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Questions and Answers
Which of the following is a key step in the strategic planning process?
Which of the following is a key step in the strategic planning process?
- Forecast-based planning
- Environmental Scanning (correct)
- Budget-oriented planning
- Evaluation & Control
What does the mission statement of a company describe?
What does the mission statement of a company describe?
- The company's organizational structure
- The company's marketing strategy
- The company's business vision (correct)
- The company's financial goals
Why are budget-oriented planning or forecast-based planning methods insufficient in today's business environment?
Why are budget-oriented planning or forecast-based planning methods insufficient in today's business environment?
- They are too expensive
- They do not consider internal factors (correct)
- They do not consider external factors
- They are too time-consuming
What is the purpose of strategy formulation in the strategic planning process?
What is the purpose of strategy formulation in the strategic planning process?
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What is the role of evaluation and control in the strategic planning process?
What is the role of evaluation and control in the strategic planning process?
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Study Notes
Strategic Planning Process
- Identifying the company's mission and objectives is a key step in the strategic planning process
- The mission statement of a company describes the organization's purpose, values, and overall direction
Limitations of Planning Methods
- Budget-oriented planning and forecast-based planning methods are insufficient in today's business environment because they are too narrow and focus on short-term financial goals rather than long-term strategic objectives
Strategy Formulation
- The purpose of strategy formulation in the strategic planning process is to develop a set of long-term plans and actions to achieve the company's objectives and mission
Evaluation and Control
- The role of evaluation and control in the strategic planning process is to monitor and adjust the company's strategy to ensure it remains relevant and effective in achieving its objectives and mission
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