

    <p>Media coverage influences behavior by shooting messages at its audiences.</p> Signup and view all the answers

    According to the Framing Theory, the way information is presented to the public affects how it is accepted and understood.

    <p>Framing theory is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.</p> Signup and view all the answers

    According to the Magic Bullet Theory, the media influences behavior by shooting messages at its audiences.

    <p>The Magic Bullet Theory is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.</p> Signup and view all the answers

    According to the Cognitive Dissonance Theory, dissonance arises when there is a contradiction between someone's beliefs and their behavior or attitude.

    <p>Cognitive Dissonance Theory is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.</p> Signup and view all the answers

    According to the Situational Theory of Publics, some publics are active and seek out information while others are passive and simply process information provided to them.

    <p>The Situational Theory of Publics is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.</p> Signup and view all the answers

    According to the PRSA 1982 definition, public relations is a practice that helps organizations and their publics adapt mutually to each other.

    <p>Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.</p> Signup and view all the answers

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